Kitty Clarry

Experience

• 

  FCB Inferno

  Jun 2016 - Jun 2016

  Work Experience

  I worked on the BMW account, in branding, marketing, and advertising, focused on the BMW i3 / i8 hybrid range - including an assessment of BMW vs Tesla. Specifically, we prepared the BMW marketing campaign for the Goodwood Festival of Speed.

• 

  At Your Service Event Staffing

  Sept 2016 - Sept 2018

  Food Server

  I have done many hospitality roles, starting in 2016 at the Crazy Bear Oxford, followed by Luscombes Golden Ball in Henley in 2017, then on to AYS which developed my skills as a waitress doing jobs across the country, from Blenheim Palace to a Porsche events.

• 

  The Communications Store

  Jul 2018 - Jul 2018

  Work Experience

  The Communications Store is a strategic brand-building and communications partner for world class brands, where I worked specifically on the Charlotte Tilbury and John Frieda accounts launching PR content and events.

• 

  Sky

  Sept 2018 - Sept 2018

  Work Experience

  I worked with multiple teams at Sky, including Branding, Marketing, Digital, and Creative. In particular I spent time with Sky Sports creating adverts that aligned with Sky’s brand values; such as the Autumn Internationals rugby campaign.

• 

  Skillcapital

  Oct 2018 - Nov 2018

  Work Experience

  Skill Capital is a leading executive search firm, specialising in private equity clients, where I was in the fast-moving consumer goods team. I worked as a researcher to produce detailed long lists of potential candidates, which would then be reviewed in client meetings. The objective was to assess opportunities and risks in the selection of senior executives for a particular role.

• 

  Coutts

  Jul 2019 - Jul 2019

  Summer Internship

  I worked for the marketing team on the re-branding campaign, with the objective to attract younger clients by enhancing their digital content. I also worked with the sustainability team to help to achieve B Corporation status for Coutts & Co.

• 

  Floral Street

  Dec 2021 - Dec 2021

  Work Experience

  Floral Street is an industry-first sustainable perfume brand. I worked as a researcher to assess key market trends in sustainability and to create a review of key players (e.g. B Corporation firms). I helped to re-align their branding strategy, to communicate their sustainable initiatives more effectively.

• 

  Sky

  Sept 2022 - now

  Leading first-time strategic initiatives to improve customer touch points using strategic marketing decisions & above the line campaign deliverySuccessfully managed & owned multiple commercial partnerships in the affiliate sector Owning end-to-end trading & commercial planning for NOW broadband – including quarterly forecasting & Director level insights Management of relationship with sponsorship rightsholders and use of marketing platforms to deliver partnership briefs and KPIs – e.g GolfNow start of seasonPrimarily customer & product marketing focusing on streamlining churn mitigation schemes using 1-1 comms Supporting campaign planning & project management for delivery of Sky Sports + Introduced and presented brand health & attention testing to Sky Sports to increase the value of women’s sports audience Challenging and accelerating women’s sport as BAU through multiple partnerships including Women in Football, Women’s Sport Collective, Sky Media & Sky Sports EditionsCourses undertaken in Influence & Persuasion, Conscious Leadership & Presentation Owned relationships with numerous attention-testing partners – gaining buy-in from senior stakeholders both internally & externally to prove how attention drives business outcomes Responsible for elevating search engine optimisation & proving share of search impact on market share I started my career at Sky in the affiliates team in Broadband, working across both Sky & NOW products.

  • Marketing Executive, Sky Sports

    Nov 2024 - now

  • Affiliates Marketing Manager

    May 2024 - Dec 2024

  • Business Strategy Graduate in Sky Sports Marketing

    Feb 2024 - May 2024

  • Business Strategy Graduate in Women's Sports at Sky Sports

    Aug 2023 - Feb 2024

  • Business Strategy Graduate in Marketing Strategy & Effectiveness

    Mar 2023 - Aug 2023

  • Business Strategy Graduate in Affiliates & Strategic Projects

    Sept 2022 - Feb 2023