Stella Melagraki

Experience

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  Philip Morris

  Sept 1995 - Aug 2000

  Promotions Supervisor

  • Coordination and management of the weekly field promotion programs and events• Management of promotions teams consisting of four to eight samplers• Organisation of the company’s exhibition stands and press conferences• Weekly reporting to brand managers

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  CYBERCE S.A.

  Mar 2002 - Feb 2003

  Marketing & Sales Consultant

  • Business Plans’ redaction• BTL activities• Consulting Services• Composition of proposals to the Greek Ministry of Development• Responsibility of content & advertising for the Greek E – Business Guide

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  OTENET

  Mar 2003 - Oct 2004

  Sales And Marketing Specialist

  • Marketing coordinator for the portal www.travel.gr (internet marketing, content management, products & services management)• Product development, product mix & pricing policy definition• Customer Relationship Management• Production of (online & offline) advertising material• Composition & implementation of marketing plans• Sales planning & reporting• Below The Line activities• Competition Analysis• Coordination & management of projects within the OTE group of companies• Project Management of European Community and Greek National Tourism Organisation projects• Product Management for Corporate Travel System (OTE’s travel reservations system)• Organisation of the company’s participation & representation in exhibitions• Presentations of the company, its products & services Show less

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  Geniki Bank

  Nov 2004 - Dec 2006

  Marketing Plan Project Manager

  • Sponsorships • Communication activities & Branding for the network of branches • Sales guides for Relationship Managers in the network of branches (retail, corporate)• Sales skills, CRM practices & electronic systems training • Content management of the bank’s site (www.geniki.gr) & internal intranet• New product development & launching• Redaction of the 2 years business plan for new branches

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  Eurobank

  Dec 2006 - Mar 2008

  International Marketing Officer - Small Business Banking

  • Design, coordination and follow up of international subsidiairies' commercial projects & initiatives through cross-functional alignment and provision of experience gained from Greek respective initiatives, methodologies and tools• Advertising & media planning coordination• Product and Pricing mix management• Design & coordination of cross and up selling methods & tactics (CRM campaigns, preapproved product proposals and portfolio management)• Dissemination of the Eurobank EFG operating model to international subsidiaries• -Performance indicators’ supervision & functional support to international subsidiaries• Sales budget definition & monitoring Show less

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  Marfin Egnatia Bank

  Mar 2008 - Mar 2013

  Small Business Banking Product Manager

  • Product & Pricing mix management• New Product development & launching• Designation and implementation of the marketing strategy and media mix allocation• Planning and coordination of ATL & BTL activities in cooperation with advertising agency and third parties involved • Marketing Budget and expenses management • Sales budget definition & monitoring (production and profitability)• Competition monitoring and analysis

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  Piraeus Bank

  Mar 2013 - Jun 2020

  • In charge of the Product Control Unit• Responsible for the Product Development, Approval & Control policy• Member of the Product Working Group of the Bank, which submits product proposals to the Bank's Product Commitee• Team member in key digitization and process redesign projects (e.g. loan and card products, SCA/PSD2, implementation of the Operational Risk Management System)• Review, assess and redesign products and processes to reinforce level of efficiency, controls, and automation• Monitoring and analysis of operational risk profile (RCSA, potential risks, loss-making events, key risk indicators, action plans) of the Bank's Units and Subsidiaries Show less

  • Product Controller

    Mar 2018 - Jun 2020

  • Senior Risk Officer

    Mar 2013 - Apr 2018
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  Piraeus Bank

  Apr 2021 - now

  Small Business Loans Business Development Manager

  • Outline of communication strategies relating to internal and external promotion and branding • Management of 360° marketing and promotional campaigns including ATL,BTL & digital, followed by performance monitoring and corrective actions were necessary• Proposals for new product development in line with market needs, macroeconomic factors and competition analysis• Product management involving cross functional teams collaboration to ensure quality of outcome, client reach and compliance with institutional framework• Launch and management of subsidized and co-financed programs in cooperation with public and European institutions • Project management ensuring deliverables are handed within given milestones and deadlines Show less