Parker Robinson

Experience

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  SC House of Representatives

  Jan 2016 - May 2017

  Page

  This role exposed me to the workings of the South Carolina House of Representatives and state government. I explored the legislative process while distributing materials throughout the Capitol Campus, assisting offices, delivering messages, and working on the House Floor when in session. In late Fall 2016, I moved to a permanent station in the office of the Speaker of the House (Jay Lucas).

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  KeenanSuggs Insurance

  Jun 2017 - Jan 2019

  Communications Intern

  This was my first role in Marketing. This role assisted the Marketing Coordinator with daily responsibilities, like preparing documents for sales team among other tasks. I also assisted the front desk staff.

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  South Carolina Gamecocks

  Aug 2018 - May 2019

  Creative Media Intern

  This was my first role in the sports and entertainment industry.Reporting to the Associate Athletics Director of New and Creative Media and the Athletics Creative Team, this role required the ideation, development and production of creative/recruiting content for Gamecock Athletics. This included shooting and editing video content for in-game presentation and release on team social accounts. This required work with several varsity sports teams, including football, men's and women's basketball, baseball, men's and women's tennis, swimming and diving, and more. Show less

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  The Carolina Agency

  Jan 2019 - May 2019

  Creative Producer

  As a member of the creative team, I worked with other designers, photographers and videographers to create effective and intentional strategic communications. This included producing multimedia content for several agency clients, including a local restaurant and city government.

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  Atlanta Braves

  Jun 2019 - Dec 2019

  Production Trainee

  As Production Trainee, I assisted the full-time production staff in daily operations and performed production assistant duties for all areas of production for BravesVision (production arm of Atlanta Braves). I was responsible for writing narrative video scripts, creating storyboards and producing in-game videos for all home games. Other daily tasks included editing videos, conducting shoots, gathering b-roll and assisting in all areas of content creation and live event production. I also supported non-baseball events in both Truist Park and The Battery Atlanta. This role provided me with experience in the day-to-day operations of a professional sports franchise and the opportunity to work in a Front Office environment. Show less

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  Riggs Partners

  Feb 2020 - Dec 2023

  - Coordinate research efforts for research and branding assignments with the Director of Strategy.- Conduct qualitative and quantitative research through surveys and questionnaires, individual interviews, and focus groups for consumer insights.- Conduct various methods of secondary research, including competitive analysis, industry analysis, market segmentation and brand audits.- Analyze research findings for trends and patterns, and develop actionable insights to support research objectives or marketing goals of clients.- Summarize findings and construct recommendations with research team.- Assist in all aspects of project life cycles and act as liaison internally with the creative team; Work with clients to ensure smooth workflow, regular approvals and successful outcomes. Show less In this role, I developed skills and gained experience in account service/planning, market research and brand strategy.My primary focus was providing day-to-day support to the account management team to ensure that all projects were executed timely and accurately. This included assisting in all aspects of the project life cycle, developing schedules and timelines, monitoring internal agency efficiency. I would also work with clients to ensure smooth workflow, timely approvals and successful outcomes. While my top priority was account service, this role introduced me to different aspects of research and insights. Show less

  • Research Coordinator

    Feb 2021 - Dec 2023

  • Account Apprentice

    Feb 2020 - Jan 2021
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  BlueCross BlueShield of South Carolina

  Jan 2024 - now

  Lead Analyst, Market Research