Greg Barrett

Experience

• 

  UPS

  Oct 2000 - Jan 2010

  Operations Manager

  In my ten years at UPS, seven in Operations Management, I was responsible for a number of duties, which included making sure that the all departments are meeting quality standards, implemented programs that improved worker confidence and ability and ensured that safety regulations were followed. I also assisted in the hiring process by helping select the best candidates to be hired. On top of that I supervised the activities of staff in mail receiving, processing, sorting and shipping operations in a timely, cost effective manner. I trained signed on-site staff and followed-up to ensure work was accurate and completed. And also planned and recommended appropriate staff levels consistent with workload demands. Assured that operational supplies are on-hand and available at all times. From that experience I learned skills in Logistics, Operations Management, Supply Chain Solutions, and how to work in a fast paced environment. Show less

• 

  The Vigilante Music Group

  Aug 2006 - Jan 2009

  Founder

  My duties while managing Vigilante Music Group included, but where not limited to:- Public Relations- Press Releases- Media Relations- Stage Management- Advertising Management- Booking Agent for 10 Artists- Negotiated Bar Splits / Deposits- Created Business Plan & Proposals- Managed Promotional Team of 15 People- Trained individuals on face-to-face Promotional Strategy- Created Marketing Materials such as Posters, Fliers, News and Radio Ads- Maintained and Monitored Social Media Accounts- Cultivated Social Media Marketing Campaigns - E-Mail Marketing- Media BuyingThese are the skills that taught me the fundamentals of marketing and business process. I am the person I am today because of my work in the entertainment industry, and I wouldn't trade that experience for the world. Show less

• 

  BFG Agency

  Oct 2008 - Dec 2010

  Field Marketing Agent

  While working for BFG Communications my job consisted of:- Negotiating and executing all national / local brand building marketing programs and initiatives in nightlife venues- Trained all new employees in the direct consumer engagement process- Assigned quantitative and qualitative marketing goals and brand building measures- Participated in relationship marketing with effective “1 on1” consumer engagements through a thorough understanding of Consumer Marketing Brand Strategies- Organized and scheduled tasks, developed and maintained quarterly goals and a consistent plan of action. - Utilized Social Networks to promote each new marketing program and event promoting products for our clients as well as the event planning/coordinating Show less

• 

  Axzm

  Dec 2010 - Apr 2016

  Digital Marketing Manager

  As AXZM’s first employee, my job was to help define and implement company’s internal SEO process as well as train new employees and manage all digital marketing accounts. Job Duties:- Technical Website Audits- Created and executed SEO campaigns- Created and executed integrated search and social campaigns- Managing and monitoring pay-per-click (ppc) advertising campaigns ($25,000+ monthly budgets)- Project Management- Link Acquisition- Managed social and content marketing team- Set up and managed marketing automation and email marketing campaigns- Google Penalty Recovery- Conversion Optimization- SEO Training Show less

• 

  Oak Cliff Lively Fest

  Oct 2013 - now

  Partner

  The Oak Cliff Lively Fest is an annual festival that can be described as a family-friendly event centered on bridging together people of various ages and ethnic backgrounds to celebrate the arts, live music and diversity of the people of Dallas, TX. The festival over the years has come to be known as the largest root/ reggae festival in the DFW area. As a partner for the Oak Cliff Lively Fest, my duties were to ensure the profitability of the entire festival while also managing the marketing, advertising and promotional aspects of the festival. Show less

• 

  F.A.M. Fest (Food + Art & Music)

  Feb 2015 - now

  Co-Founder

  Since 2015, F.A.M Fest's goal has been to bring together notable musicians, contemporary artists, food trucks, nonprofit organizations and local culinary rockstars to create a block party atmosphere full of live entertainment. This event has brought together Grammy Award-Winning artists such as Jah Born and World Famous Tony Williams as well as nominated artists such as Leon Bridges. This festival is currently held at Shipping and Receiving in Fort Worth, Texas. As a partner of F.A.M. Fest, my duties were to ensure the profitability of the entire festival while also managing the marketing, advertising and promotional aspects of the festival as well as booking and talent buying. Show less

• 

  Consultant / Self-Employed

  Apr 2016 - now

  Digital Marketing Consultant

  As an independent digital marketing consultant I focus on helping organizations reach their goals through tactful digital strategies focused on lead generation through organic search and pay-per-click advertising.

• 

  Mouser Electronics

  Sept 2017 - now

  • Senior SEO

    Jul 2023 - now

  • SEO Specialist

    Sept 2017 - now