Rishil Gandhi

Experience

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  IMS Learning Resources Pvt. Ltd.

  Feb 2021 - Mar 2021

  Sales And Marketing Intern

  • Worked as a part of the Core team for sales and branding.• Management, organization, and promotion of events.• Contribution to content and idea generation

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  Siddhisuri Chemicals

  Jun 2021 - Jul 2021

  Internship Trainee

  • Learnt about the manufacturing process of dye.• Getting to know about industrial standards of various processes.• Being able to relate to information obtained in university with the actual industrial application; such as various processes, and working of process equipment,among othersDetermining and maintaining process parameters

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  UMA DYE CHEM - India

  Jan 2022 - Apr 2022

  Internship Trainee

  • Learning about the manufacturing process of Orthotoludine and Quinizarine• Determining and maintaining process parameters.• Supervised the Quality Assurance Team by determining COD in wastewater, Product Purity utilizing UV Spectrophotometer, Moisture in dye products, Thin Layer Chromatography, and % insoluble in the product to enhance product quality

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  Merkle Sokrati

  Jun 2022 - Aug 2023

  Business Analyst

  • Analyzed and managed lead generation campaigns, resulting in a 30% increase in lead flow within a quarter.• Initiated the use of Performance Max campaigns for targeting the audience, achieving a 40% reduction in cost per lead (CPL).• Developed data-driven strategies, including A/B testing and audience segmentation, which improved conversion rates by 25%, leading to a 15% increase in overall sales within 6 months.• Managed $130k in ad spend for over 1,000 car dealers across West, South, and Southeast India, leveraging hyper local marketing strategies. Show less

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  CRE Matrix

  Sept 2023 - Jul 2024

  Performance marketeer

  • Built digital marketing strategies from the ground up, contributing to the startup's rapid expansion and market presence.• Automated Excel sheet to track and analyze over 50 key performance indicators (KPIs), improving reporting efficiency for the scrum and enabling faster decision-making in lead generation, performance max, and search campaigns.• Collaborated with cross-functional teams to implement data analytics strategies, improving digital marketing campaign efficiency by 18% and reducing cost per acquisition (CPA) by 10%.• Optimized audience segmentation and keyword strategies, increasing click-through rates (CTR) by 20%. Show less

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  Starbucks

  Sept 2024 - Nov 2024

  Barista
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  The University of Texas at Dallas

  Dec 2024 - now

  Student Technology Assistant