Richa Gupta

Experience

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  Cluster One creative solutions pvt. ltd.

  May 2006 - Jun 2006

  Intern
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  Ergoform consulting private limited

  Mar 2009 - Jun 2009

  Industrial Design Intern
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  Shark Designs Studio, New Delhi

  May 2010 - May 2010

  Industrial Design Intern
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  Philips Lighting

  Nov 2010 - Dec 2010

  Industrial Design, Intern
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  Samsonite

  Sept 2011 - May 2013

  Generated designs, prototypes, market research & trend stories for the luggage & travel industry. The designs became the best seller of the year with a successful ROI.

  • Sr Executive Designer

    Feb 2012 - May 2013

  • Design Intern

    Sept 2011 - Jan 2012
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  Universelle Industries - Yeshi Groupe - West Africa

  Aug 2013 - Dec 2013

  Industrial Designer

  Ensured end-to-end execution of exhibition collaterals, & designed magazine covers, brochures, and newsletters for various in-house brands that were published across West Africa.

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  Self Employed

  Jan 2014 - May 2015

  Freelance Designer

  • Consulted clients from various industries i.e: Social Welfare, Retail, Tech & Start-ups to successfully design and deliver compelling UX/UI & Industrial design products to match business requirements.• Mentored startups on human-centered design processes including design thinking.Key Projects:1. UNDP (United Nations Development Programme)2. Alpha Founders Capital, Bangkok, Thailand3. 348 Décor, Bangkok, Thailand4. Samsonite, South Asia5. Mercy Ocean

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  Jim Thompson

  Jun 2015 - Jul 2016

  Design Manager

  Strategic planning and execution of the brand since inception including design directions, product roadmap, planning, estimations, and supervising a team of designers.

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  Human Factors International

  Jun 2018 - Mar 2021

  Centre of Excellence Lead

  As a design lead I owned, led and managed all aspects of user experience & research projects at HFI to create exceptional experience and help clients from different industries to understand their needs and achieve their objectives.• Designed user flows, customer journey mapping, define information architecture for all customer touchpoints. Validate designs through user research & usability tests to ensure all designs matched user's mental model and expectations.

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  Du

  Mar 2021 - Dec 2021

  Senior Experience Designer- Contract

  As part of Valtech employment

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  Valtech

  Mar 2021 - Oct 2022

  Senior Experience Consultant

  As a senior Experience Consultant, I have led multiple projects within Valtech MENA and was responsible for their overall delivery of UX & Research work on client projects. I have also contributed in key strategic initiatives defining the framework for research methods, building organization's internal information portal, contributing to business proposals and pitch strategies for the company.Planned and led activities across complete UX lifecycle & Research offerings- ranging from project scoping, Discovery Workshops, User research, Wireframes, Designs, Usability testing, Client presentations and complete delivery of all design activities from strategy to detailed screen design.Some of the key clients I have delivered projects in Middle East region are: du Telecom Dubai, ROSHN in Saudi Arabia, Seacurrency a blockchain platform, Elaraby in Egypt Show less

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  Red Blue Blur Ideas (RBBi)

  Oct 2022 - Mar 2023

  Senior UX Consultant

  Worked onsite at RTA, Dubai.

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  Roads and Transport Authority

  Oct 2022 - Sept 2023

  Lead Experience/ Product Designer

  As a lead designer, I undertook the monumental task of building RTA’s flagship app, defining an unparalleled user experience from the ground up. Leading an extensive exploratory research, I delved deep to uncover the region-specific user behavior, mental models and expectations extracting invaluable insights. Leveraging the research finding & stakeholders vision, I orchestrated a strategic overhaul of the app’s entire user experience.As an enthusiastic advocate of user-centric design, I meticulously defined the key value proposition, laying foundation for a groundbreaking evidence-based app experience. Each journey was thoughtfully designed and implemented crucial RTA’s services. Additionally, I institutionalized a mature UX research practice within the organizations existing design process. This achievement stands testament to my visionary leadership and unwavering commitment to elevating a broken user experience to new heights. Show less

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  Emirates NBD

  Aug 2023 - now

  Senior Product Designer
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  Omnia

  Aug 2023 - now

  Senior Product Designer