Peter Gerritsen

Peter Gerritsen

Online Product Manager

Followers of Peter Gerritsen4000 followers
location of Peter GerritsenZwolle, Overijssel, Netherlands

Connect with Peter Gerritsen to Send Message

Connect

Connect with Peter Gerritsen to Send Message

Connect
  • Timeline

  • About me

    Founder - Premium Positioning - Making precise positioning easy and accessible for everyone.

  • Education

    • Rijksuniversiteit Groningen

      2009 - 2013
      Bachelor of Science (BSc) Business Administration

      Graduated in Business Administration, with specialization courses in Marketing and Strategic Innovation Managment

    • Rijksuniversiteit Groningen

      2013 - 2015
      Master of Science (MSc) Strategic Innovation Management 7.8

      Graduated in Business Administration, with a specialization in Strategic Innovation Management

    • Rijksuniversiteit Groningen

      2013 - 2015
      Master of Science (MSc) Marketing Intelligence (cum laude)

      Graduated in Marketing, with a specialization in Marketing Intelligence Thesis: To Personalize, or not to Personalize? The Role of Personalization and Stated Preferences in E-mail Advertisements

  • Experience

    • Snurky.nl

      Sept 2009 - Sept 2014
      Online Product Manager

      In my role as Online product manager I was responsible for managing, monitoring and optimizing all products of Snurky.nl. In this role I loved searching for smarter ways to import products based on product feeds from several suppliers.

    • Wehkamp

      Sept 2014 - Feb 2015
      Internship Marketing Intelligence

      Graduation internship: conducted a research concerning the role of personalization and stated preferences in e-mail advertisements.

    • Wehkamp

      Jun 2015 - Oct 2019

      The Digital Category Performance team strives to enable data driven decision making and to drive actions in all categories and teams of the Buying & Sales department within wehkamp. The team has a shared passion for data, dashboarding and data driven decision making.Connecting business performance with insights from a financial, website, assortment, customer and market perspective helps us to understand what drives our business and what actions to take in order to improve performance. Through a very close collaboration with the category teams, and their specific category knowledge, we strive to align our actions with our business strategy and search for data driven, smart, and innovative ways to optimize and improve them. Combining forces exploits a natural synergy between these teams.In my role I love to contribute to the growth and development of the team on the one hand, and on the other hand working with all teams together to contribute to the digital transformation of our B&S department. I am very proud to work at wehkamp, together with very talented people to learn from and challenge each other to get the most out of our business. Show less

      • Lead Digital Category Performance

        Jan 2018 - Oct 2019
      • Marketing Analyst, Marketing Channels Analyst

        Nov 2015 - Jan 2018
      • Search Advertising Specialist

        Jun 2015 - Nov 2015
    • Premium Positioning

      Oct 2019 - now
      Founder, managing director

      We are Premium Positioning, a B2B GEO positioning GNSS network provider. Our promise: Precise positioning for everyone.We offer a high-quality RTK network with European coverage for a reasonable price. Our offer will make precise positioning services accessible for everyone and stimulate innovative applications in all industries that benefit from precise positioning. Founded through a shared passion for technological improvements that drive scalability, efficiency and productivity. Premium Positioning works in all industries that need precise positioning. From surveying to construction, from mapping to GIS, from machine control to asset data collection. You can even find us in unmanned aerial vehicles and autonomous driving solutions. Interested to work together? Happy to start a conversation. Show less

  • Licenses & Certifications

    • Google Advertising Professional

      Google
    • Google Analytics Professional

      Google