Faye Fitsialou

Experience

• 

  Just Group plc

  Sept 2004 - Oct 2008

  Assistant Marketing Manager

  Worked with internal and external stakeholders to assist with the development and launch of additional distribution channels; affinities and direct.Developed integrated marketing campaigns to support the company's multi distribution strategySupported the company with marketing collateral required prior to the IPO and supported Investor Relations actions after the company's listing on AIMProduced marketing plans and initiatives to maximize ROI of specific strategic multi year sponsorships, such as aggregators. Show less

• 

  AIG

  Dec 2009 - now

  Identify and pursue market opportunities for both Consumer and Commercial product lines with corporate clientsProduce end-to-end affinity solutions including the delivery of customised insurance products, front end solutions, sales mechanism, operational procedures, marketing promotions and claims processManage all aspects of existing programs with clients, including product terms, pricing structure, remuneration methods, cost controlMonitor the Product Life Cycle to ensure it remains attractive, competitive and relevantApply effective client management to align sales with client objectives Show less Managed end-to-end Extended Warranty, Accidental Damage and Micro insurance lines of business across the agency B2B channel and through Affinity programs with corporate clientsResponsible for product lines' P&L including GOE management, Profit, Retention and all other Financial KPIsLed product development for innovative insurance solutions from conception to market launchEnsured operational efficiencies for owned lines of businessResponsible for the development of new corporate client relationships such as Banks, Retailers, Telecoms as well as the effective management of these Show less Developed a strategy paper on launching new distribution channels - the D2C channel - and was part of the implementation teamDeveloped and managed an annual marketing plan for Consumer Lines Led product development for Consumer Insurance and worked with Underwriting to price, quote and deliver new products onto marketDeployed primary research projects for a variety of business needs – auto claimants, product development, marketing campaign effectivenessPerformed competition analysis and produced meaningful results for the businessDelivered above the line promotional campaigns Show less

  • Sponsors Development Manager

    Jan 2017 - now

  • Product Manager

    Jan 2013 - Dec 2016

  • Personal Lines Marketing Executive

    Dec 2009 - Dec 2012