Daria Petrova

Experience

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  DreamWhite

  Oct 2017 - Sept 2021

  Achievements:- built inventory management processes (about 20 warehouses) - made lists of responsibilities and KPIs for employees; developed job descriptions - built accounting processes - launched an online sales department from scratch (including marketplaces)- launched wholesale department from scratch- supervised the work of internal and outsourced employees (mainly IT)- organized and optimized the process of in-house photo production- automated routine processes with the IT department (generation and exchange of documents between our legal entities; repeating actions in an ERP system (automatic generation of barcodes, accelerating the creation of production orders); unification and introduction of a system of meaningful SKU identification for internal use; etc.- compiled an assortment matrix and adjusted product analytics- organized a transition from one ERP system to another + integration and revision of new ERP system, training to work in the new system for all employees of the stores, office, warehouses- accompanied the implementation and revision of a CRM system, integration with the ERP system, and the website- organized remote work during the pandemic- introduced regular employee satisfaction surveys, as well as 360' testing; organized internal lectures and extra-work activities Show less

  • Head of Operations

    Mar 2018 - Sept 2021

  • Content Manager

    Oct 2017 - Mar 2018
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  Onesy

  Sept 2021 - Nov 2023

  Head of Product

  B2B MarTech startupMy main focuses:- Research (market, competitors, target audience) and customer development - Building strategy and refining CJM- Calculate basic financial model, P&L, unit economics- Building prototypes (Figma, no-code solutions (Integromat, Airtable, Tilda, etc.))- Hiring team (developers, data scientists, managers, marketplace experts)- Managing developers and designersAchievements and results:- Basic architecture using no-code (website on Tilda + relational database, CRM, OMS, PIM, support on Airtable)- MVP of an ads tool for sellers and attracted a large marketing agency for the first real user tests- Created learning methodology for sellers Show less

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  SAMOLET Group

  Nov 2023 - now

  Project Manager, Digital Transformation of a Commercial Unit