Daniel Goga

Experience

• 

  Danone

  May 2006 - now

  Driving commercial excellence across Central and Eastern Europe by aligning sales strategies, tools, and capabilities. Supporting local teams with actionable insights and scalable best practices to boost performance and efficiency. Led national-level Route-to-Market (RTM) and Business Intelligence (BI) projects to improve commercial performance across multiple departments. Delivered scalable tools and insights that enhanced sales execution, supported decision-making, and aligned cross-functional teams around shared KPIs. Acted as a key enabler of data-driven transformation in the commercial organization. Managed and developed high-performing sales teams in both traditional and modern trade. Delivered consistent growth through strong leadership, strategic planning, and operational discipline. Managed sales operations in Dobrogea area, coached field teams, and ensured execution excellence in-store. Strengthened customer relationships and delivered on key KPIs. Negotiated annual commercial agreements and built joint business plans with top retail partners. Delivered volume and profit targets while improving shelf presence, assortment, and promotional visibility. Developed and executed regional sales strategies. Led a team of merchandisers and secured local agreements that boosted shelf share and visibility. Achieved consistent double-digit sales growth year over year. Executed marketing and merchandising plans in proximity and modern trade. Identified growth opportunities and improved Danone’s in-store presence and client base.

  • Sales Excellence Lead CEE

    Apr 2025 - now

  • Sales Effectiveness Manager

    Oct 2023 - Apr 2025

  • Regional Sales Manager

    Jan 2020 - Nov 2023

  • Senior Area Sales Manager

    Jan 2017 - Jan 2020

  • Key Account Manager

    Jul 2013 - Dec 2016

  • Field Account Manager

    Jun 2010 - Jun 2013

  • Sales Representative

    May 2006 - May 2010