Minh Pham

Experience

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  Foreign Language Specialized School

  Sept 2011 - Feb 2012

  Secretary and Contact Agent for the Student Council

  • Familiarized with project planning and responsible for fund management• Always worked in teams of 4 - 20 people• Held big memorial events for the school• Contacted 300 Alumni via different means of social media

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  The Red Journey (National blood-donation campaign, held by VTVCorp, a social enterprise)

  Jun 2013 - Aug 2013

  Board's member, responsible for media and logistics activities

  • Purchased inventory and equipment for the company• Managed phonathon; searched, contacted and successfully received funds from sponsor corporations• Edited websites; planned and executed PR events • Interviewed and recruited members; supervised team-building process• Cooperated with the Ministry of Health, Red Cross and National Institute of Hematology and Blood Transfusion• Achievements: Traveled through 25 cities and provinces, successfully held 33 blood donation days, received 25,000 donation registrations and 16,219 units of blood Show less

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  USDA-APHIS

  Jan 2015 - Feb 2015

  Epidemiological and Economic Modeling Assistant

  • Inspected and validated livestock auction market geolocations and dataset• Researched on farmers’ buying and selling behavior• Constructed, visualized and examined economic models on risk analysis• Contacted with Federal States’ representatives in agriculture and veterinary via mail and phone• Assisted professional researchers and scientist in biology, ecology, medical and health systems

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  Vinamilk

  Jun 2015 - Aug 2015

  Marketing Intern - as an assistant to Brand Manager - Brand Fresh Milk

  - Drafted creative briefs & product concepts under Brand Manager's supervision- Followed TVC shooting - Followed activation - new campaign "The Healthy Gift from Nature"- Joined and observed FGD interviews - Discussed proposals from agency pitching - Wrote PR articles and forum seeding - relaunch packaging

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  Daehan Motors

  Sept 2016 - Feb 2017

  Marketing Executive

  - Operated market research in car industry - Prepared launching events & material production - Determined website structure & interface; managed design, contentAchievement: Established website domain for the whole company

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  CJ CGV Vietnam

  Feb 2017 - Mar 2018

  Film Marketing Assistant - Studio in charge: Warner Bros, Lionsgate

  - Built & executed marketing plans to promote blockbusters nationwide - Directly worked with global film studios and localized materials - Organized activations and premiere events for public press & celebrities- Key projects: Justice League, Wonder Woman, Dunkirk, Tomb Raider, Kong Skull Island...Achievement: Drove Box Office (ticket sales) of each movie to gain 8-10x more than marketing spendingBelow are some movies that were launched under my working time

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  Marico SEA

  Apr 2018 - May 2021

  - Studied category & competitor intelligence to detect white space for opportunities- Organized Innovation Workshops with global research agencies to generate new ideas- Wrote full product concepts & proposed brand positioning- Shortlisted product ideas through several quali & quanti researches- Led New Product Development projects- Launch new brand Botanika for the company=> Achievement:+Completed Innovation Roadmap & NPD pipeline for company in the next 3-5 years+Opened new category for company in Home Care - Hygiene to cope with nCovid-19 Show less 1. Supported masstige brand X-Men For Boss: - Followed communication plan & creative production from start to end - Cooperated with Trade Marketing to reinforce GT channel - Managed brand mall on E-commerce channels - Led annual plan for promotion schemes => Achievement: + Sales growth 20% in Q3 2018 and key category Male Deo Spray became number 1st in Vietnam with 26.9% share + ROI record of 245% on Shopee Nov 2018 + Sales uplift from 99 - 144% during each promotion 2. Successfully launched new brand X-Men Go in June 2019 - Supported in communication, TVC shooting & launch activities - Led social campaign with influencers - Created interactive ads on mobile platform & drove traffic to E-commerce - Developed disruptive POSM for both GT & MT channels=>Achievement: + Gained 24.9 billion in Secondary Sales (137% versus target) & 1.2 pt share in first 4 months. + Got 72k Interactions (10k buzz measured by Buzzmetrics) and 63% Engagement Rate on social media + Reach 1.3 million unique users (2.6 million impressions), with 12% Engagment Rate and 1.22% CTR to buy product on E-commerce Show less

  • Assistant Brand Manager - Brand Development - Male Grooming & Home Care Innovation

    Oct 2019 - May 2021

  • Assistant Brand Manager - Brand Deployment - X-Men For Boss, X-Men Go

    Apr 2018 - Sept 2019
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  Unilever

  May 2021 - now

  • Home Care SEA Innovation Manager

    Jan 2023 - now

  • Assistant Brand Manager

    May 2021 - Dec 2022