Maxime P.

Experience

• 

  Hill & Knowlton

  Apr 2018 - Aug 2018

  Public Relations Consultant

  - Cold-called journalists to secure media coverage.- Organized press conferences.- Wrote newsletters, influencer briefs, and press releases.- Prepared campaign reports for clients.

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  Amundi

  Jan 2019 - Jul 2019

  Marketing & Communication Specialist

  - Created video scripts for an e-learning platform targeting customers.- Wrote LinkedIn posts to promote Amundi’s updates for professionals.- Designed and updated sales team materials.- Produced and distributed a daily newsletter to keep the team informed on financial news.

• 

  RHINOSHIELD

  Oct 2020 - Aug 2023

  [Team Leadership, Training, Processes]- Supervised of a team of 2 influencer marketing managers.- Trained of new hires (creation of training PPT support).- Standardized of processes in English for the French, Spanish, German, and UK markets.- Reduced time of KOL gifting prospection by 50% and optimization of profile quality through the adoption of Favikon.[Influence Marketing & Digital Marketing]- Managed of a portfolio of >500 partners, including 55 key ones, generating €3M in annual sales, representing more than 50% of the Influence Marketing team’s revenue.- Developed of strategies for product launches and key campaigns (Black Friday, Apple Event, Christmas, etc.).- Managed of the annual budget and planning of annual forecasts.- Analyzed of campaign performance to optimize future strategies (200% increase in sales from tech partners through cost reduction and improved promo code strategy).- Identified of new audiences.- Collaborated with the EMEA Ads team to create marketing materials for paid campaigns.[SEO and Article Purchasing]- Developed and retention of a network of bloggers.- Created of briefs and press releases to generate relevant content.- Identified of keywords that will contribute to improving website traffic. Show less

  • Senior Influence Marketing Specialist - EMEA

    Jun 2021 - Aug 2023

  • Influence Marketing Specialist

    Oct 2020 - Jun 2021
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  CuboAi

  Jul 2024 - now

  Digital Marketing Manager - FR & UK

  [Management and Process Implementation]- Supervised of interns (social media managers).- Creation of playbooks (influence, social media, and public relations) and digital marketing interns onboarding- Created of performance reports, a CPM calculator (Openasapp), social media calendar, and influencer brief templates.[Digital Marketing]- Expanded of the influencer and media portfolio to enhance digital visibility and brand awareness.- Planned of the digital marketing strategy to increase visibility and traffic.- Contributed to defining the Ads strategy (Meta, Google PPC) to drive traffic and optimize KPIs.- Managed of relationships with external agencies.[Branding]- Translated of brand content into French (website, mobile app, EDM, user manual, consumer surveys) using appropriate vocabulary.- Created of product decks for partners.[Business Intelligence]- Analyzed performance on GA4 to optimize campaigns.- Identified of new target audiences.- Interviewed with our audience to better understand their needs. Show less