Warren Mills

Experience

• 

  Bauer Media Group – UK

  Jan 2001 - Sept 2011

  Responsible for all cross platform gaming and entertainment campaigns at Bauer Media.Worked to develop media strategies with game publishers and media agencies to create advertising and promotional campaigns across print, digital, TV, Radio, mobile and the event portfolio.

  • Head of Gaming & Entertainment

    Sept 2010 - Sept 2011

  • Associate Director - Games & Entertainment

    Jan 2009 - Sept 2010

  • Associate Director

    Jan 2001 - Jan 2009
• 

  Google

  Oct 2011 - Mar 2013

  Industry Manager - Entertainment

  Responsible for integrated media planning for film and game advertisers across Google's platforms including search, YouTube, The Google Display Network and Mobile.

• 

  Weve

  Mar 2013 - Sept 2016

  Partnerships Manager - Entertainment, Media, Retail & Technology

  Weve was the advertising arm of O2 digital offering integrated mobile marketing solutions for brands focusing on media, leveraging data and developing mobile innovation.My role at Weve as partnership manager was to forge long term strategic mobile partnerships with entertainment, media, retail and technology businesses.

• 

  O2 (Telefónica UK)

  Sept 2016 - Nov 2018

  Client Partner

  Worked with entertainment, media, retail, tech and telco businesses to develop mobile marketing partnerships across O2 digital.

• 

  Apple

  Nov 2018 - Jan 2020

  Commercial Partnerships at Apple News

  Built commercial partnerships across the Apple News Platform working specifically across display and video advertising formats.

• 

  Verizon Media

  Jan 2020 - Sept 2021

  Platform Client Lead

  Developing client direct partnerships and programmatic solutions across our DSP.

• 

  Yahoo

  Apr 2022 - now

  Platform Director | EMEA | Yahoo AdTech

  Developing programmatic media and adtech solutions for our global advertisers and agency partners.