Nicci Turville

Experience

• 

  Avon Insurance

  Sept 2006 - Dec 2008

  Direct Marketing Specialist

  Managed numerous white labelled direct mailings for various clients.

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  NFU Mutual

  Jan 2009 - Jan 2013

  Agents & Regions Marketing Co-ordinator

  Supported over 320 branches with developing their local marketing activity to increase sales and customer base.

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  NFU Mutual

  Jan 2014 - Jun 2017

  In this role I developed integrated B2B and B2C marketing campaigns in Commercial, Life and High Net Worth product areas. I acted as a marketing consultant for the branch network, advising on their local marketing activity and helping them to create their own tailored marketing campaigns. I also managed the delivery of the budget email on the of the Chancellors Autumn Statement which produced a CTR of 4% and open rate of 21%, the most successful e-shot at that time. In this role I also:• Delivered a pensions reform campaign that resulted in substantial investment and lead generation.Created Cyber Security insurance marketing material and presentation to assist the agency network in understanding this area.• Created a number of Life marketing campaigns, delivering an increase in ROI by 25%.• Project managed a maturing bonds pilot campaign, which resulted in over 60% of maturing bond funds being retained from 150 customers, totalling over £5m.• Worked with the Compliance and Digital Teams to create common understanding and improve my team’s Compliance pass rate from 60% to 78%, achieving significant efficiencies. Show less I volunteered to undertake a 12-month secondment in order to better understand customer insight and increase my skills and knowledge. I project managed 15 research projects spanning the complete product range. I created an online community from pitch process to implementation. The community made a cost saving of £21K in the first 5 months and more than halved lead-times for results. One research project I managed led to results being included in a board paper, which later led to the implementation of NFU Mutual’s first CSR strategy. Show less

  • Marketing Communications

    Jan 2015 - Jun 2017

  • Customer Insight Co ordinator

    Jan 2014 - Dec 2014
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  The Shakespeare Birthplace Trust

  Jun 2017 - Jul 2020

  Marketing Executive

  In this role I am responsible for the Trust’s national media campaign, which achieved 22.8m impacts in 2019. I design and implement all aspects of the Trust’s marketing activities, across all channels, including both bought and earned media. For example, with print media I have reduced the number of suppliers from 5 to 1, which has delivered a significant saving of 78% in distribution costs and reduced administrative overheads. In this role I have also:• Managed the Trust’s top two annual events, Shakespeare Week and the Poetry Festival.• Developed a new email contact strategy that has increased engagement and revenue.• Researched, sourced a solution and implemented a new archive and online repository system that has saved costs on hardware and ensured compliance with GDPR by tracking usage.• Created and implemented a new marketing request system to allow more efficient prioritisation of marketing tasks and improve performance.• Managed and mentored university interns.• Skilled in using Hootsuite, Sprout Social, CRM, CMS, Survey Monkey, Mail Chimp, content creation. Basic knowledge of Adobe photoshop and Google Analytics. Show less

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  Quanta Dialysis Technologies

  Jul 2020 - Aug 2021

  Sales and Marketing Assistant

  I manage the company CRM (HubSpot) by training new users, conducting regular audits and using it to create email campaigns for customer engagement. I create and manage marketing materials through the quality and regulatory process, listening to the Sales Team’s needs. Creating Sales templates to reduce the number of documents being put through approval. In this role I have also:• Compiled content from CEO and CFO for quarterly investor newsletter. Created copy, email template, webpages and sent to created mailing lists. I have monitored and reported email performance. I have transformed the newsletter format from PDF to web-based in order to gather reader stats, created better engagement and tailored content for future issues.• Managed press release roll outs on company website, emails and company intranet to specific deadline.• Assisted with roll out of new company branding internally and externally.• Assisted with new company website, creating pages and new content.• Written award submissions in order to obtain recognition for company achievements.• Create online surveys to gather vital data from dialysis patients to use on social media to support an awareness campaign for better patient choice.• Worked with design, social media and policy agencies on various campaigns.• Regularly write and post social media content across company channels and monitor engagement.• Use In-Design to make small amends to company user manuals and documents. Show less

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  Luddridge.

  Sept 2021 - now

  Executive Assistant

  *Assist the Director with day-to-day running of the business.*Research, implement new project management system and manage as BAU for all development projects.*Create and implement marketing plans to budget.*Manage day-to-day orders on Xero and closely monitor budget for each project.*Manage consultant relationships to gain expert advice, arrange site visits and obtain detailed reports.*Use software to search and assess possible new development opportunities.*Work with creative agency to develop new branding and company website. Show less