Haifa A.

Experience

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  King Abdullah bin Abdulaziz Project for the Development of Public Education (Tatweer)

  Feb 2011 - Aug 2011

  Internship Trainee

  I worked under the website content management team. Where I mainly assisted the team with various tasks including: web design, presentation design and content creation. I also assisted the management team in setting up the English version of the Tatweer website.

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  Digital Ape (Media)

  Mar 2012 - Mar 2017

  Associate Director / Project & Content Manager

  During my time over here, I oversaw a wide range of ongoing content activities to ensure campaign success and investment returns while leading a team. I also worked on more than 100 Arabic campaigns and helped clients create effective messaging that is relevant to the Khaleeji/GCC audience in Arabic. Brands include but are not limited to, Lurpak, Kitkat, Nike, Zippo, Coca-Cola, Vimto, New Look, British Council, Banana Republic, Puck, Crate&Barrel, Starbucks RTD, and Barbican.Here are my major contributions:• Managed relations between clients and content producers to ensure deadlines & KPIs were met• Established connections with over 100 content producers in MENA (mostly GCC nations) in order to improve and elevate the content quality produced for clients• Implemented a creative approach to inventing effective Arabic names and hashtags for numerous successful campaigns. Show less

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  Madar Farms

  Sept 2018 - Dec 2022

  Within this role, I built brand identity, collateral, and content library from scratch by analyzing consumer insights and implementing best practices. It is worth mentioning that I executed an innovative approach to establishing brand identity guidelines and blueprints in both English and Arabic.Below mentioned are my notable accomplishments:• Succeeded in establishing Arabic presence of brand across all channels (ATL and BTL) by employing correct use of language in non-existent industry-specific contexts, such as product categories & names • Delivered media training to the public-facing team including the Founder to properly address different messages across different channels, resulting in participation of over 70 peaking opportunities promoting the industry• Managed all brand communications with different government and non-government entities, executing market-best tactics to ensure the company meets growth metrics. Show less

  • Director of Growth

    Aug 2021 - Dec 2022

  • Brand and Marketing Manager

    Sept 2018 - Aug 2021
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  Haifa AlRasheed Consulting

  Jul 2023 - now

  Growth Marketing Consultant

  My approach is rooted in the power of inbound strategies, where I firmly believe in attracting, engaging, and delighting audiences through valuable content and meaningful interactions, resulting in genuine connections and long-term customer relationships.