Saurav Yadav

Experience

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  Spardha, IIT (BHU) Varanasi

  Sept 2017 - Nov 2017

  Event Co-ordinator

  - Managed various college teams and referees on-field and ensured proper communications regarding the event fixtures.- Organised Intra Fresher Marathon and Run for Cancer Marathon to enhance the fitness awareness among students.- Prepared RoadMap for the organisation of Run for Unity '17.

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  Minovation

  Apr 2018 - Sept 2018

  Marketing Executive

  Fund Collection from various local sponsors and their advertisement.Successfully courted sponsorship from NCL and Epiroc.

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  Indian Institute of Technology (Banaras Hindu University), Varanasi

  Jul 2018 - Jun 2020

  - Initiated grievances cell in the hostel for instant action over the reported issue.- Ensured proper functioning of LAN and WiFi routers in hostel and updation of the hostel web portal. Led the Athletics team in Inter IIT Sports Meet '18, Udgosh '18 and secured the Runners-up trophy at Sportech '18, IIT DELHI.- Successfully conducted Spardha '18, Marathon and other athletics events throughout the year and was able to raise the participation of UG and PG freshers, especially girls through Girls weekend.

  • Hostel Secretary, Morvi Hostel

    Aug 2019 - Jun 2020

  • VICE CAPTAIN

    Jul 2018 - Jul 2019
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  Reliance Power Limited

  May 2019 - Jul 2019

  Summer Intern

  Worked as an intern in the Reliance Power Limited Operations team.- Optimization of the fleet movement and assignment allocation problems to reduce the operating cost and increase the efficiency with using FMS system.- Studied, compiled and analyzed the health monitoring data of the machinery’s and equipment’s and drawn out the trends and results based on it, suggested points of improvements.

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  BukuWarung

  Dec 2020 - Feb 2021

  Business Analyst

  1. Worked with Data and growth team on re-engagement and retargeting campaign analysis.2. Analysed the key metrics CAC, NTU, CPTU, retention to measure the health and success of initiatives.3. Figured out best-performing business categories in accordance with growth metrics by extracting an analysing data through queries on BigQuery.

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  Limeroad

  Feb 2021 - Nov 2021

  Business & Growth Analyst

  1. Building Demand Dashboard for Business, Growth and Marketing Team. 2. Designed Category Browse Asset funnel with user journey metric cuts and Tableau view for Business and new initiatives team to make campaign strategies and analyse business performance metrics along with GMV.3. Prepared user cohorts with different activities segments & analyze A/B tests for Whatsapp, Sms, Email, Notification channel and New User Page offers.4. Tracking and analyzing of campaign performance & cohort engagement across the funnel for eg. install to purchase, past purchasers etc.5. Designed Campaigns on basis of User purchasing behaviour and consumer lifecycle across channels6. Working on New Credit initiatives and performance tracking of Paid Marketing channels.Tools Used - Redshift, Tableau, MIS Show less

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  Purplle.com

  Nov 2021 - Jul 2022

  Product - Personalization & Strategy

  1. Working on performance tracking of CRM Campaigns & designing of customer segments based on user journey, happy points for personalized targeting & inhouse development of consumer engagement platform with the Technology team.2. Revamping of Email structure & design for best post-order experience.3. Working with StoreFront Product, Marketing Technologies & CRM stakeholders to keep Adoc tasks on the fast track.

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  Coal India Limited

  Jul 2022 - now

  Executive Officer