
Ellen Walden-Kyd
Communications Assistant

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About me
Senior Engagement Adviser, Te Herenga Waka—Victoria University of Wellington
Education

Massey University
2010 - 2013Bachelor of Communications Public Relations and Media Studies
Experience

U Leisure
Dec 2014 - Mar 2015Communications AssistantThis role was voluntary work experience one to two times a week. This work mainly involved covering community and regional sporting events. Key responsibilities: - Media monitoring.- Social media management.- Communication planning for community events.- Media releases. - Collaborating with event management team.

Tourism New Zealand
Apr 2015 - Jul 2017PR & Events Co-OrdinatorThe role at Tourism New Zealand involved working across the PR and Major Events teams to provide support and coordination on a number of projects. Key responsibilities: - Coordinating itineraries for media visits as part of the International Media Programme.- Hosting media familiarisation trips.- Coordinating internal and external briefings and events.- Managed external hosts.- Provided administration support to the GM of PR and Major Events and wider team.

Tourism Industry Aotearoa
Jul 2017 - Apr 2021The focus of the role at TIA is to deliver travel-trade event, TRENZ. TRENZ is the most significant international business-to-business travel and trade event in New Zealand, with over 1500 delegates attending across four days.Key responsibilities: - Managing exhibitor registrations and providing ongoing support for booth arrangements, transfers and changes, new exhibitors, appointment scheduling, and technical challenges.- Managing the relationship with all key suppliers – AV, venue, exhibition, theming, security, catering and health and safety.- Coordinating RFP process for new supplier agreements.- Managing all health and safety requirements including supplier coordination, risk and crisis management plans.- Building the floorplan.- Managing print and digital signage at the event. - Marketing and communication including developing the annual event branding, email marketing, content creation and social media.- Budget management and invoicing.- TIA’s health, safety and well-being staff representative. Completed mental health first response training in June 2020. - Supporting wider team with planning and onsite delivery of TIA’s other events (Tourism Summit Aotearoa and New Zealand Tourism Awards). Key successes- Winner of TIA Values Award in November 2019.- TRENZ named as finalist for Best Business Event in the New Zealand Event Awards 2018.- Delivered TRENZ for the first time in Dunedin in 2018.- Consistently high delegate success ratings for TRENZ 2018/19.- Consistently delivered on individual and overall event KPIs including financial and delegate feedback. - Worked on a robust crisis management plan for the cancellation of TRENZ 2020. Show less
TRENZ Manager
Oct 2020 - Apr 2021Events & Marketing Specialist
Jul 2017 - Oct 2020

Oranga Tamariki—Ministry for Children
Apr 2021 - Jul 2022Engagement Advisor Events, Office of the Chief ExecutiveThis role involved the organisation of internal events such as pōwhiri and formal welcomes, report launches and webinars. This role was also responsible for project management of the Prime Minister's Oranga Tamariki Awards. This involved the end to end management of the awards programme, involving promotion, nominations, selection, recognition and sponsorship management.

Victoria University of Wellington
Jul 2022 - nowSenior Engagement and Alumni Adviser – CommunicationsAt the core of this role is engaging and communicating with a network of over 130,000 alumni, based in New Zealand and around the globe.Key responsibilities:- Communications: writing alumni profiles and news stories, curating monthly alumni e-newsletter and public lecture e-newsletter, writing citations- Stakeholder briefings- Project managing VUW's Distinguished Alumni Awards- Event management - Honorary Doctorate co-ordination
Licenses & Certifications

Mental Health First Responder
CoLiberateJun 2020
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