SURYA VAMSI

SURYA VAMSI

Followers of SURYA VAMSI2000 followers
location of SURYA VAMSIBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Adobe Target
    Analytical Skills
    Channel Account Management
    Content Management Systems (CMS)
    Content Strategy
    Digital Campaigns
    Digital Content
    Digital Marketing Analytics
    Digital Publishing
    E-Commerce
    English
    Go-to-Market Strategy
    Integrated Marketing
    Marketing Operations
    Market Planning
    Market Research
    Paid Media Advertising
    Paid Search Strategy
    Product Marketing
    Social Media
  • About me

    At DMPE Solutions, my role as Head of Digital Marketing encompasses leading a dynamic team in deploying data-driven marketing strategies and AI-powered automation workflows. We've elevated customer engagement and conversion rates through the tactical use of Adobe Analytics & Adobe Campaign, demonstrating my proficiency in campaign management and technical leadership. The team's efforts in training AI models and optimizing campaign processes have enhanced the productivity and scalability of our tools, positively impacting stakeholders. With a strategic focus on personalized content delivery and keyword segmentation, we've crafted campaigns that resonate with our audience and set new benchmarks for efficiency in the digital marketing landscape.

  • Education

    • Sri Krishnaveni Talent School

      2002 - 2009
    • Duke University

      2022 - 2022
      Product Management Business Administration and Management, General

      Product Management

    • Swami Vivekananda Institute of Technology

      2012 - 2016
      CSE Computer Science
  • Experience

    • Izetta IT Solutions

      Jun 2014 - Sept 2021

      Website Management: Oversee the company's website, ensuring it is user-friendly, up-to-date, and effectively represents the company's products or services.Campaign Development and Execution: Designed and implemented digital marketing campaigns across various channels such as social media, email, SEO/SEM, and display advertising.Tailor campaigns to target specific audiences and achieve the company's marketing goals.Content Creation and Management: Develop and manage content for digital platforms, including websites, blogs, and social media.Ensure content is engaging, on-brand, and optimized for search engines (SEO) to enhance visibility and reach.Social Media Management: Manage and grow the company's presence on social media platforms.Create and schedule posts, engage with the audience, and analyze social media trends to improve strategy.SEO and SEM: Implement and manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase online visibility and organic traffic.Monitor keyword rankings, optimize website content, and manage pay-per-click (PPC) campaigns.Analytics and Reporting: Use analytics tools to track and analyze campaign performance.Prepare regular reports to demonstrate the effectiveness of digital marketing activities and inform future strategies. Show less

      • Digital Marketing Lead

        May 2014 - Sept 2021
      • Digital Marketing Specialist

        Jul 2016 - Nov 2018
      • Search Engine Optimization Analyst

        Jun 2014 - Jun 2016
    • Alliance University

      Sept 2021 - Apr 2023
      Digital Marketing Manager

      Digital Marketing Manager at Alliance University, Bengaluru, KarnatakaSeptember2021—April2023• Managed a team of 8 and four vendors, overseeing digital marketing strategies for the university.• Improved lead quality and quantity while reducing acquisition costs.• Successfully removed negative online reviews and remarks, improving the university's online reputation.• Increased website traffic by 12% within one year.

    • DMPE Solutions

      Apr 2023 - now
      Head of Digital Marketing

      Digital Marketing Head at DMPE Solutions, Bengaluru, Karnataka April2023• Lead a team of 6 digital marketing professionals, managing two vendors.• Played a major role in training Al models for AlHub, enhancing the tool's capabilities in content creation and keyword research.• Increased the productivity of Al tools for both internal and external stakeholders.• Improved website traffic and lead generation significantly.• Collaborated with influencers in the UAE to expand market reach. Show less

  • Licenses & Certifications

    • Campaign Manager Certification Exam

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Google Ads - Measurement Certification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Google Analytics Individual Qualification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Google Ads Display Certification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Google Ads Video Certification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Google Ads Search Certification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Shopping ads Certification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate
    • Google Ads Apps Certification

      Google Digital Academy (Skillshop)
      May 2021
      View certificate certificate