Luiz Eifler

Experience

• 

  Ministério Público do Estado do Paraná

  Jan 2013 - Dec 2014

  Estagiário
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  Fábrica de Comunicação

  Mar 2014 - Jun 2015

  Assessor de Relações Públicas

  Assessor de Relações Públicas com enfoque em produção de eventos e campanhas corporativas

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  SPVS - Sociedade de Pesquisa em Vida Selvagem e Educação Ambiental

  Aug 2015 - Jun 2016

  Public Relations Communications Intern

  SPVS is an NGO focused on biodiversity protection. With three forest reserves in Paraná, SPVS has been counting on corporate partnerships and investments to recover biodiversity throughout the last 35 years. And my role at SPVS was to support the institutional communications, especially in corporate partnerships.Main activities:- Search for companies to start partnerships- Support in internal communications assets: write emails and work on some minor design assets creation- Events production supportHighlights:- Red-tailed amazon project: this was the project I was directly involved. Producing communication assets (like folders) and searching for partnerships.- SPVS 30 years event production Show less

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  Aldeia.cc

  Jun 2016 - Apr 2018

  I moved to the Product team after more than one year at Aldeia. The three main pillars of the Product team were: Events, Courses and Coworking. My focus was on Events Production, but I also directly worked on Courses.Main activities:- Event production: from developing the strategy to organizing the event- Events staff members training- Communication pre and post-event with all attendees- Relationship with professors of the courses: defining schedule and realizing paymentsHighlights:- Perfumathon Curitiba 2017: Aldeia created a Hackathon for O Boticário, one of the biggest Cosmetics companies in Brazil. This was the first one and was located in Curitiba. I worked on the production side.- Perfumathon Recife 2018: After 6 months, O Boticário asked Aldeia to organize another event, but in Recife, a city in Brazilian Northeast. I was the Project Leader: strategy, production and logistics. Show less My journey at Aldeia started in the Community Manager role. Aldeia, among other things, is a coworking space. But we always considered Aldeia much more than that. Our value proposition was that we were more than a place or a desk to work. We were an innovation hub where people could create a network and benefit from it. The coworkers were a Community and my goal was to incentivize their network creation.Main activities: - Internal events production- Quarterly surveys conduction to measure coworkers' satisfaction and define strategy- Onboarding of new coworkers to feel part of the Community- Weekly updates and communication with coworkers via emailHighlight:- Destravadora beer: we created a beer for Makers. The slogan is "The only beer that doesn't let you drunk, but let you maker". With the help of the Community, we conceptualized the beer and involved them in the beer process creation. Show less

  • Product Analyst

    Aug 2017 - Apr 2018

  • Community Manager

    Jun 2016 - Aug 2017
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  Pipefy

  Apr 2018 - now

  As an AI Specialist, I focus on the new AI features being launched by Pipefy. My primary goal is to ensure that Pipefy's customers experience and benefit from the positive impacts of these new features.Main Activities:- Ensure the sales teams understand and communicate the value and benefits of Pipefy's AI solutions.- Gather feedback from customers and sales teams, and share insights with the product and marketing teams.- Develop strategies to enhance the efficiency of the sales funnel for AI products. Show less Main activities:- Content creation for blog posts, guides and landing pages- Personas research based on historical data, customers interviews and market researches- Positioning & Messaging creation: translate product features into benefits for the audience- Competitors analysis and benchmark- Data analysis to make decisions: every decision in the department is based on data- A/B tests: hypotheses creation, experiments launch and results collection- Wordpress updates: landing pages launch, pages edition and minor design updates- Video marketing co-creation with the Design teamHighlights:- Vertical pages copy- Blog posts and Employee Journey Guide Show less I started my journey at Pipefy as a Young Gun, a trainee program. In the first year, I was a Sales Development Representative (SDR). Dealing with leads from all over the world (Latin America, Africa, Asia and East Europe), two of the main challenges were: time zones and communication skills. Talking to people from different cultures, accents and in three languages (English, Portuguese and Spanish) was challengingMain activities:- Lead qualification based on leads' pains and objectives using the platform- Follow-up with sales cadences and emails- Hypotheses creation and processes improvement tests- Weekly training sessions with other departments of the company Show less

  • Product Marketing Manager Specialist

    Jan 2025 - now

  • AI Specialist

    Aug 2024 - Jan 2025

  • Senior Account Growth Manager

    Sept 2022 - Sept 2024

  • Marketing Communications Analyst

    Mar 2020 - Sept 2022

  • Product Marketing Analyst

    Mar 2019 - Mar 2020

  • Young Guns - Sales Deveplopment Representative

    Apr 2018 - Feb 2019