Ximin Goh

Experience

• 

  Tech Armory Pte. Ltd.

  Mar 2011 - Mar 2012

  Marketing

  • Oversaw design and implementation of website• Assisted with preparation of business plan• Prepared and executed presentations to potential investors and competition judges• Aided with product design • Liaise with potential external suppliers

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  Regent Packaging Pte. Ltd.

  May 2013 - Feb 2015

  Account Executive

  • Liaise with customers (mainly France and Germany) and suppliers (mainly China and Vietnam) regarding specific product requirements, as well as artwork, shipping information and customer feedback• Calculate, compare and evaluate pricing• Evaluate product samples• Preparation of samples for exhibitions and conventionsConcurrent merchandising work with Thirst Lifestyle (sister company): • Contributed to brand's social media marketing from June 2014 to Sept 2014 • Supervision of stock levels in NTUC and Sheng Siong outlets • Set-up and teardown of product sampling stations in supermarkets Show less

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  Mindshare

  Jul 2015 - Dec 2020

  Paid Search Campaign Setup & Management• Keyword development• Ad copy management• Budget Management• Campaign OptimizationCampaign Reporting• Update reporting dashboards• Present reports to clientsVendor management• Work with authorized vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etcPaid Search Proposal Development• Assists in developing proposals by estimating search traffic, CPCs and CostsFinance Management• Ensure entry into BCC (internal Finance tool)• Ensure documentation is available and endorsed Show less

  • Manager - FAST Activate

    Oct 2018 - Dec 2020

  • Senior Account Executive

    Jul 2017 - Oct 2018

  • Account Executive - Digital Performance

    Jul 2015 - Jul 2017
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  GroupM

  Jan 2021 - Feb 2022

  Campaign Manager
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  Performics

  Mar 2022 - now

  Manager