Robert Perez

Experience

• 

  La Fortaleza San Juan

  Feb 2003 - Nov 2004

  Communications Specialist

  Communications Specialist | Media Monitoring | Government AffairsServed as a key communications specialist within the Governor’s Office, providing media analysis, content development, and strategic reporting to support executive decision-making. Played a critical role in news monitoring, transcription, and multimedia content creation, ensuring accurate and timely dissemination of information related to Puerto Rico’s government affairs.Key Responsibilities & Achievements:- Government News Reporting & Analysis: Researched, edited, and compiled comprehensive reports on major news stories affecting Puerto Rico, ensuring that the most relevant and impactful developments were delivered to Governor Sila María Calderón and her administration.- Media Monitoring & Transcription: Simultaneously monitored multiple TV news broadcasts, transcribing critical segments and providing rapid analysis of media coverage related to governmental affairs.- Governor’s Speech & Official Message Transcriptions: Accurately transcribed and documented Governor’s speeches, public statements, and executive communications for archival and official records.- Video Editing & Content Development: Edited and curated government-related news clips, ensuring precise and impactful communication of key messages.- Computer-Based Learning (CBL) Content Development: Assisted in the design and development of digital learning content, enhancing internal training programs and public information initiatives.This role strengthened my expertise in government communications, media analysis, speechwriting support, and multimedia content creation, ensuring high-level information accuracy and strategic message dissemination. Show less

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  Uno Radio Group

  Jan 2004 - Oct 2005

  News Anchor

  News Anchor | Broadcast Journalist | Political CorrespondentExperienced news anchor, producer, and journalist, delivering high-impact news coverage, political interviews, and live reporting. Played a key role in the production of Puerto Rico’s leading news talk show, ensuring real-time, accurate, and compelling journalism that kept audiences informed.Key Responsibilities & Achievements:- On-Air News Broadcasting: Delivered daily news segments as a lead news announcer, providing clear, concise, and authoritative reporting on current events.- News Show Production & Coordination: Led the production of "El Escándalo del Día," one of Puerto Rico’s most important news talk shows, ensuring high-quality content and seamless execution.- Political & Governmental Coverage: Coordinated and conducted interviews with top Puerto Rican politicians and the Resident Commissioner in Washington, D.C., providing in-depth political analysis and breaking news updates.- Investigative Journalism & Breaking News Reporting: Researched, wrote, and reported on last-minute breaking news, ensuring timely and factual information dissemination.- Digital News Management: Maintained and updated the station's website, ensuring that news articles and updates were published accurately and in real time.- Promotions & Public Engagement: Served as a station DJ for major promotional events, representing the brand and engaging with audiences at key public gatherings.Through investigative reporting, live broadcasting, and digital media management, I contributed to informing the public, driving political discourse, and maintaining the credibility of one of Puerto Rico’s most influential news stations. Show less

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  Redentor 104

  Feb 2005 - May 2006

  Production Director

  Production Director | On-Air Talent | Brand & Promotions StrategistLed the creative direction, content production, and branding strategy for Redentor 104, overseeing station imaging, programming, and promotional efforts to elevate audience engagement and market presence. Served as an on-air host and voice talent, contributing to key shows and major external events.Key Responsibilities & Achievements:- Station Rebranding & Image Development: Spearheaded the revitalization of the station’s brand identity, ensuring a fresh, engaging, and competitive image in the market.- Promotions Strategy & Scheduling: Managed promotional campaign copywriting and scheduling, ensuring effective messaging, audience reach, and adherence to programming goals.- On-Air Hosting & Production: Co-produced and co-hosted the afternoon drive talk show, delivering engaging discussions, interviews, and interactive segments to captivate listeners.- Music Programming & Show Production: Led the production of “D’Hits 104,” a Top 10 music countdown show, ensuring high-quality content, smooth transitions, and audience retention.- Official Station Voice & Event Representation: Served as the official voice talent for external station events, reinforcing brand identity and engaging audiences at public and promotional activities.Through strategic content development, production expertise, and audience-driven programming, I contributed to enhancing station recognition, strengthening listener engagement, and driving brand growth. Show less

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  La Estacion de La Familia

  May 2006 - Feb 2014

  Produccion Imagen

  Talk Show Producer | Traffic Director | Talent Producer | Promotions & Event CoordinatorDynamic radio producer, traffic director, and event coordinator with experience in live broadcasting, promotions, and talent management. Led production for morning and afternoon drive-time talk shows, ensuring high-quality content delivery while managing station operations and major event productions.Key Responsibilities & Achievements:- Talk Show Production & Content Oversight: Managed production for morning and afternoon drive-time talk shows, overseeing staff, implementing programming strategies, and ensuring engaging and informative content delivery.- Traffic & Commercial Log Management: As Traffic Director, ensured accurate scheduling and timely delivery of commercial logs, verifying that all advertising content was properly logged and aired.- Talent & Event Production: Served as Talent Producer and Stage Manager for the station’s largest event, Family Spring Fest, coordinating talent, managing on-site logistics, and ensuring smooth execution.- Promotions & Campaign Strategy: Developed and executed marketing campaigns and promotional events in collaboration with clients to maximize audience engagement and brand exposure.- Live Broadcast Coordination: Managed remote live broadcasts across multiple locations in Central Florida, ensuring high-quality transmission and seamless on-air execution.- Copyright & Licensing Compliance: Oversaw promotional scheduling and copyright adherence, ensuring compliance with industry regulations.- Technical & Equipment Decision-Making: Assisted station management in assessing and selecting new broadcasting equipment, optimizing production quality and operational efficiency.With expertise in radio production, event coordination, talent management, and promotions, I contribute to high-impact content creation, audience engagement, and successful live event execution. Show less

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  Faneuil Inc

  May 2007 - Oct 2010

  Customer Service Representative

  Customer Support Team Lead | Training & Quality Assurance | Process OptimizationExperienced customer service leader with a strong background in problem-solving, coaching, and process improvement. Dedicated to enhancing customer experiences, supporting service representatives, and optimizing operational efficiency in a fast-paced environment.Key Responsibilities & Achievements:- Customer Issue Resolution: Quickly and efficiently analyzed and resolved customer challenges, ensuring high levels of satisfaction and timely solutions.- Support for Customer Care Representatives: Provided real-time guidance and troubleshooting assistance to front-line customer service agents, ensuring smooth operations and improved resolution rates.- Coaching & Performance Development: Maintained a coaching log to track employee performance, identify areas for improvement, and implement training strategies to enhance service delivery.- Customer Service Enhancement: Continuously evaluated processes and identified opportunities for improvement, implementing solutions to streamline interactions and improve customer experience.- New Hire Training & Onboarding: Assisted new employees in the Preparation Readiness Program, ensuring they were equipped with the necessary skills and knowledge to provide excellent service.- Process & Compliance Management: Handled customer toll violations, ensuring accurate processing, adherence to policies, and effective resolution of disputes.By combining problem-solving, coaching, and process optimization, I contribute to building high-performing customer service teams, improving response times, and enhancing overall customer satisfaction. Show less

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  Universal Orlando Resort

  Sept 2013 - Oct 2017

  Stocker \ Sales Associate

  Stocker & Sales AssociateDedicated retail sales associate and inventory specialist with over four years of experience providing exceptional customer service, merchandising, and inventory management in a high-traffic, fast-paced theme park environment. Focused on delivering a seamless guest experience through product knowledge, operational efficiency, and team collaboration.Key Responsibilities & Achievements:- Guest Assistance & Sales Support: Provided exceptional customer service, assisting guests with product inquiries, purchases, and recommendations to enhance their shopping experience.- Merchandising & Inventory Control: Managed stocking, restocking, and inventory organization, ensuring that all merchandise was readily available and properly displayed for optimal sales performance.- Store-to-Store Transfers & Logistics: Assisted management with merchandise transfers between stores, ensuring accurate tracking and timely availability of products across various retail locations.- Loss Prevention & Damage Reporting: Recorded and reported damaged merchandise daily, utilizing JDA systems to properly classify and transfer inventory to the appropriate locations.- Training & Team Development: Assisted in training new associates, providing guidance on store procedures, customer engagement, and inventory management to ensure smooth operations.- Operational Support & Efficiency: Supported management by ensuring accurate inventory tracking, minimizing loss, and optimizing store performance through efficient stock replenishment and organization.This role allowed me to develop strong customer service skills, inventory management expertise, and operational efficiency in a high-volume retail environment, contributing to the seamless operations of Universal Orlando Resort’s retail stores. Show less

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  Tu Musica Siempre Corp.

  Feb 2014 - Sept 2018

  Program Director

  Music & Production Director | Traffic Director | Talent Producer | Digital StrategistExperienced radio production manager and content strategist with expertise in music programming, talent coordination, promotions, and digital media development. Proven ability to streamline operations, enhance audience engagement, and drive promotional success through strategic planning and execution.Key Responsibilities & Achievements:- Music Programming & Production: Managed music selection, scheduling, and rotation, ensuring a seamless on-air experience and audience engagement. Oversaw all aspects of music production and play tracking.- Talent Production & Development: Served as Talent Producer, overseeing guest coordination, script development, and on-air talent coaching to maintain high-quality broadcasting standards.- Copyright & Licensing Compliance: Managed promotions, copyrights, and scheduling, ensuring compliance with industry regulations while maximizing content reach.- Traffic & Commercial Log Management: As Traffic Director, ensured accurate scheduling and timely delivery of commercial logs, overseeing ad placements and verifying that commercials were properly logged and aired.- Marketing & Promotions Strategy: Developed and executed high-impact promotional campaigns for station events and clients. Led live remote broadcasts from different locations, ensuring seamless execution and audience engagement.- Technical & Equipment Management: Played a key role in decision-making for new broadcast equipment, ensuring the station remained at the forefront of technology and efficiency.- Web Development & Social Media Strategy: Built and managed the station’s website and social media platforms, developing an online presence from the ground up, driving engagement, and increasing brand visibility.I bring a strong mix of creativity, strategic execution, and technical expertise to any media or broadcasting environment. Show less

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  The LIBRE Initiative

  Nov 2015 - Oct 2016

  Field Coordinator

  Field CoordinatorStrategic community engagement leader and grassroots organizer, dedicated to advancing civic awareness and economic empowerment within Hispanic communities. Led outreach efforts, volunteer recruitment, and event coordination to promote The LIBRE Initiative’s core values and mission.Key Responsibilities & Achievements:- Community Outreach & Advocacy: Conducted door-to-door canvassing, phone banking, and tabling events to effectively communicate The LIBRE Initiative’s mission, fostering civic engagement and community participation.- Volunteer Recruitment & Development: Identified, trained, and mobilized a strong volunteer base, equipping them with the necessary tools and messaging strategies to amplify outreach efforts.- Event Planning & Execution: Assisted Field Directors in coordinating and executing large-scale community events and meetings, ensuring alignment with organizational objectives and maximum engagement.- Public Speaking & Relationship Building: Represented the organization at community forums, grassroots events, and advocacy meetings, building strong relationships with local leaders, businesses, and community members.- Media & Communications Support: Applied expertise in audio editing, live sound, and digital audio production to enhance multimedia outreach efforts, ensuring professional and engaging content delivery.This role strengthened my skills in community engagement, grassroots mobilization, event coordination, and media relations, contributing to a successful and impactful outreach strategy that resonated with diverse audiences. Show less

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  K&A Broadcasting

  Oct 2016 - Jan 2021

  Director Of Programming

  Morning Show Host | Broadcast Journalist | Content & Sales StrategistK&A BroadcastingExperienced on-air personality, journalist, and media strategist, delivering high-impact radio content while driving audience engagement, sponsorship growth, and station development.Key Responsibilities & Achievements:- Breaking News & Live Reporting: Researched, reported, and delivered real-time breaking news during live broadcasts, ensuring accuracy and audience engagement.- Audience Engagement & Growth: Hosted a morning show five days a week, reaching over 100,000 daily listeners and securing loyal sponsors such as Suiza Fruit and Yaucono.- Community Representation & Public Relations: Served as station spokesperson, representing the brand at events and community forums to strengthen audience relationships.- Training & Team Leadership: Recruited, trained, and mentored new staff and interns, equipping them with industry knowledge, technical skills, and on-air proficiency.- Social Media & Digital Broadcasting: Led the production, coordination, and execution of Facebook Live broadcasts, expanding digital reach and engagement.- Sales & Revenue Growth: Managed direct sponsorship sales, coached the sales team, and increased station revenue from $0 to over $7,000 per month in steady advertising clients.Major Accomplishments:✔ Developed and launched new programming from inception, setting the foundation for the station’s success.✔ Built and managed the station's fan page, growing an organic audience of 6,000+ engaged followers.✔ Led social media marketing and content development, establishing a strong digital presence from the ground up.✔ Trained and developed all personnel in radio language, technical skills, and on-air delivery, ensuring a professional broadcasting team.With expertise in on-air hosting, content strategy, audience engagement, and revenue generation, I thrive in creating compelling media experiences that drive growth, loyalty, and impact. Show less

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  Generacion Influyente

  Apr 2019 - now

  Life Coach

  Leadership & Personal Development Coach | Podcast Production ConsultantPassionate about empowering individuals, youth leaders, and professionals to reach their full potential through strategic coaching, goal-setting, and actionable growth plans. I help clients refine their vision, enhance leadership skills, and take control of their personal and professional journeys.Leadership & Growth Coaching- Guide youth leaders and professionals in leadership development, confidence-building, and decision-making.- Support individuals in goal-setting, personal growth, and behavior modification for long-term success.- Assist clients in identifying key actions to take control of their future and achieve meaningful progress.Podcast Development & Strategy- Consult on podcast creation for individuals and businesses, guiding them from concept to launch.- Provide expertise in content strategy, scriptwriting, production, and distribution.- Successfully supported podcasts including ASK Leadership Team, La Herejía, La Teología de la Calle, Innovando en Tiempos de Crisis, and Dr. Ruth Mari Calderón.By blending leadership development and media expertise, I help individuals and organizations amplify their voices, grow their influence, and create lasting impact. Show less

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  Generación Influyente

  Apr 2019 - now

  Certified Life Coach

  As a Certified Life Coach and founder of Generación Influyente, a nonprofit organization dedicated to empowering individuals through leadership, mentorship, and media, I help people unlock their full potential and take actionable steps toward personal and professional growth.Empowerment Through Coaching & Leadership Development- Guide individuals, youth leaders, and professionals in goal-setting, mindset shifts, and strategic planning for long-term success.- Utilize Neurocoaching techniques to help clients overcome mental roadblocks, enhance decision-making, and build confidence.- Provide one-on-one and group coaching focused on leadership, personal growth, and career development.Content Strategy & Media Consulting- Lead the creation and production of digital content, integrating Adobe Creative Suite, audio recording, and media relations to develop high-impact storytelling.- Oversee content management and strategy to expand reach and engagement for brands and thought leaders.- Coach business owners and individuals on launching and managing successful podcasts and media projects. Show less

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  CVCLAVOZ

  Nov 2020 - now

  Oversee a dynamic team of eight content creators, leading the strategic development and execution of multimedia content across multiple platforms. Manage an annual budget exceeding $150K, ensuring efficient allocation of resources to maximize content quality, audience engagement, and overall production value.Key Responsibilities & Achievements:- Team Leadership & Development: Provide clear direction, mentorship, and strategic vision for a multidisciplinary team, fostering creativity and innovation in content creation, writing, and video production.- End-to-End Video Production Management: Oversee all aspects of video production, from concept development to final execution, ensuring alignment with brand goals and audience engagement strategies.- Content Strategy & Execution: Guide the team in producing high-quality content, articles, and video productions, ensuring consistency in messaging, tone, and audience engagement.- Budget & Resource Management: Manage and allocate a $150K+ budget, optimizing production resources and ensuring cost-effective yet high-impact content development.- Scriptwriting & Creative Direction: Develop compelling scripts and storytelling frameworks, collaborating with writers, producers, and designers to create engaging narratives across digital and broadcast platforms.- Cross-Platform Distribution & Engagement: Ensure content is strategically repurposed for radio, digital, social media, and podcasts, expanding reach and maximizing audience impact.- Production Oversight & Quality Control: Supervise all phases of production, from pre-production planning and storyboarding to filming, editing, and final delivery, maintaining high creative and technical standards.By combining strong leadership, creative vision, and strategic content execution, I drive impactful storytelling and high-quality productions that engage, inform, and inspire audiences. Show less Host & Producer – "El Switch" (Afternoon Drive Show)• Lead and produce "El Switch," a dynamic, high-energy afternoon drive-time show airing Monday through Friday from 3 PM to 6 PM.• Develop engaging content, including thought-provoking discussions, interviews, and interactive segments that keep audiences tuned in.• Write compelling articles to complement on-air topics, extending audience engagement across digital platforms.• Create and produce weekly podcasts, repurposing show content to reach a broader audience and enhance brand visibility.• Strategize content distribution, ensuring alignment with audience interests and maximizing engagement across multiple media channels. Show less

  • Content Manager

    Apr 2022 - now

  • Content Specialist

    Nov 2020 - Apr 2022