Camila Carrillo

Experience

• 

  Its a Pashion

  Aug 2015 - Aug 2016

  Executive Assistant

  As Executive Assistant I helped the creator of itsapashion.com, a well-known Miami blog, with photography needs, event coordination, and even copy editing for the posts on her blog.

• 

  The Odyssey Online

  Sept 2015 - May 2016

  Contributing Editor

  I edited and created content for the well- known college media source TheOdysseyOnline.com. I made sure that content writers submitted pieces weekly and corrected them for any grammatical or factual errors.

• 

  Hispanic Student Association at UF

  Mar 2017 - Mar 2018

  Head of Design & Brand

  - Part of the Communications Cabinet- Was in charge of branding, graphic design, and language - Oversaw social media accounts

• 

  The Agency at UF

  Mar 2017 - May 2019

  Creative Strategist/ Copywriter

  - The Agency is a real, competitive advertising agency located on campus run by students and three professional advisors. We have real clients such as McDonalds, Tommy Hilfiger, Orange Theory and P&G.- Came up with creative PR and advertising campaigns- Pitch to clients- Attended weekly meetings

• 

  College Magazine

  Apr 2017 - Dec 2017

  Writer

  As a writer for College Magazine I completed an 8 week training course in which I was taught to write in the different formats of articles published on College Magazine's website. I work under an editor and Editor in Chief who review my weekly articles.

• 

  CollegeFashionista

  Jun 2017 - May 2019

  Social Media Intern

  - Wrote a minimum of two articles per month- Embodied the College Fashionista style on social media and advertise application openings and events- Posted at least weekly on Instagram and created a visual representation of my personality and style

• 

  SGP Music & Entertainment at UF

  Aug 2017 - May 2019

  Director of Social Media

  - Created social media calendars- Managed our social media accounts- Come up with engaging and interesting social media campaigns to attract students to our free on-campus concerts. Artists include the All American Rejects, A$AP Ferg, Lil Wayne, Young the Giant, etc.- Kept quiet about confidential performance information.- Stayed in contact with artist managers and agents

• 

  ANN INC (Ann Taylor | LOFT | Lou & Grey)

  Nov 2017 - Jan 2018

  Retail Associate

  - Assisted with handling cash registers, labling inventory, organizing inventory and cleaning up- Assisted an average of 30 customers per day in finding select items and providing recommendations- Provided outstanding customer service

• 

  AssociationForMediaProfessionals

  Dec 2017 - May 2019

  - Created the first-ever mentorship program within the Journalism School- Recruited over 50 members for our first 2 semesters- Created visuals for advertising and marketing- Created the AMP brand. This included creating an aesthetic, choosing a color scheme, etc- Managed over $300 of member dues

  • Vice President/ Co-founder

    Jan 2019 - May 2019

  • Co-Founder / Treasurer

    Dec 2017 - May 2019
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  Hispanic Heritage Month at the University of Florida

  Jan 2018 - Oct 2018

  Music Festival Director

  - Planned the biggest HHM event with a team of 5 assistant directors - Planned event with a $25,000 budget- Contracted a well-known performer for the event- Came up with a marketing plan to advertise the event- Planned the entire music festival including activities, food, performers, tents, garbage cans, signage, electric, sound, venue, permits, etc.

• 

  University of Florida Homecoming and Gator Growl

  Jan 2018 - Nov 2018

  Director of Public Relations

  - Represented the largest student-run Homecoming event in the nation Helped create the theme for Gator Growl and Homecoming 2018- Planned social media campaigns- Managed social media accounts- Managed social media engagement/ crisis management- Came up with unique posts and created ideas for how to advertise Gator Growl (our concert) and Homecoming (alumni events i.e. parade, football game, etc.)- Worked with a team of two assistant directors

• 

  Hispanic Student Association at the Univeristy of Florida

  Mar 2018 - May 2019

  HSA Executive Board- Vice President

  - Worked with an entire cabinet to program over 30 events for the Fall and Spring semesters- Utilized HSA's programming budget (around $25K) responsibly- Planned and managed all of HSA's events- Submitted documentation describing the expenses for each event- Dealt with co-sponsorship opportunities with other on-campus organizations

• 

  Action SG

  Aug 2018 - May 2019

  Director Of Public Relations

  - Was in charge of the University of Florida student government social mediachannels- Created graphics- Created social media strategies- Managed a team of social media directors, photographers, and videographers

• 

  Florida Blue Key

  Jan 2019 - Dec 2019

  - Was tapped into the oldest and most prestigious leadership honor society in the state of Florida- One is tapped into FBK by showing the highest level of dedication and involvement at the University of Florida. It is very competitive, and students work endlessly for years to get tapped into this organization.

  • Florida Blue Key 2018 Fall Member

    Nov 2018 - Dec 2019

  • Tapping Committee Member

    Jan 2019 - May 2019
• 

  THR33FOLD

  Aug 2019 - Apr 2020

  - Expanded client brand awareness by pitching trend-driven content concepts based on company audits, competitor analyses, and target audience research.- Supported clients during the rapid rise of COVID-19 by quickly adjusting tone and shifting brand messaging on pre-approved deliverables across all marketing platforms. - Reported directly to the CEO and collaborated with the social, creative, influencer and account management teams to complete relevant and timely tasks. - Helped executives identify effective marketing and PR strategies for clients such as Michelin, Latitude 45, and Fyfes by conducting extensive market and trend-spotting research.

  • Creative Strategy Contractor

    Dec 2019 - Apr 2020

  • Public Relations Intern

    Aug 2019 - Dec 2019
• 

  RLM Public Relations

  Feb 2020 - Jan 2021

  - Helped manage clients across the CPG, e-commerce, biotech, B2B, and legal industries all while working in a fast-paced agency environment. - Organically grew social following, managed content calendars, pitched social strategies, posted 5-7 times a week across social platforms, community managed and wrote all social copy for all clients.- Analyzed Facebook / Google Ads metrics, competitor analyses, and web analytics to keep strategies in line with exceeding clients’ KPIs. - Tracked client KPIs and relevant data by creating bi-weekly analytics reports, market research decks, competitor analyses, social audits, and recording Facebook Ads metrics.- Created effective promotional assets and other consumer, sales, and marketing materials for all marketing clients.

  • Marketing Account Manager

    Jul 2020 - Jan 2021

  • Marketing Assistant

    Feb 2020 - Jul 2020
• 

  SelectFew

  Jan 2021 - Jun 2022

  Brand Operations Manager

  - Pioneered the development of a comprehensive brand identity for a new start-up from inception to execution, strategically defining brand elements, visual aesthetics, and messaging to establish a compelling and cohesive brand presence in the market.- Authored all internal and external communication materials such as branded email templates, newsletters, company announcements and outreach scripts. - Created social and marketing content to post across social platforms.- Built the operations department by implementing a centralized operations model and working cross-departmentally to set up road maps for designing and applying scalable company-wide internal processes. Show less

• 

  Accenture Song

  Jun 2022 - Mar 2024

  - Managed Jaguar Land Rover's social media accounts (17m+ total followers across platforms), meticulously adhered to modern luxury brand guidelines. - Leveraged data-driven insights and analytics to optimize organic and paid social strategy, ensuring alignment with client KPIs and driving impactful engagement.- Cultivated seamless cross-functional collaboration with the North American client, global marketing team, other global partners, and creative teams to ensure alignment with campaign objectives on a large scale and successfully managed global content.- Worked on seamless integration with the global marketing team, strategically aligned social media initiatives with campaign objectives.- Managed technical collaboration with external agencies, contributing significantly to the brand's technological advancement and enhancing its digital footprint. Show less

  • Social Campaign Delivery Manager

    Sept 2023 - Mar 2024

  • Business Design Senior Analyst

    Jun 2022 - Sept 2023
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  Mindshare

  Mar 2024 - now

  Project Manager

  - Identify operational inefficiencies, transforming them into opportunities to enhance team performance and drive successful project delivery. - Design and implement forward-thinking processes that streamline workflows and foster impactful, cross-departmental improvements.- Lead comprehensive process audits and data-driven business analysis to uncover actionable insights that promote continuous improvement and strategic growth.- Develop and deliver visually engaging, persuasive executive presentations that clearly communicate key findings and initiatives, fostering collaboration and alignment across teams. Show less