Ted Donovan

Experience

• 

  Marcel Dekker

  Oct 1977 - Mar 1981

  Advertising Sales Manager

  Launched Marcel Dekker's first advertising space sales campaign in technical publications serving the fields of dialysis, toxicology and liquid chromatography.Grew advertising roster by generating new business from Gambro, Mallinckrodt, Taconic Farms, Varian and Waters & Associates.

• 

  RIMS (Risk and Insurance Management Society, Inc.)

  Mar 1981 - now

  Build on print publishing experience to strategize, lead and develop integrated print and online sales initiatives and programs for global firms including Allied World Assurance, Aon Risk Solutions, Chartis, Chubb, CNA Insurance, Endurance, FM Global, Lexington Insurance, Liberty Mutual, Starr Companies, Swiss Re, XL Insurance, Zurich North America and NYU Stern School of Business to drive revenue growth.Developed a signature 2009 Roundtable Forum event for Liberty Mutual leveraging its "responsibility" message and driving consideration of its commercial market products among Fortune 1000 risk managers. "Building Relationships to Strengthen Risk Programs" reinforced the risk manager/broker/insurer collaboration as vital to producing the optimum customer program. Program included live event, print ads and online video.Initiated, created and sold 360-degree attendee relationship-building programs for the annual RIMS Conference (world's largest commercial insurance meeting attracting over 10,000 industry professionals). Exclusive 2008 AIG booth traffic-building program included back cover ad placement in the magazine's conference-themed issue, banner ads on the RIMS.org conference section, and RIMS Conference Show Daily print advertising and online sponsorships. AIG received over 825,000 web site/splash page advertising impressions during this two-month program. Show less Achieved magazine profitability in my first year by creating, developing and implementing unique advertising packages for leading property/casualty insurance companies.Personally generated 63% of total net billings for the magazine in 2006, increasing the number of new accounts sold by over 28%.Oversaw business development efforts of sales account manager which resulted in an 86% revenue increase vs.prior year for total net billings in the Midwest/West Coast territory.Broadened qualified circulation among top management, risk managers, insurers and brokers by 4% annually.Developed, marketed and sold exclusive sponsorships of executive roundtable forums to Zurich North America, Arch Insurance Group, FM Global and Specialty Risk Services in 2004, 2005 and 2006. These sponsorships generated a total of over $300,000 in new advertising revenue. Show less Customized integrated advertising program development for major accounts such as FM Global, Chubb, Starr Companies, Liberty Mutual, The Hartford, Aon Risk Solutions, Marsh, Willis Towers Watson and AIG in order to increase their brand visibility and deepen customer engagement among U.S. multinational risk management leaders. Expert at developing custom content marketing opportunities (both online and off-line), webcasts, white paper sponsorships, advertorials, e-newsletter sponsorships, customer roundtable events and RIMS Marketplace sponsored profile listing pages.These new marketing campaigns have consistently driven new landing page visits to advertisers' websites and generated highly-qualified sales leads among corporate insurance customers for our clients year-after-year. Show less Grew annual advertising sales revenues by an average of over 10% annually for nine consecutive years.Developed, marketed and sold the first RIMS Conference sponsored advertising vehicle--the Annual RIMS Conference Guide Supplement--to AIG in 1992. AIG retained this exclusive sponsorship for seven years.Managed and directed sales efforts of four outside sales representatives to meet budget targets.Created Risk Management Buyers' Guide, the first indexed directory ever published in its field Show less

  • Senior Business Development Manager

    Jan 2022 - now

  • Account Manager/Integrated Sales

    Jul 2006 - now

  • Print Publisher, RISK MANAGEMENT Magazine

    Jun 1998 - now

  • Senior Business Development Manager

    Jan 2013 - Feb 2022

  • Advertising Sales Manager, RISK MANAGEMENT Magazine

    Jun 1988 - Jun 1998

  • Advertising Sales Manager, RISK MANAGEMENT Magazine, Exhibits Sales Manager, RIMS

    Mar 1981 - Jun 1988