Vicki Riddick

Experience

• 

  ProMedica

  Jun 1994 - Jul 2006

  • Developed and executed marketing and public relation plans and programs to ensure the profit, growth, and expansion of services for Herrick Memorial Hospital and Bixby Medical Center.• Managed communications specialist and marketing staff.• Responsible for budget, media relations, business development, planning, customer service reporting, quality reporting, board reports, physician relations, community outreach, marketing and advertising, distribution of regional publications and annual reports.• Executed regional strategic plans, business development, service excellence initiatives, leadership training, retreats and employee engagement initiatives.• Collaborated with hospital foundations to plan and develop fundraisers, community capital campaigns, and direct mail appeals. Show less • Responsible for budget design and administration, of various hospital units including data analysis and management, outcome measurements, program evaluation, joint commission readiness and patient satisfaction. • Created and designed system wide diabetes education program. • Obtained state and national accreditation for the diabetes and cardiac rehabilitation programs. • Highly involved with developing management leadership training programs. • Developed childhood weight management program for local schools. • Successfully established comprehensive worksite and employee wellness programs. Show less

  • Director, Marketing and Planning

    Jan 2000 - Jul 2006

  • Director, Cardiac Rehab, Diabetes Education ans Community Wellness

    Jun 1994 - Jan 2000
• 

  The University of Toledo

  Jul 2006 - Sept 2024

  Director University Wellness Services

  • Oversee health and wellness operations for university to include student, employee, and community services. • Provide extensive lecturing and teaching for disease prevention and corporate wellness programs.• Devise campus wide compliance policies and procedures for 7,000 employees and 16,800 students.• Increased employee wellness program participation over 50% with improved promotional approaches, outreach strategies and engagement plans.• Develop, implement and measure healthcare cost containment and cost savings on university wide Benefits and Wellness Services.• Develop communications, special events and ongoing promotion of campus wellness programs.• Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.• Created and implemented forward-thinking initiatives to improve employee engagement.• Liaised between multiple business divisions to improve communications.• Played key role in system wide accreditation and recognition; such as, American Heart Association Get with the Guidelines Stroke Honor Roll Elite Gold Plus; Human Rights Campaign Foundation: Leader in LGBT Healthcare Equality and Joint Commission Surveys.• Increased patient satisfaction scores by 25% within one year.• Direct day-to-day administrative and operational functions for 267-bed facility, providing guidance and leadership to over 2,700 employees across more than 30 departments.• Recruited, hired and coached employees to offer high-quality, cost-effective care to all patients.• Developed and updated policies and procedures, maintaining compliance with statutory, regulatory and local, state and federal guidelines relating to HIPAA, patient rights and general liability. Show less

• 

  MPHI

  Sept 2024 - Apr 2025

  Senior SDOH Policy Strategy Advisor
• 

  Michigan Department of Health & Human Services

  Apr 2025 - now

  Policy and Planning Bureau, State Administrative Manager