Rona Accaoui

Experience

• 

  Benta Pharma Industries- BPI

  May 2010 - Jun 2012

  Medical Representative

  • Built a strong foundation in the basics of the medical representative role • Acquired foundational skills in time management, action planning, and ROI optimization.Role Achievements: • Overcame challenges in new territory, cultural diversity, and sales call effectiveness.• Achieved area sales target over two years.

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  Abbott Laboratories

  Jun 2012 - May 2017

  Medical Representative

  • Cultivated enduring relationships with Key Opinion Leaders, creating lasting partnerships. • Communicated clinical trial data, scientific research, and evidence-based information to healthcare professionals, showcasing products’ efficacy and safety.• Organized and participated in medical seminars, workshops, conferences, and Medical Education Events.• Acquired extensive market knowledge and gained skills in analyzing market trends, data interpretation, and strategy development and execution. • Provided reports on areas of key opportunities, trends, risks, and competitors.Role Achievements: • Established a commendable track-record of five years of consistent target achievement, demonstrating commitment to meeting and exceeding goals. • Played a pivotal role in various marketing projects, including message development for sales cycles, designing visual aids and leave-behinds, budget allocation, and conducting pre-market studies for unreleased products. • Acquired strategic partners and generated new revenues and increased customer base. Show less

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  Pharma International Company

  May 2017 - Jan 2025

  • Conduct comprehensive market analyses to identify trends, competitive landscape, and emerging opportunities.• Formulate and execute country-specific strategies to capture market share and sustain competitive advantage.• Cultivate relationships with key stakeholders, including government bodies, healthcare organizations, industry associations, and opinion leaders contributing to overall sales growth.• Streamline operational processes to enhance efficiency and effectiveness across functions such as sales, marketing, supply chain, regulatory and distribution.• Provide coaching, mentorship, and development opportunities to teams and leaders, and facilitated soft skills trainings.• Assume full profit and loss responsibility for the country's operations, driving revenue growth, resources’ allocation, cost management, and profitability.• Manage business partnerships by negotiating contracts, solving financial matters, maintaining relationships, coordinating work processes and aligning goals and objectives.Role Achievements:• Achieved stock correction within a year, resulting in improved product portfolio alignment.• Conducted extensive market research and introduced three successful new product items, expanding the company's offering and market reach.• Implemented cost-saving measures to boost allocations to marketing and employee benefits.• Achieved growth two years in a row in declining markets Show less • Led and supervised two teams of pharmaceutical representatives to achieve sales targets and market share goals.• Provided coaching, mentoring, and training to team members to enhance their product knowledge and selling skills.• Conducted performance evaluations, set objectives, and ensured alignment with company strategies.• Established and nurtured relationships with key opinion leaders, healthcare professionals, and key accounts.• Tracked and analyzed sales performance metrics, such as revenue, market share, and customer feedback.Role Achievements: • Designed and conducted workshops on soft skills and invested in coaching employees. Provided an environment conducive for personal and organizational growth.• Achieved substantial product growth over five years, positioning two products as market leaders. • Navigated through Lebanon’s financial crisis with zero turnover and exceeded target sales.• Optimized stock usage during shortages ensuring fair distribution and customer satisfaction. Show less

  • Country Manager

    Apr 2024 - Jan 2025

  • Country Supervisor

    Jun 2022 - Apr 2024

  • Sales Marketing Manager

    May 2017 - May 2022
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  Union Healthcare

  Oct 2024 - now

  Business Alliance Manager