Zauri Chkhetiani

Experience

• 

  ATB

  Jan 2015 - Jan 2023

  I worked for a large FMCG retail chain called ATB, where there was constant dynamism and competition. Advertising and marketing played a crucial role in the company's success. I began my professional journey as a marketing analyst and market researcher, and later advanced to the position of Head of Advertising. In this role, I was responsible for the selection and management of media advertising, organizing promotional campaigns, and collaborating with external agencies and service providers. Analyzing the outcomes of advertising campaigns and utilizing the insights to plan future media content were essential aspects of my work. Over the past two years, I have held the position of Head of Advertising, where I led strategic planning and oversaw advertising projects. I developed and executed effective advertising strategies focused on customer acquisition and retention. Collaborating with internal teams and external agencies was integral to achieving success in my role. Show less

  • Head of Advertising

    Jan 2021 - Jan 2023

  • Leading advertising specialist

    Jan 2017 - Jan 2021

  • Advertising Manager

    Jan 2016 - Jan 2017

  • Marketing Analyst

    Jan 2015 - Jan 2016
• 

  Art Nation Loyalty

  Apr 2023 - now

  Product Owner

  Throughout my career, I have shown expertise in aligning business goals with the needs of customers, ensuring that the loyalty programs I create not only engage customers but also deliver measurable results. By using my strategic thinking and knowledge of the market, I consistently provide innovative solutions that resonate with the target audience. In addition to my practical experience in product development, I have a deep understanding of market trends, consumer behavior, and the competitive landscape. This enables me to anticipate changes in the industry and proactively adjust loyalty programs to stay ahead of the competition. Show less