Gina Risch

Experience

• 

  Karmaloop

  Jun 2012 - Aug 2012

  Social Media Intern and Assistant Copywriter

  • Wrote copy for tweets, scheduling tweets on Tweetdeck and posting on Instagram, Tumblr and Pinterest• Worked on compiling media lists for fashion and music contacts on Microsoft Excel and Google Docs• Maintained relationship by becoming a Karmaloop Rep on campus at Ohio University

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  Ohio University ImPRessions

  Aug 2012 - May 2013

  Account Associate College Green Magazine

  • Wrote and received grants for environmental film screening with over 70 attendees• Improved social media strategy with Twitter and Facebook content• Organized campus-wide events, including a Reader Appreciation Party, a dinner for about 50 devoted College Green readers• Awarded the "Rising Star" award as a freshman from Account Executives

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  Ohio University ImPRessions

  Aug 2013 - May 2014

  Account Associate Kismet Clothing Store

  • Worked closely with store owner and manager to design and implement outreach strategies• Planned and coordinated seasonal in-store shopping events including our fall shopping event, “Fall for Kismet,” with over 50 guests• Updated the Tumblr blog weekly with articles that received more than 80 views

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  All Terrain

  May 2014 - Aug 2014

  Product Specialist

  •Promoted the Chevrolet and Cadillac brand to increase awareness to targeted consumers in the Cleveland market• Educated consumers on the current lineup of vehicles and provided in depth information about products or services that generated up to 300+leads per event• Sold approximately 100 vehicles through the promotion of Test Drive Incentives, totaling over $1 million in sales

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  Amplified Communication

  Sept 2014 - May 2015

  Vice President

  • Responsible for execution of Facebook, Twitter and Instagram social media marketing strategy across all accounts• Oversaw growth of Facebook fans from 0 to 200, Twitter followers from 0 to 400 and Instagram followers from 0 to 300• Developed and maintained a daily social media dashboard for fan engagement metrics for every post and tweet• Collaborated with Ohio Against the World and live tweeted for the second annual #OHIOConnect networking mixer with more than 50 guests• Executed a #WhoyOUKnow Instagram and Facebook campaign where students explained the importance of a huge network base and whyyou should attend #OHIOConnect Show less

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  Latina Media Ventures

  Jun 2016 - Aug 2016

  Social Media Intern

  • Developed and executed a total of five Facebook LIVE videos for Latina Magazine’s branded content department• Created and scheduled daily Facebook and Twitter posts in order to engage fans and followers with the goal of driving traffic to Latina.com• Developed and scheduled daily Instagram posts that would reach over 3,000 likes for @Latina’s Instagram account• Researched best social practices for Facebook LIVE, Facebook Instant Articles and Facebook’s new algorithm for publishers• Executed live social media posts at various beauty, fashion and entertainment events to enhance brand presence Show less

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  Zulily

  Sept 2016 - Aug 2017

  Production Copywriter & Editor
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  Oswald Companies

  Aug 2017 - now

  • Digital Communications Manager

    Aug 2020 - now

  • Digital Marketing Specialist

    Aug 2017 - Jul 2020