Jennifer Mayhew

Experience

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  Fox Broadcasting Company

  Oct 1996 - Feb 1998

  Production Trainee/Sales Assistant

  Production Trainee (Oct 1996 - May 1997): assisted production staff with daily programming responsibilities: answered phones, delivered daily ratings reports, produced billboards (voiceovers and graphics) for news broadcasts, screened commercials for video/audio quality, made copies of shows and story segments for news staff.Sales Assistant (May 1997 - Feb 1998): worked with sales staff and traffic department to schedule commercials for air. Tracked daily airtimes for ad agencies, managed billiing for ads. Show less

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  Disney Publishing Worldwide

  Feb 1998 - Jun 2001

  Print Production Assistant

  Managed print production of promotional materials for Disney's book titles: sell sheets, brochures, package inserts, sign, and assisted with production of catalogs and displays. Oversaw production of circulation materials for Disney's magazine titles: insert cards, direct mail, coverwraps, renewals, bills and gifts. Processed invoices for print projects and for paper purchases. Assisted ad production with approval of specifications for magazine ads.

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  Primedia

  Sept 2001 - Sept 2002

  Print Production Assistant

  Oversaw production of renewals, bills, and gift stock for magazine titles. Worked with circulation departments in NY and Los Angeles on stock orders, and coordinated with printers and fulfilment houses to ensure proper delivery and efficient cost savings.

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  ESPN The Magazine

  Sept 2002 - Jan 2013

  Manager, Renewals, Bills & Gifts

  Managed print/online retention and gift campaigns for ESPN The Magazine. Maintained scheduling for all campaigns and calculated stock quantities, confirmed postal requirements and approved copy, design, and messaging. Set up and deployed email campaigns, oversaw production of online and mobile landing pages, creation of URLs, and updated coding in HTML messaging. Produced direct mail and email campaigns to encourage subscriber upgrades to paid digital content on ESPN.com. Tracked and provided weekly reporting of response to campaigns. Also managed email subscription offers sent to users of the magazine's iPad app.Handled customer service issues - providing answers for fan questions regarding subscriptions or editorial content, and monitored social media sites for subscriber comments. Also provided offer specifications to call centers and the public relations department, as well as help the customer care managers resolve any fan issue that escalated past the call center's help. Updated weekly response reports to track results of all ongoing campaigns, tracked online analytics using Omniture, processed invoices and updated budgeting information on all mailings. Show less

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  The New York Times

  Aug 2013 - now

  Project Manager

  Project Management:-Lead day-to-day operations for four teams in the Subscription Conversion Group within the NYT Growth Mission.-Created and oversaw an intake process in JIRA so that our Marketing group could easily request work from the Asset Development team. Projects included: sales, brand campaigns, onsite asset updates and B2B projects. Helped train the team's engineers in Agile practices to help the team's operations run more efficiently.-Oversaw the group's testing database in Coda, and worked with Product leads to ensure A/B test campaign information was kept up-to-date and that teams were aligned on projects to avoid potential conflicts. Also communicated launches to the group stakeholders.-Provided support to our International team to successfully launch several testing initiatives.-Worked with our legal compliance teams to help roll out an approval process to ensure that our customer-facing assets were properly reviewed and approved by the legal team.Offer Management:-Managed requests to build digital offers and subscription bundles for subscription Growth initiatives. Facilitated end-to-end offer creation process with Marketers, Finance, Technology and QA teams to ensure timely turnaround of requests.-Maintained process documentation of Offer Management processes.-Provided offer analysis for product/strategy teams for various subscription projects.Marketing Operations:-Assisted with project management duties for A/B test and sales campaigns-Provided functional QA for A/B Tests, sales, and email campaigns. Collected screenshots for documentation.-Oversaw campaign code request process, and maintenance of campaign code metadata to assist with reporting. Show less