Juliette Marchand

Experience

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  Rotary International

  Sept 2008 - Feb 2018

  Rotary Club

  Bénévolat

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  Bureau des sports 2020/2021 - Kedge Business School

  Sept 2020 - Sept 2021

  • Community Manager

    Mar 2021 - Sept 2021

  • Coach Cheerleading -Red Lions

    Sept 2020 - Sept 2021

  • Membre des Pôles Event/Digital

    Sept 2020 - Sept 2021
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  Occhio Agency

  Feb 2022 - Aug 2022

  Digital Marketing Assistant

  Acquisition on Social Networks & Audit for brands Content marketing: Community management & social media management (La Redoute Italia)Creation and monitoring of advertising campaigns on Google & Facebook Ads + SEO (Doctolib Italia, Pérouse Paris, ...).Creation and optimisation of the website content & Data analysis.

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  Generali Italia

  Sept 2022 - Feb 2023

  Brand Management & Events Incentive Business Assistant

  MARKETING BRAND MANAGEMENT: - Assist in the development & execution of 360 marketing campaigns omnichannels (digital, print, in-store Trade, TV, radio (RAI), press, billboards), testing the latest innovations and trends : new life insurance 2023 launch. - Brand management strategy: creation of an advertising campaign for the 3,000 Italian agencies: from briefing external agencies to monitoring launch campaigns, KPI optimization, ROI monitoring for each project, 5-month project coordination.- Creation of digital and offline advertising campaigns: complete launch of Generali Italia on TikTok (250K budget), project coordination and relations with creative and media agencies (DENTSU Agency), implementation and data analysis (KPIS fallout in Italy).EVENTS INCENTIVE BUSINESS: - Planning travels & events for the Top Management of 2023: evaluation of timing & tools, planning calendar events, defining formats, launching tenders with external suppliers & evaluating proposals : final proposal to the Marketing Director.- Implementation of the autumn sales tour events, studio filming. Show less

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  Agence CADENCES

  Sept 2023 - Mar 2025

  HOSTESS

  Around 60-70 missions as a hostess for prestigious events & catering (Christian Dior seminary, Châteaux Smith Haut Lafitte, SA Rothschild, Wine & Spirits Tasting events with @Terre de Vins, Longines VIP events, 3 days for prestigious Maison Hennessy Seminar in Cognac, Primeurs Days at Château Pape Clément and Château Haut Brion...).

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  Shiseido

  Jul 2024 - Dec 2024

  Product Manager & Operational Marketing Assistant EMEA

  SKINCARE AXIS - BIO-PERFORMANCE & FUTURE SOLUTION LX• Monitoring performances of the EMEA region markets for most premium franchises : monthly analysis sell- out & sell-in, launch reports, yearly brand review : BOTAN (PowerBI) & NPD Circana data extracts.• Operational Marketing : assistance and presentation of launch briefs (Product Day, Kick Off). 360° launch coordination with experts for New Skin HiForce Cream for Bio-Performance (Trade, Visual Merchandising, Digital, Training, Scientific Communication). Co-creation of SS25 & AW25 Trade GWP. Adaptation & provision of visual elements to the EMEA markets.• Co-development of projects with development teams in Japan: adaptation of the marketing plan to the EMEA region for SS25 line Revamp. (product pitch, pricing, visual identity, legal checks)• Competitive intelligence & reports: monitoring of new products and concepts, price positioning study, visual identity, product pitch.• Organisation et coordination of an internal event for 500 employees to promote the Brand and NPD : budget management, team coordination, project management. Show less