
Sean Kennedy
Head Lifeguard

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About me
Product Manager & Digital Strategy Leader
Education

Southern Methodist University
-Bachelor of Arts (B.A.) AdvertisingActivities and Societies: Alpha Delta Sigma Honor Society, AAF Dallas Minor in Graphic Design
Experience

YMCA of the USA
May 2011 - Oct 2013Head Lifeguard
Camp Thurman
Jun 2012 - Aug 2012Counselor
Arlington ISD
Sept 2013 - May 2014Substitute
Rhino Medical Services
Dec 2013 - Jan 2014Marketing Intern
Signazon.com
May 2014 - Sept 2014Search Engine Optimization SpecialistAt Signazon, my job responsibilities centered on onsite and offsite SEO, content creation and curation. I authored articles, generated new backlinks, and adjusted keywords on the site to improve SERP rankings.

Southern Methodist University
Nov 2014 - May 2015Content SpecialistI provided the National Center for Arts Research (NCAR) at SMU with unique written content for its website and social media platforms, based upon the findings of the annual NCAR Report.

IBM
May 2015 - Oct 2017As a full-time communications specialist in the IBM Global Solution Center, I had the chance to:•Produce written reports and marketing announcements on behalf of the leadership team.• Establish a visual standard used to design marketing graphics for each of the five market teams within the center.• Oversee social media efforts across platforms including content creation and publication.• Work directly with the Marketing & Communications Lead to identify physical improvements to the award-winning client center and to procure funding.• Directly manage vendors to procure and install improvements to the center. Show less
Social and Collaboration Communications Specialist
Jan 2017 - Oct 2017Social Communications Intern
May 2015 - Dec 2016

UT Southwestern Medical Center
Nov 2017 - Feb 2019Digital Content ManagerAs the Digital Content Manager I served as the main content coordinator for new articles including managing the editorial timelines, optimizing articles for SEO, and publishing articles in the CMS. I used Salesforce Marketing Cloud to create and distribute newsletters, triggered emails, and automated drip campaigns.

Niagara Conservation
Feb 2019 - Nov 2019Digital Marketing ManagerAs Digital Marketing Manager I planned and executed all of the digital marketing initiatives for Niagara Conservation including HubSpot CRM automations, SEO/PPC, social media advertising campaigns, and custom email marketing journeys designed to nurture and convert prospective leads.

Space Auto
Jan 2020 - nowSpace Auto is a unified digital retail solution for automotive dealerships featuring a website platform and AI-powered mobile app designed to boost sales conversions and refine the dealership experience, making the sales process more enjoyable for dealers and their customers.As Director of Customer Success I've had the privilege to guide the team responsible for the onboarding, customer success planning, and technical support of automotive dealership clients across the country. Some of my proudest accomplishments include:🏅 2x "Space Auto - Company MVP" in 2021 and 2022💻 Designing and executing a streamlined client onboarding and training program that reduced time-to-launch and enhanced client satisfaction rates by 40%+🤝 Implementing a customized system of Hubspot workflows that enhanced coordination between sales, account management, and development, cutting ticket time-to-resolution nearly in half. Show less As Product Manager at Space Auto I directed cross-departmental teams in developing and implementing special projects & new features. My specific area of focus included the Website Space platform, its integration with the Dealer Space CRM, and custom internal tools.During my time in this role...🤖 I spearheaded the development of a custom AI-powered CMS, which autonomously produced optimized content and boosted organic traffic for new client websites by up to 60% on average.🎓 Developed a comprehensive knowledge base for the Space Auto product and services suite, including video tutorials. (https://support.space.auto/knowledge) 🚗 Managed the launch of popular Website Space features, including the streamlined Vehicle Search Experience, modular Vehicle Detail Pages, and on-site customer reconversion campaigns for dealers. Show less Beginning in 2020 I had the opportunity to pioneer a new SEO services offering for Luminary 2 (now DBA Space Auto). Within a span of two years, I was able to help grow the department from a solo endeavor into a team of professionals that continues to generate traffic and sales for Space Auto clients today. Using rich, human-first content and the latest SEO best practices, my team more than doubled organic traffic for each client website, on average. As a result, the department has grown to serve dozens of dealerships across the country. Show less
Director of Customer Success
Jan 2025 - nowProduct Manager, F&I Software
Apr 2024 - Dec 2024Director of Customer Success
Mar 2023 - Apr 2024Product Manager
Jan 2022 - Feb 2023SEO Manager
Jan 2020 - Dec 2021
Licenses & Certifications

Google Ads Search Certification
Google- View certificate

Introduction to Front-End Development
MetaOct 2024 - View certificate

Jira Fundamentals Badge
AtlassianApr 2024 
HubSpot Sales Software Certified
HubSpot Academy
IBM Design Thinking
IBM- View certificate

Agile with Atlassian Jira
AtlassianMay 2024 
Google Analytics
Google- View certificate

Certified Customer Success Manager (CCSM)
SuccessHACKERJun 2023 
HubSpot Marketing Software Certified
HubSpot Academy
Honors & Awards
- Awarded to Sean Kennedy2x Company MVP Space Auto 2023 Named as an MVP (Employee of the Year) in 2022 and 2023.
- Awarded to Sean KennedyNon-Clinical PACT Award Winner UTSW 2018 PACT awards honor UT Southwestern employees and faculty who demonstrate superior organizational values through quality customer service. Recognition can come from managers, co-workers, internal or external customers, faculty, patients, or visitors.
- Awarded to Sean KennedyAlpha Delta Sigma Honor Society American Advertising Federation Apr 2016 Alpha Delta Sigma Honor Society (ADS) is a national honor society sponsored by the American Advertising Federation that recognizes and encourages scholastic achievement in advertising studies. ADS is the only national, professional advertising honorary society in American higher education.
- Awarded to Sean KennedyNSAC, District 10 - 2nd Place, Special Judges Award American Advertising Federation Apr 2016 The SMU Ad Team received two awards for our 2016 campaign for Snapple: 2nd place in District 10 and a special judges award for "Best Strategy".
- Awarded to Sean KennedyFull-Tuition Academic Scholarship Recipient Southern Methodist University Selected from as one of only 10 recipients of the full-tuition North Texas Transfer Scholarship to Southern Methodist University.
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