Sara Henriques

Sara Henriques

Marketing Intern

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  • Timeline

  • About me

    Dedicated to brand strategy | Specialist in product and customer success | Driving growth with innovative, purpose-driven solutions

  • Education

    • Escola Superior de Educação de Coimbra

      2016 - 2019
      Bachelor's degree
  • Experience

    • District Council of Proença-a-Nova

      Feb 2019 - May 2019
      Marketing Intern

      Place Marketing Strategy - How can the town be developed as a brand? / "Strategy for building a local brand through events and digital marketing."Event organization and participationCreate content for social media to engage with the community and share upcoming events.

    • Thriftify

      Nov 2019 - May 2020
      Erasmus+ Intern

      Inventory Management using the Magento platform - creating categories and subcategories for the online store focusing on fashion items. Assistant at "Thriftify Fashion" project: Photographing clothing items for upload to the online store. Provided price support and online sales strategies.Development of the concept of social entrepreneurship

    • DiscoverCars.com

      Feb 2021 - Nov 2023

      Responsible for managing the communication quality between customers and colleagues using the tool Klausapp - weekly feedback and insights for improvement. Development of initiatives to achieve the target set - measurement of KPI and results Responsible for cooperation with the affiliate's Customer Service department (Check24, Skyscanner and Kayak): - Establish bi-weekly meetings to discuss pending enquiries and find solutions for mutual customers; - Develop strong B2B relationships - Data analysis about recurring issues and reporting to the managementTrainer for new hires: - Provide comprehensive training to new team members, emphasizing effective communication and system understanding. Offer continuous support to build confidence and independence in decision-making. Show less

      • Senior Customer Satisfaction Specialist

        Feb 2023 - Nov 2023
      • Customer Satisfaction Specialist

        Feb 2021 - Feb 2023
    • KRONUS

      Dec 2023 - May 2024
      Product Manager Assistant

      Product Manager Assistant (Gardening Department):Develop and design product labels, ensuring the branding requirements. Coordinate label design efforts with design teams, ensuring alignment with product branding.Research market trends and pricing strategies to recommend competitive retail prices. Stay updated on market trends and consumer preferences related to product labelling, packaging, material use, new product launches, etc.Analysis of competitor's products, pricing strategies, and market positioning. Analyze market and pricing data to provide recommendations for pricing adjustments.Collaboration with the Product Manager to develop pricing strategies based on RRP research.Assist in documenting product specifications, including labelling requirements.Generate reports on label design, pricing, competitor analysis, innovation, product trends, customer pain points, etc.Development of new, user-friendly assembly instructions. Show less

    • Mindful Journeys

      Jun 2024 - Dec 2024
      Content Management Specialist & Brand Strategist Mindful Journeys

      - Brand Strategy + Build and enhance brand awareness - Content Strategy & Planning: Developed monthly content calendars for Facebook and Instagram that were aligned with the brand's mission and audience needs. - Audience Growth Initiatives: Designed strategies that increased engagement and brand awareness through viral hooks and interactive formats like polls, carousels, and reels. - Content Creation: Created high-quality visuals that resonate with the brand tone, promoting emotional connections and awareness of mindfulness. Show less

  • Licenses & Certifications

    • Ação de voluntariado jovem: Atreve-te a requalificar

      Município de Proença-a-Nova
      Aug 2018
    • MasterClass - Public Speaking

      Speak and Lead
      Oct 2018
    • Be Insight- Improve your future

      FEUC - Faculdade de Economia da Universidade de Coimbra
      Mar 2018
    • Workshop de Marketing Pessoal: Eu 3.0!

      Clube MBA FEUC
      May 2018
    • Google Analytics for Beginners

      Google
      Aug 2020
    • Bright Future

      FEUC - Faculdade de Economia da Universidade de Coimbra
    • Introduction to Coding

      SheCodes Workshops
      Sept 2020
      View certificate certificate
    • Design for them - Projeto de Design Social

      Escola Superior de Educação de Coimbra
      Nov 2018
      View certificate certificate
    • Google Actívate - Curso de Productividad Personal en la Era Digital

      Fundación Santa María la Real del Patrimonio Histórico
      Jan 2019
    • Google Atelier Digital- Curso de Marketing Digital

      Google
      Oct 2018