Pablo Matul

Experience

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  BearCom

  Jan 2007 - May 2012

  Regional Sales &Marketing Manager for Retail & B2B - Central America

  Regional Manager for the sales of the consumer / wholesale business, the Business to Business channel & institutional sales of the company. Responsible for the sales and marketing strategy of each of the portfolio brands: Motorola + TP Link + Huawei + Midland + Perfect Choice.At BearCom I had the opportunity to grow, consolidating a global experience in product introduction + institutional channel development + negotiation with factories and main sales channels + brand development.Regional Retail & B2B Manager (January 2011- May 2012) • Manage 65% of BearCom's revenues at the regional level.• Manage a team at a regional level to achieve sales and marketing objectives• In charge of digital sales strategy (Ecommerce).• Maximize profitability of product portfolio.• Manage annual inventory turnover of 2.0 MOI.• Negotiate exclusivity contracts in the region with major brands.• Lead negotiations in the institutional / government market in the region.• Negotiate annual purchasing plans with the main retailers in the region.Regional Consumer Electronics & Marketing Manager (September 2009- December 2010)• Consolidate a portfolio of products to be promoted within the modern and wholesale channel in the region.• Define pricing strategy by brand and country to achieve competitiveness and differentiation.• Create a value proposition for our clients. Develop a sales strategy for new wholesale customers and modern channel.• Negotiate with media agencies.División Manager PCP Central America (August 2007- August 2009) • Find new products to introduce in the region. Negotiate exclusive manufacturing contracts with factories.• Develop the business plan for each brand and then execute it.• Define the point of sale strategy in the modern and wholesale channel in Central America.• Consolidate a sales team in Central America. Show less

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  Tecún

  Jun 2012 - Aug 2015

  Marketing Manager Guatemala - Hyundai, Mazda, Peugeot, NAPA

  Responsible for defining the marketing strategy for each of the group's brands and seeing that it meets the needs of the business to achieve the annual objectives of sales and growth in market share. Much of my time in this position revolved around:• Creation, administration, optimization and measurement of a marketing plan based on an annual budget.• In charge of the creation, implementation and measurement of relational marketing strategies, Telemarketing, CRM, NPS and customer satisfaction in post sales, B2B, B2C.• In charge of the group's public relations strategy• Responsible for the digital transformation of the group's brands. • Leader in designing and executing the brand's digital sales strategy• Develop trade marketing strategy for mass consumer brands• Responsible for negotiations with media agencies and external providers.• In charge of creating and executing the incremental brand sales strategy.• Define, create and carry out market research (TOM, pricing, competition, NPS) to develop the profiles (demographic and psychographic) of the set of clients.• Responsible for the generation and presentation of business metrics.• Implement and develop the Data Analytics and Business Intelligence Department.• Negotiate with the principal financial institutions in the country for promotions. Show less

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  American Honda Motor Company, Inc.

  Sept 2015 - Aug 2020

  Commercial Manager Guatemala

  Manage the go to market strategy for our Honda product portfolio. Responsible for product selection, product mix, product pricing, and planning the sales forecast and inventory in order to obtain planned P&L results.Within the day to day operations my main responsibilities that I am hold accountable for are:• Create and execute the an omnichannel marketing strategy. • Design the sales funnel strategy. • Create a customer service experience journey that enables our sales representatives to increase sales. • Implement new streams of revenue for our division. • Negotiate and agree with HQ the yearly sales forecast with promotions and VIRs for our company. • Lead a multifunctional marketing, administrative and sales team composed by my more than 40 members. • Negotiate with main vendors and advertising agency fees and costs in order to maximize our annual budget. • Generate an annual income of $48MM. • Administrate our inventory in order to achieve a 2.0 MOI annually. • Increase contribution margin from a 5% to 10% YOY. Show less

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  Fera Pack

  Aug 2020 - now

  Commercial Manager LATAM

  - Responsable del desarrollo de clientes en Latino América. - Maximizar la penetración del portafolio de productos de Fera Pack en la región. - Desarrollar, tropicalizar e implementar la estrategia de venta por país en la región. - Posicionar a Fera Pack como la solución líder en la región para soluciones de empaque flexible. - Encargado del posicionamiento y soluciones de Fera Pack a nivel de mercadeo. - Desarrollar relaciones a largo plazo con cada cliente. - Negociar con fábrica volúmenes, nuevos productos y condiciones comerciales. - Velar por incrementar las soluciones de Fera Pack ofrecidas a nuestros clientes para estar siempre a la vanguardia de la industria y con lo que exige el mercado por cada país. - Desarrollar estrategia de B2B. - Incrementar las ventas en mercados existentes y abrir nuevos mercados para Fera Pack con el objetivo de crecer YOY. Show less