Sarah Mathis

Experience

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  University of Florida Study Abroad Services

  May 2011 - Apr 2013

  •Collected relevant content published on social media outlets•Designed promotional study abroad flyers•Updated and created specific program informational materials•Identified and coordinated strategic locations on-campus to distribute study abroad promotional materials•Planned a series of videos about study abroad •Responsible for assisting the President and his executive staff around the office•Faxing, mailing, copying, answering phones, running errands, logging documents and other administrative duties •Courses focused on international communications practices (public relations, journalism, advertising) with specific emphasis on Italian media and culture

  • Marketing Intern

    Jan 2013 - Apr 2013

  • Administrative Assistant

    Dec 2010 - Apr 2013

  • College of Journalism and Communications Study Abroad Program

    May 2011 - Jun 2011
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  McGraw-Hill Higher Education

  May 2012 - Aug 2012

  Strategic Marketing Intern

  •Worked directly for the Center for Marketing Leadership •Supported & participated in launch of new Student Ambassador Program•Participated in launch of new social media campaign for LearnSmart •Posted documents and tools to eSales libraries and Strategic Marketing Intranet•Analyzed internal sales and related data for report production•Conducted market research & competitive information on digital products•Developed messaging and related collateral for digital platforms/products in response to marketing team needs•Participated in the East Regional Sales Meeting Show less

• 

  PepsiCo

  Jun 2013 - Aug 2016

  •Responsible for strategy and insights for PepsicCo North America Nutrition's chilled portfolio including billion dollar brands Tropicana and Naked Juice, with a focus on Naked Juice & Izze•Analyze IRI scanner and panel data to assess key business drivers and develop corresponding growth strategies for internal sales teams and retail customers•Create and manage sales performance reports to provide sales team visibility to promotion efficacy and competitive ad activity•Provide sales insights to cross functional teams•Update and maintain selling tools for field sales team•Manage sales strategy advertising and marketing budgets Show less •Sole responsibility for the selling and managing of $6MM in PepsiCo products at 2 wholesale accounts in the Southeast, growing sales in both Gatorade and Quaker by end of role•Utilized IRI market data, internal forecasting data, and shipments reports for effective full year promotional planning •Responsible for financial planner and trade checkbook to maximize T:S, Net Revenue, and sales across warehouse portfolio•Sell in new items, optimize distribution and identify key voids•Develop and deliver clear, relevant presentations both internally and externally to ensure plan execution•Collaborate cross-functionally with Finance, Supply Chain, Sales Planning, and Customer Financial Services Show less •Managed a territory of retail outlets across the Orlando area market ranking at the top of the team scorecard while in role•Direct management of PepsiCo portfolio at SuperValu indirect chain•Executed business unit retail goals to maximize profits •Shared strategies for new opportunities •Identified competitive activity and store level issues•Trained and on-boarded 2 new hires•Represented PepsiCo Sales at the University of Florida career fair and helped with recruiting process Show less

  • Sales Strategy and Planning Analyst | Tropicana & Naked Juice

    Jul 2015 - Aug 2016

  • Account Manager

    Jul 2014 - Jun 2015

  • Sales Associate

    Jun 2013 - Jun 2014
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  Snyder's-Lance, Inc.

  Aug 2016 - Jun 2018

  -Charged with managing a $250MM trade spending budget including promotions, space, and corporate marketing agreements in support of the strategic plans of the company-Actively collaborated with executive sales leaders, key sales team members, finance, and the marketing organization to enhance trade planning resulting in increased net price realization, margin expansion and branded market share growth -Managed trade aspects of Cape Cod and Kettle brand projects (innovation, price changes, promotional strategy) -Lead all facets of bi-annual planning process for assigned sales teams (Kroger, Albertsons Safeway, Meijer)-Conducted post promotional analysis using internal and syndicated data and provided recommendations to sales team that drove forecast accuracy from +-7% to +-3% and resulted in $1.5MM in trade savings for 2H-17 -Created and maintained trade reporting and KPIs from multiple internal reporting systems Show less

  • Sales Strategy Analyst

    Dec 2017 - Jun 2018

  • Revenue Growth Management Analyst

    Aug 2016 - Dec 2017
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  Campbell's

  Jul 2018 - now

  Promoted post-acquisition of Snyder’s-Lance to lead the customer planning and business management for the West, Southern and Midwest regional accounts.-Delivered gross and net sales targets within provided trade budgets-Facilitated annual and monthly planning process for Campbell’s Snack sales organization-Coordinated with various senior leaders and departments to deliver against brand strategies and translates to customer execution-Partnered with field sales to ensure plans deliver against DSMP standards-Drove forecasting and optimization of trade marketing funds, including improving forecast accuracy each quarter-Developed plans that result in consistent market share growth on major accounts-Conducted thorough post promotional analysis to improve event ROI Show less

  • Category Manager, Drug, Dollar, Value & Military

    Aug 2023 - now

  • Senior Manager, Sales Business Planning & Analysis

    Feb 2022 - Aug 2023

  • Senior Customer Planning Manager

    Feb 2020 - Feb 2022

  • Customer Planning Manager

    Jul 2018 - Feb 2020