
Mohammad Razzaghi
Manufacturing Flour Quality Control Engineer | Measuring Quality, Reporting, Analysing

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About me
Executive Sales & Marketing Manager @ Nova | Ex-Senior E-Commerce Category Manager | MBA in Marketing Strategy | E-commerce Consultant
Education

IMI
2016 - 2018Master of Business Administration (M.B.A) Strategic Marketing
Islamic Azad University
2006 - 2010Bachelor of Science (BS) Food Industry Engineering
Experience

Alborz flour
Jan 2012 - May 2012Manufacturing Flour Quality Control Engineer | Measuring Quality, Reporting, Analysing• Reading blueprints and specifications has standardized production practices, leading to a consistent quality increase of 30% across all product lines.• Monitoring operations to ensure they meet production standards has maintained a 99% compliance rate with industry regulations.• Discussing inspection results with those responsible for products has fostered a culture of continuous improvement, resulting in a 10% year-over-year increase in product quality.• Reporting inspection and test data have provided valuable insights that have led to a 25% reduction in production errors. Show less
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Parand Chocolate Co (Farmand)
May 2012 - Aug 2012Chocolate Deputy Production Manager | Manufacturing, Planning, Leadership• Planning and organizing production schedules has streamlined operations, leading to a 20% increase in manufacturing efficiency.• Determining quality control standards has elevated product quality, resulting in a 25% increase in customer satisfaction ratings.• Overseeing production processes has boosted output, contributing to a 35% rise in production volume.• Organizing the repair and routine maintenance of production equipment has extended machinery life by 50%.

Arteen Chimi
Aug 2012 - Jan 2015Technical Sales Support Engineer | Sales, Consulting, Industrial, B2B• Strengthening relationships with key clients, resulting in a 20% increase in client retention and a 15% improvement in client satisfaction scores.• Enhancing the win rate of tenders by 30% through competitive and innovative proposals, backed by Sales Engineering expertise.• Improving product integration success by 40% by addressing technical queries with Process Engineering knowledge.• Securing favorable contract terms, contributing to a 10% increase in average deal size and a 5% rise in profit margins.• Optimizing sales processes, leading to a 15% reduction in operational costs and a 10% increase in profitability.• Authoring sales literature that highlighted manufacturing excellence, influencing a 35% uptick in brand recognition.• Delivering product education sessions that increased customer understanding of bio-enzymes applications by 50%.• Representing the company at industry events, generating a 20% increase in qualified leads.• Exceeding sales targets by 120%, driven by effective Strategic Planning and Continuous Improvement initiatives. Show less

Negah Tejarat Pars
Jan 2015 - Jun 2015Technical Sales Superviser | Sales, Consulting, B2BLed initiatives to strengthen client relationships, improve tender win rates, and secure favorable contract terms.• Increased client retention by 20% and satisfaction scores by 15%.• Enhanced tender win rate by 30% through innovative proposals.• Secured favorable contract terms, contributing to a 10% increase in deal size and 5% rise in profit margins.

Digikala.com
Jun 2015 - Feb 2024• Developing strategic plans increased customer engagement by 80% and sales by 150% year-over-year. Curating product assortments reduced stock-outs by 30% and improved customer satisfaction scores by 25%.• Analyzing sales metrics enhanced category performance, achieving a 10% increase in inventory turnover and a 15% decrease in carrying costs. Implementing forecasting models improved stock level accuracy by 35%.• Building strong supplier partnerships cut lead times by 20% and improved product quality by 15%. Executing promotional campaigns increased category sales by 40% and customer interaction by 50%.• Conducting competitive analyses informed pricing strategies, gaining a 5% market share. Managing P&L drove a 10% increase in profitability for key categories year-over-year.• Leading a cross-functional team enhanced process efficiency by 25% and cut operational costs by 18%. Initiating continuous improvement efforts boosted sales productivity by 15% and team performance metrics by 30%. Show less • Developing and executing growth strategies led to a 120% increase in category revenue. Aligning business operations with strategic goals and optimizing vendor distribution improved supply chain efficiency by 50%.• Leading the prioritization of assortment planning, onboarding 20+ new vendors, and enhancing Retail-Marketplace integration Co-ordinated to a 30% increase in product variety and a 25% rise in customer satisfaction.• Driving brand engagement initiatives boosted brand loyalty by 40%. Conducting comprehensive performance evaluations and implementing e-commerce strategy consultations enhanced online conversion rates by 35%.• Representing Digikala in advisory capacities, influencing external partners, and implementing scalable innovations led to a 60% increase in category growth.• Managing P&L for key categories achieved a 10% growth in net profit margins. Driving sales strategies and Joint Business Planning (JBP) with suppliers, mentoring key account managers, and curating products at competitive prices resulted in an overall sales uplift of 40%. Show less
Senior Category Manager | E-commerce, Commercial, Retail, Marketplace, Marketing
Apr 2022 - Feb 2024Category Manager | E-commerce, Commercial, Retail, Marketplace, Marketing
Jun 2015 - Apr 2022

Nova Painting & Restoration Inc.
May 2024 - nowExecutive Sales & Marketing Manager | Commercial, Industrial, Strata• Developing and managing distribution channels for efficient product and service reach• Conducting thorough research to understand customer needs and trends• Working closely with product teams, providing market insights• Overseeing advertising, promotions, pricing, and branding• Regularly assessing campaign effectiveness• Monitoring team performance and project progress• Ensuring successful project execution• Executing marketing initiatives effectively• Building strong relationships with stakeholders Show less
Licenses & Certifications

5S
Industrial Research & Training Center of IranJan 2017
Principles and Techniques of Negotiation
IMCAJan 2016
Principles of Marketing
IMCAJan 2016- View certificate

Verified International Academic Qualifications
World Education ServicesJan 2025 
Advanced Excel
Digikala.comJan 2017
Effective targeting
Digikala.comJan 2018
Time Management
ALAST DEVELOPMENTS LIMITEDJan 2019
Haccp ISO 22000
TÜV Rheinland AG
Self-Awareness and the Effective Leader
Digikala.comJan 2018
Personal development workshop
Digikala.comJan 2017
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