Jhyna Arauco

Experience

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  Orange Bowl Committee

  Oct 2010 - Jan 2011

  Communications Intern

  · Edited 2010 Orange Bowl Media Guide, event brochures, floor plans and event agendas.· Coordinated post-game press conference meetings· Provided marketing team with photography I took from events

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  The Wellness Center

  Aug 2011 - Sept 2014

  Sales & Marketing Planner

  · Recognized for being a top producer in the Miami region for three consecutive months· Increased sales by 72% utilizing social media campaign strategies · Invited to four sales trainings as a guest speaker· Coordinated sales workshops to train new sales team members on sales tools, tracking outcomes and leadership

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  MIC Food

  Sept 2014 - Jul 2015

  Business Developer

  · Opened three new distribution accounts where MIC products were not previously present· Expanded large chain restaurants ordering to include other MIC product lines which increased revenue by 4%. · Communicated consumer expectations and trends to the marketing team to improve marketing effectiveness. · Coordinated local and regional food shows to promote MIC brand awareness

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  I2 Consulting Inc.

  Jul 2015 - Mar 2016

  Account Manager

  · Increased client pool by 40% by adding six new accounts with over 120 open positions. · Pioneered internship program focused on recruitment full-life cycle and business development. · Managed over 15 key accounts in different phases of recruitment. · Established new marketing & promotional material that improved customer engagement

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  CareerSource South Florida

  Mar 2016 - Feb 2020

  Business Services Manager

  · Increased business community engagement by 42% through workshop presentation and providing personalized workforce solutions to employers by industry· Surpassed state requirement of 35% employer survey responses by 10% by providing our team with Salesforce training, outcomes tracking and team calls. · Assisted Miami Dade County contractors with hiring requirements by providing individual support of how the program works, leading to about 80% of employers using program incentives and an increase of 40% hiring of individuals from the program. · As head of the Training Grant Review Committee, I coordinated the review of fifteen workforce training applications ranging in five to over fifty thousand dollars· Provided workforce insights to leaders and members of Greater Miami Chamber of Commerce, Beacon Council, The Miami Foundation based on the ability to cultivate strong working relationships with C-Level leaders. · Negotiated sponsorship agreements and executed the coordination for each sponsorship to strategically place CareerSource South Florida as the leader in workforce solutions for Miami Dade County· Oversaw business targets of twelve workforce centers to ensure monthly quotas were being met in accordance to provider service agreement Show less

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  Fruit and Spice Park -Miami-Dade County Parks, Recreation and Open Spaces

  Feb 2020 - Mar 2024

  Business Specialist

  · Increased Facebook followers by 44% and Instagram followers by 152%. · Designed creative graphics used on marketing campaigns, social media, email blasts to educate, inform, and motivate audience to increase guest attendance and participation.· Marketing efforts I coordinated helped increase admission to the park by 68.8% and membership sales by 470.5%. · Managed marketing timelines and task completion for all signature events, workshops, and festivals. Tasks included flyer graphic creation, event posting in all social mediums, FB Boost coordination, press release, Salesforce email blast, banners, posters, complimentary tickets and event communication and postings on all community partner calendars and networks which increased special event attendance by 147%. · Increased the number of our yearly events and specialty tours by 83%.· Represented the interest of the park with partners, and local community resulting in partnerships that help promote the park events.· Trained and mentored management team on task management, report analyzing and anticipating needs which increased efficiencies and directly affected revenue growth.· Marketing efforts resulted in increased guided tour participation by 48.7%. Educational classes and field trip bookings grew by 800% and participation in those bookings grew by 15,800%. · Analyzed data to create business narratives, business action plans, operation reports and scorecards to Division Office· Prepared budget analysis and fee schedule recommendations based on market research with the goal of aligning us more to competitors· Responsible for park website management using WordPress and edited HTML code. Edited the pages to assist the user experience resulting in 73% increase in unique pageviews. · Responsible for email marketing. · Analysis of which marketing streams are showing the most traction using insights, google analytics and surveys. Show less

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  SOUTH DADE CHAMBER OF COMMERCE INC

  Nov 2023 - now

  Board Member

  Proud to be a Board Member for South Dade Chamber of Commerce and support my local community through public service and on behalf of Fruit and Spice Park. I believe in the power of collaboration, open communication, and shared dedication. It is these principles that will guide my actions as a board member. I am excited about the opportunities and challenges that lie ahead, and I look forward to working together to make a meaningful difference.

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  Miami-Dade County

  Feb 2024 - now

  PROS Fruit and Spice Park Manager