Sarah O'Connell

Experience

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  Rockleigh Equestrian Ctr

  Jun 2018 - Aug 2018

  Assistant Barn Manager

  Assistant Barn Manager for a professional hunter-jumper show barn.• Assisted head barn managers with daily business operations of 20+ horse facility.• Hands-on experience with rigorous horse-schooling, barn upkeep, and clientele-based interpersonal skills.• Assisted in an on-site Wall Street Journal Photoshoot.

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  O'Brien Creative

  May 2019 - Aug 2019

  Social Media Marketing Intern

  Creative design firm social media and marketing intern.• Focused on the coordination of various clients and their content on multiple social media platforms to create cohesive digital presences that aligned with business objectives.• Ensured target audiences and deadlines were met by scheduling and tracking through Agorapulse. • Created, managed, and researched assets to be posted for increased engagement.

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  Wyckoff Family YMCA

  Jun 2019 - Aug 2019

  Summer Camp Counselor

  Senior summer camp counselor for elementary-aged children. • Application of communication, organization, and problem-solving skills with direct correlation to activity coordination, teamwork, and teaching social skills. • Worked with over 100 children and colleagues to ensure a safe and entertaining summer experience both on the camp grounds and various day trips.

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  James Madison University

  Jan 2020 - Apr 2020

  Study Abroad Program Assistant

  Study Abroad Program Assistant for the Spring 2020 semester. Based in London, U.K. as a work-study position with James Madison University.• Liaison between 26 other students and program directors to promote a positive experience for all involved.• Facilitated and encouraged individual meetings, weekly group meetings, and educational excursions.• Maintained and promoted group cohesion, safety, and enjoyment.

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  Anheuser-Busch

  Jun 2020 - Aug 2020

  Natural Light Brand | Marketing Intern

  Natural Light brand marketing intern for the Summer of 2020.• Sole Natural Light internship competition winner, outperforming nearly 7,000+ competitors in creating a new product from scratch. • Supplemented application by developing and pitching a new product idea via TikTok, generating 950,000k+ impressions.• Guided social media campaigns, leveraging cultural trends to enhance post ideation and copywriting, leading to one of the brand's highest-achieving Tweets with over 10,000 likes and a reach of 50,000+ audience members.• Conducted external interviews with the LDA general public to source product and brand insight, feedback, and preferences.• Delivered a persuasive and comprehensive business plan directly to company directors and executives. Show less

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  Panico Salon

  May 2021 - Aug 2021

  Marketing Coordinator
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  Anheuser-Busch

  Sept 2021 - now

  • US manager spearheading the digital communication and marketing efforts for Anheuser-Busch's B2B and SaaS platform, BEES.• Directed creation of internal campaign management system by overseeing UX/UI, copy, reporting, and training of over 1,000 end users, resulting in a 198% system usage growth.• Coordinated, formatted, and analyzed national, multi-channel platform communications (media, push, e-mail, in-app) reaching 133,000+ users, resulting in 470,000+ impressions year-to-date.• Copywrote internal and external newsletters, achieving an average open rate of 58%.• Managed business unit's social and digital media through sourcing, organization, and launching of 350+ brand assets, including celebrity and influencer materials.• Strategized and oversaw image and video material creation - including scriptwriting of company and industry-wide communications. Show less • Conducted a 6-month project focused on identifying and cultivating key accounts for B2B application, BEES, identifying sales gaps while simultaneously fostering enduring business relationships and platform loyalty.• Collaborated on merchandising efforts and served as a dedicated business development representative for a portfolio of over 100 retailer accounts.• Strategically pitched and successfully sold in newly launched products to targeted key accounts, driving revenue growth and market penetration.• Embarked on regular business consultations, collaborating with clients, stakeholders, and wholesaler partners to create and nurture mutually beneficial partnerships. Show less

  • Trade Technology Manager

    Jul 2023 - now

  • Digital Communications Manager - BEES

    Mar 2022 - Aug 2023

  • Commercial Trainee

    Sept 2021 - Mar 2022