
SURYA VAMSI

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Connect with SURYA VAMSI to Send Message
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Skills
Adobe TargetAnalytical SkillsChannel Account ManagementContent Management Systems (CMS)Content StrategyDigital CampaignsDigital ContentDigital Marketing AnalyticsDigital PublishingE-CommerceEnglishGo-to-Market StrategyIntegrated MarketingMarketing OperationsMarket PlanningMarket ResearchPaid Media AdvertisingPaid Search StrategyProduct MarketingSocial MediaAbout me
At DMPE Solutions, my role as Head of Digital Marketing encompasses leading a dynamic team in deploying data-driven marketing strategies and AI-powered automation workflows. We've elevated customer engagement and conversion rates through the tactical use of Adobe Analytics & Adobe Campaign, demonstrating my proficiency in campaign management and technical leadership. The team's efforts in training AI models and optimizing campaign processes have enhanced the productivity and scalability of our tools, positively impacting stakeholders. With a strategic focus on personalized content delivery and keyword segmentation, we've crafted campaigns that resonate with our audience and set new benchmarks for efficiency in the digital marketing landscape.
Education

Sri Krishnaveni Talent School
2002 - 2009
Duke University
2022 - 2022Product Management Business Administration and Management, GeneralProduct Management

Swami Vivekananda Institute of Technology
2012 - 2016CSE Computer Science
Experience

Izetta IT Solutions
Jun 2014 - Sept 2021Website Management: Oversee the company's website, ensuring it is user-friendly, up-to-date, and effectively represents the company's products or services.Campaign Development and Execution: Designed and implemented digital marketing campaigns across various channels such as social media, email, SEO/SEM, and display advertising.Tailor campaigns to target specific audiences and achieve the company's marketing goals.Content Creation and Management: Develop and manage content for digital platforms, including websites, blogs, and social media.Ensure content is engaging, on-brand, and optimized for search engines (SEO) to enhance visibility and reach.Social Media Management: Manage and grow the company's presence on social media platforms.Create and schedule posts, engage with the audience, and analyze social media trends to improve strategy.SEO and SEM: Implement and manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase online visibility and organic traffic.Monitor keyword rankings, optimize website content, and manage pay-per-click (PPC) campaigns.Analytics and Reporting: Use analytics tools to track and analyze campaign performance.Prepare regular reports to demonstrate the effectiveness of digital marketing activities and inform future strategies. Show less
Digital Marketing Lead
May 2014 - Sept 2021Digital Marketing Specialist
Jul 2016 - Nov 2018Search Engine Optimization Analyst
Jun 2014 - Jun 2016

Alliance University
Sept 2021 - Apr 2023Digital Marketing ManagerDigital Marketing Manager at Alliance University, Bengaluru, KarnatakaSeptember2021—April2023• Managed a team of 8 and four vendors, overseeing digital marketing strategies for the university.• Improved lead quality and quantity while reducing acquisition costs.• Successfully removed negative online reviews and remarks, improving the university's online reputation.• Increased website traffic by 12% within one year.

DMPE Solutions
Apr 2023 - nowHead of Digital MarketingDigital Marketing Head at DMPE Solutions, Bengaluru, Karnataka April2023• Lead a team of 6 digital marketing professionals, managing two vendors.• Played a major role in training Al models for AlHub, enhancing the tool's capabilities in content creation and keyword research.• Increased the productivity of Al tools for both internal and external stakeholders.• Improved website traffic and lead generation significantly.• Collaborated with influencers in the UAE to expand market reach. Show less
Licenses & Certifications
- View certificate
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Campaign Manager Certification Exam
Google Digital Academy (Skillshop)May 2021 - View certificate
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)May 2021 - View certificate
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)May 2021 - View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)May 2021 - View certificate
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Google Ads Video Certification
Google Digital Academy (Skillshop)May 2021 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)May 2021 - View certificate
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Shopping ads Certification
Google Digital Academy (Skillshop)May 2021 - View certificate
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Google Ads Apps Certification
Google Digital Academy (Skillshop)May 2021
Languages
- enEnglish
- hiHindi
- teTelugu
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