Anton Lyssyak

Experience

• 

  FC Tobol

  Jan 2010 - May 2015

  Media Officer

  - Сreating and updating news, photos, videos- Making club accounts on social networks - Conducting of operations to increase the audience in social channels- Creating of science works and texts for seminars - Creation and edition publications for printed matter- Promotion of FC “Tobol” souvenir production- Maintaining statistics of players performances- Collection of information of opponents and new players- Collecting statistics for all club players - Photo of matches and events Show less

• 

  Chempionat.kz

  Mar 2010 - Jan 2012

  Editor In Chief

  • Monitoring of news feed and informational resources• Reading and edit thousands of articles• Making analytical and informational articles

• 

  Kairat Football Club

  Jun 2015 - Jan 2017

  Media Officer

  — Active coordination with local and foreign media— Participation in the development of programs in order to attract new fans to the stadium and also to increase the loyalty of current fans— Organization of the UEFA Europa League and Kazakhstan Premier League matches — Work with officials (guests on the stadium and other club objects)— Creating informational and analytical articles — Coordination press conferences before and after official matches— Working with the official website and social networks— Analysis of dynamics of the club's accounts in social networks— Preparation of running sheets for matches and club events— Analysis and further preparation of the routes for visiting the club's facilities by state and city officials— Participation in creating the first club TV in Kazakhstan - Kairat TV— Making the programs and columns for club TV, working as a broadcaster — Editing the videos in Sony Vegas and Adobe Premiere Pro— Photo reporting, processing photos in Adobe Photoshop — Creation and edition publications for printed matter— Participation in creating image movies and advertising projects— Acting as an announcer in the Russian language at the events and matches— Participation in preparing the marketing reports, analysis of results— Participation in development of annual marketing strategies of the club Show less

• 

  ON TV

  Nov 2015 - Jan 2017

  Sports commentator (announcer)

  — Preparing the information about the teams (style of playing, scheme)— Learning the news about opponents— Searching for Parallels in the history of clubs (history of relationships, the common background of players at the past) — Live commenting matches of Champions League and Europa League in the Russian language— Match Rostov - Bayern with my commentaries was recognized as the best in the season

• 

  UEFA

  Oct 2016 - now

  Russian correspondent in Kazakhstan

  — Communication with Kazakhstan football authorities - PFLK and KFF— Creating the media-plans of publications about the Kazakh football on official site— Writing news and articles about Kazakhstan football— Creating profiles of Kazakh players and coaches— Arranging and taking interviews with football (futsal) players— Researching background information and statistics — Proof-reading and contributing to official UEFA publications

• 

  Professional Football League of Kazakhstan

  Jan 2017 - Jan 2018

  Press service officer

  - Interconnection with press-services of football clubs- Making analytical and informational articles - Arranging and taking interviews - Carrying out the contests to attract new supporters - Conducting of operations to increase the audience in social channels

• 

  PFLK TV

  Jan 2018 - Jan 2019

  Sports commentator

  — Preparing the information about the teams (style of playing, scheme)— Learning the news about opponents— Searching for Parallels in the history of clubs (history of relationships, the common background of players at the past) — Live commenting matches of Kazakhstan Premier League and UEFA Europa League— Work on press conferences before and after official matches of UEFA Europa League

• 

  Football Club Tobol

  Jan 2019 - Feb 2021

  Head Of Marketing and PR

  — Development, coordination and implementation of plans for marketing and advertising activities of the club— Development of a strategy to work with fans and promote the club in social networks in order to attract new fans, plans to increase the attendance of fans of home matches, to work with club veterans — Creating of databases of fans and regular updating— Development of the overall marketing strategy of the club based on the results of marketing research — Monitoring and control of execution of budget items of the Department— Monitoring the financial and economic performance of the Department. — Preparation and creation of presentations of advertising opportunities of the club for proposals to partners— Conducting negotiations on behalf of the club with partners, sponsors, contractors on advertising transactions, ensuring the fulfillment of contractual obligations.— Development of advertising projects, promotion programs, branding.— Preparation of proposals for the formation of corporate identity and corporate design of promotional products— Analysis of the press service and search for weaknesses in the club media— Monitoring of PR-promotion of the brand— Development of commercial projects— Work on the creation of a full-fledged information/show program during matchday— Work on the implementation of online tickets at the stadium Show less

• 

  Sports.ru

  Jan 2021 - Dec 2022

  — Organization, distribution, and control of the work of editorial staff (full-time and freelance);— Participation in planning publications, editing, and writing texts;— Management of SMM-team, control of content release;— Searching for partners and advertisers, proposals for interaction with partners;— Conducting intra-editorial reporting. — Writing informational and analytical texts— Creating ideas for new articles— Editorial work with authors— Increase traffic from social networks— Communication with partners: brainstorming, creating special projects on site and in social networks— Analyzing Kazakhstan Youtube-market — Producing projects on YouTube for Sports.ru Kazakhstan— Conducting own podcasts: about sports marketing and weekly news

  • Editor In Chief Sports.ru Kazakhstan

    Jun 2021 - Dec 2022

  • Senior Editor & digital-producer

    Jan 2021 - Jun 2021
• 

  Basketball club Astana

  Jul 2022 - Feb 2023

  Director of Marketing And Public Relations

  — Organization of the department's work, creation of a structure, and development of job descriptions;— Development of a guideline for the management of social networks;— Launch of the merchandising;— Development of a strategy for working with fans and promoting the club in social networks;— Monitoring and control of the execution of the budget items of the department;— Conducting negotiations on behalf of the club with partners, and sponsors;— Analysis of the work of the press service and search for weaknesses in the club's media;— Work to improve the comfort of fans in the arena/introduction of the gameday program. Show less

• 

  Freedom QJ League

  Mar 2023 - now

  Head of media and marketing