Dixson Lv

Experience

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  HYlink Ad

  Sept 2013 - Jun 2018

  Since 2015, I have been responsible for the business operations of the Shanghai branch and reporting directly to the Hylink Group COO.Mainly responsible for Buick mobile creative business, SAIC Group's PR department content marketing and creative production business, new business pitch and assisted Hylink SH to take over mobile digital media planning and buying business.Since 2016, I am responsible for the company's business transformation and future human resources planning.In 2015, I was responsible for the [Buick BIP Last Light] project, which won several industry gold awards.In 2016, I was responsible for the SAIC+ I Love Blue project, which won the industry silver award for the company. Show less In 2013, I joined the Wizad Shanghai office responsible for the Hylink Shanghai office's Mobile Strategy, Media Planning, Creative Production, self-built DSP platform advertising sales and other services, and directly reported to the deputy general manager of the Beijing head office.Mobile Marketing Planning - Identify mobile industry trends and value-added opportunities to create unique and innovative solutions based on mobile devices and user habits.Mobile media planning - from planning to execution, working with the mobile media environment and deep understanding.Mobile creative & production - provides dedicated creative planning and leadership for all mobile projects.Major Clients：Buick，Chevrolet, Chrysler ，Dodge，Geely，Suning，KFC，Pizzahut，Haagen-Dazs，Yoplait，Wanchai Ferry，Wyeth Show less

  • Senior Project Director

    Jun 2016 - Jun 2018

  • Director

    May 2015 - Jun 2016

  • Associate Director

    Sept 2013 - May 2015
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  BlueFocus Communication Group

  Jun 2018 - May 2019

  Business Director

  In June 2018, I joined Blue Digital Shanghai as the business director and reported directly to the general manager.Responsible for the company's new sector and new customer development work and innovative digital marketing integrated marketing services while managing the planning team and project execution team.After joining Blue Digital, I successfully developed new business types such as the beauty cosmetics, Fintech, durable consumer goods, and further enhancement segment business customers.Major Clients： Hair Fintech, COTY，Eternal（ANNA SUI），JALA（Spring Summer, Chando），Carslan，SIMBASLEEP，PALDIS（ McVitie's) Show less

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  Pico Art International Pte Ltd

  Aug 2019 - Nov 2019

  Digital Business Director

  In AUG 2019, I joined Pico Art Singapore as the Digital Business Director and reported directly to the Group's Chief Digital Officer.Responsible for the company's digital transformation, in terms of digital innovation, smart exhibition solutions, offline event data collect solutions, etc. And in charge of the South East Asia offices' digital business development.

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  Uniweb Pte. Ltd.

  Nov 2019 - now

  Head Of Marketing