Ming-I (Mini) Hu

Experience

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  Dale Carnegie Training

  Aug 2002 - May 2008

  Certified Graduate Assistant

  • Aided trainers for managing administrative affairs• Helped professionals to build self-confidence and positive relationships, enhancing leadership skills and effective attitude management

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  National ChengChi University

  May 2005 - Jan 2006

  Teaching Assistant

  • Co-taught with professors in Dept. of Telecommunications at Ball State University, Muncie, IN. through teleconferences (distance-learning technology, Polycom System)• Assisted “media management” course design, course materials development, student guidance, performance evaluation and grading

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  Rotaract of Taipei Hwa Nan

  Jul 2005 - Jun 2006

  President

  • Negotiated business sponsorship and media exposure to further develop Rotary community by attracting more people to join Rotaract.• Defined club goals and vision and worked with all district committees to inspire members to act in the service.• Responsible for managing budgets for club activities.• Working as an event coordinator for Rotaract district governor and chairs in holding conventions, and edited E-newsletter/yearbook.

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  KCTS Television

  Jan 2007 - Jan 2007

  Branding Intern
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  Seattle Chinese Times

  Sept 2007 - May 2008

  Reporter

  • Responsible for topic research and conduct interviews for editorial column written in Chinese, which includes special international events and local tourist attractions.• Designed online media campaigns to increase traffic and online readership.• Responsible for coordinating multiple marketing events to promote newspaper/advertiser relationship.

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  Softlink

  Sept 2008 - Oct 2010

  Technical Support Specialist

  • Publishing and archiving multi-media solutions in Customer relationship management web interface (salesforce.com). In charge of publishing company’s quarterly newsletter which includes designing template and writing content. • Processed incoming reviews, responded too user questions and escalated cases for manager’s review if necessary.• Troubleshoot data fragmentation and discontinuity in SQL databases, write SQL queries, maintain data integrity, and customize clients’ systems such as interface (HTML code) according to clients’ preference.• Assisted producing company marketing materials such as company brochures, company presentation materials to promote company products.• Establishing standard operating procedure for services and internal workflow to promote a more efficient work environment.• Work closely with developers to ensure software robustness and follow up with the implementation team to meet the project milestone and clients’ expectation.Clients include: KPMG / Thomson Reuters / John Deere / GenPro / Gambro/ Manatt, Phelps & Phillips, LLP/ Cooley LLP / Children's Hospital Boston/ Boston Scientific and etc... Show less

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  Japanese Gourmet Restaurant

  Jun 2009 - Jan 2010

  Online Media Strategist

  • Developed and maintained site content, conduct in-depth statistical web analysis using Google Analytics, provided weekly target market report and translated the results into recommendations for the client to alter the campaign direction.• Created an effective social media campaign utilizing multiple social network channels such as groupon.com and yelp.com, as well as providing various web media solutions such as website re-design to attract more local and international traffic within a very limited budget.• Successfully tripled website traffic in which 75% were new visits, and lowered the bounce rate from 100% to 30% . Lastly, generated 5 times more user posts on public review sites such as urbanspoon.com . Show less

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  IProspect

  Dec 2010 - Oct 2012

  Natural Search Optimization• Optimize sites for traditional search engines as well as for real time search, mobile search, video search, image search, and international search.• Research, identify, and establish link partnerships and link building campaigns to help increase ranking and relevance.• Monitor competitor sites and the general marketplace, and ensure the competitive advantages in SEO.• Strategic Planning & Execution - Develop and implement strategic action plans to accelerate the achievement of long-term and short-term SEO objectives, mainly related to new customer acquisition and profitability.• Effective Measurement & Reporting - Setup and analysis of web analytics data, troubleshoot analytics reporting issues, goal tracking.• Goal Setting - Assist clients to define KPIs. Social Search Optimization• Identify and implement strategies for organic traffic acquisition via social networking sites and platforms including Facebook, Plurk, and more.Search Leveraged Public Relations Consulting & Optimization• Develop content strategy, optimize content including blog articles, press releases as well as online buzz/discussion.• Keyword research, development and selection• Account Management/Project Management• Establish standard operating procedure (SOP) for services and internal workflow to promote a more efficient work environment. Show less

  • Associate Search Marketing Director

    Jul 2012 - Oct 2012

  • Search Marketing Manager (SEO)

    Dec 2010 - Jul 2012
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  Chung Chou University of Science and Technology

  Feb 2011 - Jan 2012

  Instructor

  Teach Online Marketing & Customer Relationship Management (CRM) in the Department of Marketing and Logistics Management.

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  Dale Carnegie Training

  Jan 2013 - Dec 2021

  BRANDING / MARKETING / ADVERTISING / PR / PRE-SALES• Brainstormed new business model to drive sales and cultivate new markets.• Building diverse communities to enhance brand engagement.• Creating and developing a branding & communications strategy aligning with operation goals. • Driving effective communication to optimize customer acquisition and retention through digital & traditional media, especially in leads generation.--Efficiently generated over 20,000 new leads annually within a very limited budget.• Handle the entire integrated marketing communication spectrum of the assigned events, including but not limited to, doing copywriting and key visual, producing and revamping of websites, print collaterals and other marketing materials.• Working on Partnerships with media and affiliation with corporate accounts..--Brought over 5 million dollar amount of resources to the organization.• CRM/eCRM: Launching and managing brand loyalty programs, such as VIP events.--Reconnected over 2,000 class members within one year and enhance client engagement.• Working closely with Director of Training, General Managers in all branches to ensure product advantage and support local marketing programs.• Assisted planning, coordinating across publishers, and published 5 books to do buzz marketing/publicity stunt.• Deliver marketing plans, assist marketing/media/PR execution and provide consultation to all territories (CHINA: Shanghai, Jiangsu, Zhejiang and Shandong). • Prepare social strategy: position 8 weibo accounts, initiate and manage 2 WeChat accounts, coordinate stylized writings and varied content, increase brand awareness and lead-driven sources through social platforms. Show less CHINA 中國• Develop the annual plan aligning with operation goals and provide consultation to all territories. • Deliver marketing plans and assist marketing/media/PR execution in different territories (Shanghai 上海, Jiangsu 江蘇, Zhejiang 浙江and Shandong 山東). • Prepare social strategy: position 8 weibo (微博) accounts, initiate and manage 2 WeChat (微信) accounts, coordinate stylized writings and varied content, increase brand awareness and lead-driven sources through social platforms. • Cross-function coordination to ensure marketing actively supports the sales function.• Develop the marketing team to ensure that local marketing executives are equipped with the adequate information and skills to perform and are capable of managing the day-to-day function.TAIWAN 台灣• Support copywriting including advertorial writing.• Assist digital media buying and execution. Show less

  • Certified Trainer

    Jan 2013 - Dec 2021

  • Marketing Director 行銷總監

    Jul 2013 - Feb 2017

  • Marketing Manager

    Jan 2013 - Jul 2013
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  Storm Media Group 風傳媒

  Mar 2017 - Oct 2017

  Engagement Director 品牌總監

  • Lead the team for the channel “Mentortalk”(學長姐說) and responsible for both community growth and product development.• Curate existing content with original content to expand marketing spectrum and sustain momentum.• Plan and develop multi-brands strategy, work across the departments and projects to keep the brands shine and synchronize the brands image to the high-quality standard.• Discover the insights of online reader behavior through GA and other analytical platforms and explore the opportunities to engage online and offline communities. Show less

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  CommonWealth Magazine Group(天下雜誌群)

  Nov 2017 - Sept 2023

  FROM Product-Centric to People-Centric• Lead cross-functional efforts to improve customer experience and build membership infrastructure including new processes, interface, systems through partnering with various teams across the business units, functions and concurrent projects. • Build BI and dashboards to monitor customer retention metrics, develop insights, and maintain quarterly & annual forecasts.• Work with operations teams to oversee and optimize product revenue, including creating new trial offers, training, and incentives to maximize the customer lifetime value.• Define key customer acquisition and retention metrics and establish systems for tracking metrics that define expectations.• Work closely with top-level executives and department heads to discuss multiple potential plans and initiatives to implement CRM.• Partner with isobar and Google team to push customer-centric initiative and build member-related infrastructure such as membership program design, data algorithm and modeling, CRM tagging and dashboard, etc. Show less 2020Digital Transformation• Proposed training plans in digital literacy and skills and designed 7 courses in 3 dimensions through online and offline delivery.• Continued to lead and initiate innovation projects to optimize operation efficiency and effectiveness in automating process and staff workflow.40th Anniversary Project Coordination• Assisting project leaders to orchestra framework, set up process and meetings, and integrate ideas across various tasks.• Assigned to plan and kick off digital archive project including articles, pictures and videos for 40 years content.2019Operation Optimization for Better Synergy• Work closely with the HR department to drive communications to the 500+ person organization.• Training & Development - Design/develop/deliver training programs that close critical capability. (KEYPO, Google Dialogflow, Data studio, Google Analytics...)• Initiate innovation projects cross-functionally to optimize human capital including using python to automate process and staff workflow.2018PRODUCT BRANDING / MARKETING / ADVERTISING with AGILITY• Leading new product development (天下雜誌APP) team and deliver business results (Ranked Top 1 in magazine and news category within one month & Reached 0.1 million installations in the first quarter ).• Brainstorming new ways to drive traffic and increase digital subscriptions (天下全閱讀 CW All access). **天下全閱讀於2018年8月獲頒文化部金鼎獎的數位創新獎**• Running scrum and sprints to push marketing and operation team into agility and focus on user growth. Continuing engage the community to get acquisition and retention through all channels.• Working on partnership and affiliation with media and business partners to create new way to grow.• Problem solving ability in tackling business problems and collaborating cross-functionally.• Building the awareness of CW digital transformation report.(天下雜誌數位轉型報告): https://cwapp.app.link/60wDc4KzRRAwards: 2018 Innovation Award of the Year at CW Magazine Group (榮獲天下雜誌群 集團年度創新獎) Show less

  • 天下雜誌 會員營運總監 Customer Experience Director at CommonWealth Magazine

    Aug 2021 - Sept 2023

  • 天下雜誌 社長特助 Special Assistant to the President at CommonWealth Magazine

    Nov 2017 - Aug 2021
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  Taiwan AI Academy

  Sept 2018 - Aug 2021

  AIA cross-industry group lead 台灣人工智慧學校跨域組版主

  參加台灣人工智慧學校台北第三期經理人班結業，並擔任跨域版版主，協助激盪跨產業交流，定期舉辦校友菁英論壇與讀書會。榮獲台北第三期AI產業化創新競賽首獎: 智慧門市 - 訂做專屬你的AI 銷售員 AI Industrialization Innovation Competition - First Place in 3rd Cohort, Taipei Branch榮獲台北第四期AI產業化創新競賽首獎: 出門前不確定要看哪一科就問康健小知，你的健康助手AI Industrialization Innovation Competition - Third Place in 4th Cohort, Taipei BranchIntensive learning of in-depth techniques and latest trends for 16 weeks. Attended seminars and discussion groups of Financial and Retail sectors for AI implementation and practice sharing, including analytics, Robo Advisory, social listening, Robo interaction, etc. Show less

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  CommonWealth Magazine Group(天下雜誌群)

  Feb 2024 - now

  會員商務中心 總監 Director of Member Services and Business

  -大天下會員經營與建設-創新商務應用與規劃(如天下學習企業版LXP平台/台灣首套AI素養認證課程規劃）-電商品牌經營與運營（天下網路書店）