Karina Oleskevich

Experience

• 

  McDonald's Corporation

  Jan 2010 - Jan 2012

  Crew Trainer

  - Formally introduced new employees to the organization and trained them on required skills, techniques and equipment use as well as producing regular progress reports. - Handled complaints and objections from customers in a professional, and timely manner.- Supervised groups of up to 5 employees with regards to order times and quality to ensure that the organizational standards were maintained or exceeded.

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  Yogurty's Froyo

  May 2012 - Aug 2012

  Key Holder

  - Managed inventory, including but not restricted to placing orders, signing for received orders, and controlled inventory quantities. - Ensured that a wide variety of yogurt and toppings were kept stocked and available to customers at all times. - Accurately counted and controlled cash flow from registers, managed deposits into the safe, and filed end-of-day reports.

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  Lone Star Texas Grill

  May 2014 - Aug 2015

  Bartender/ Server/ Hostess/ Expediter

  - Consistently utilized a comprehensive knowledge of drink mechanics, inventory on hand and drink pricing to provide customers outstanding beverages - Skilled in mixing, garnishing and serving drinks in keeping with bar specifications- Increased customer satisfaction and retention by providing quick, efficient, and reliable service, as well as providing personable assistance to create a positive and welcoming atmosphere- Increased my flexibility to cover a variety of positions with cross-training and advancement Show less

• 

  Rugby Canada

  Jan 2015 - Aug 2015

  Public Relations Intern

  - Assisted with the development and strategy of social media initiatives on a variety of platforms including Facebook, Twitter and Instagram - Regularly worked to promote various events, and member relations tactics, through multimedia news outlets, and online platforms, using various digital communication tools- Monitored both news media and social media content on a regular basis

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  XSite Group Inc.

  Nov 2015 - Apr 2016

  Client Relations & Marketing Coordinator

  - Organized and managed marketing and advertising partnerships to increase customer visibility in a digital context,- Managed and produced marketing and branding materials,- Managed and developed website content and graphics,- Developed, produced and managed the digital help resource for existing clients to increase client literacy with the software,- Consistently provided assistance to existing and prospective clients with regards to software usage and training.

• 

  United Conservationists

  Jan 2016 - Jan 2017

  Digital Communications Analyst

  - Developed the overall digital communications strategy for the United Conservationists and Fin Free organizations,- Managed the content and posting on Facebook, Twitter and Instagram accounts while tracking metrics for hits and audience interaction,- Produced content for news feeds on the Fin Free and United Conservationists websites and produced weekly eblasts,- Maintained the creative direction of all campaign strategies.

• 

  Titus/one

  Sept 2016 - now

  - Developed and executed innovative digital marketing strategies that exceeded targets and drove business growth in B2B and B2C markets- Spearheaded the launch of new service offerings, including programmatic advertising, social media advertising, and influencer marketing driving revenue diversification- Cultivated and maintained relationships with key clients, serving as the primary point of contact for strategic planning, campaign execution, and performance analysis, resulting in a high client retention rate- Implemented data-driven approaches to optimize digital advertising campaigns, leveraging analytics tools to improve ROI and conversion rates - Training and supporting team members and contractors in marketing, sales and creative teams, ensuring project objectives and deadlines are met Show less - Managing multiple brand strategies with clients in industries such as not-for-profit, cannabis, food and beverage, lifestyle publications, and more- Designing, writing, and editing communication plans to build brand awareness and to reach other targets aligned with client business goals- Training and supporting team members and contractors in marketing, sales, and creative teams, ensuring project objectives and deadlines are met- Developing, presenting implementing analytics, and reporting using tools - Managing digital communities and audience engagement guidelines Show less - Managing multiple client accounts with projects ranging from social strategy to website development and digital advertising (including not-for-profit, cannabis, food & beverage, lifestyle publications clients etc.)- Operations manager for marketing, creative and development teams, ensuring project deliverables and deadlines are met- Responsible for the budgeting of all projects from the initial proposal through to client invoicing- Training and supporting all team members and contractors Show less

  • Marketing Director

    Mar 2023 - now

  • Senior Marketing Strategist

    Jul 2022 - Mar 2023

  • Director of Social Media

    Jan 2020 - Jul 2022

  • Senior Account Manager

    Jan 2018 - Jan 2020

  • Account Manager

    Jan 2017 - Jan 2018

  • Social Media Coordinator

    Sept 2016 - Jan 2017