Tom Snikkers

Experience

• 

  Calvin College

  Aug 2009 - May 2013

  Field-house Manager

  Prepared the facilities for athletic events.

• 

  Nagel Construction

  Jun 2010 - Aug 2010

  Top Man

  Worked with a construction crew that replaced water and sewage pipe lines in the Grand Rapids area.

• 

  Ottawa County Parks

  May 2011 - Aug 2011

  Parks Assistant

  Worked with the Parks Manager to maintain the quality of the park by mowing, trimming and spreading bark among other duties throughout the parks.

• 

  MHSAA Officials Association

  Jun 2012 - Jul 2014

  Basketball Official

  Officiated both boys and girls high school basketball tournaments throughout the summer.

• 

  KidsRockSummerCamp

  Jun 2013 - Aug 2013

  Sports Director

  Responsible for planning and organizing daily sports activities for campers each week and co-managing 60+ children ages 6-12.

• 

  Aris Leeuwarden

  Aug 2013 - May 2014

  Professional Basketball Player

  Participated in the top Dutch basketball league and was awarded membership to the All Rookie Dutch Team, lead children’s basketball clinics to teach fundamental skills, and maintained positive relationships with sponsors and fans through club events

• 

  Grand Rapids Christian High School

  Oct 2014 - Mar 2015

  Freshmen Head Basketball Coach

  Handled managerial duties of the freshmen boys basketball team including teaching players the proper technique to upgrade their performance as well as communicated schedules with players, parents, and other coaches

• 

  AAA

  Oct 2014 - Jul 2015

  Insurance Agent

  -Facilitated sales of insurance products and services for AAA-Solicited new prospects and provided exceptional support to existing clients-Consulted with clients to understand their insurance needs, budget, and financial goals -Answered inquiries from policyholders and educated clients on available options-Scheduled appointments with prospective clients to ascertain financial resources and insurance needs-Completed application requirements and submitted them to underwriters for approval Show less

• 

  NCSA College Recruiting

  Aug 2015 - Aug 2024

  -Achieved a 20% increase in sales leads within the first 3 months via creative design & execution of targeted email campaigns-Led a cross-functional team in creating a comprehensive marketing calendar to enhance customer outreach and support, resulting in improved NPS scores and response rates-Orchestrated the integration of social media platforms with HubSpot, leveraging digital channels to significantly enhance brand visibility and increase online impressions by over 300%. lead generation Show less -Led a team of 5 to optimize product utilization and deployed targeted marketing campaigns, achieving a 3% increase in active users YOY and reducing churn by 5%. -Orchestrated the design and execution of a marketing calendar in collaboration with cross-functional teams, improving customer onboarding by 10% while maintaining a database of 60K+ college coaches and 30K+ programs-Regularly presenting complex data insights to executives and sales leaders, facilitate informed decision making and selling strategies -Managed social media strategy, growing customer following from scratch to over 3.3K followers Show less -Cultivated meaningful relationships with users, boosting product engagement and experience by addressing their specific needs, leading a 5% surge in product utilization-Engineered & executed innovative customer engagement strategies, such as FAQs and communication templates, resulting in a 20% enhancement in team efficiency and customer satisfaction. -Spearheaded collaborations across sales, marketing, and business teams to refine processes, achieving a 10% increase in customer satisfaction and operational efficiency. Show less -Coordinated sales calls for NCSA College Recruiting memberships by executing 50+ phone calls and 3+ hours of talk time per day to potential customers -Scheduled appointments with senior sales to further evaluate needs-Participated in sales team meetings and conducted client follow-ups-Gained expertise in the recruitment process for 30+ sports and leveraged technology such as CRM and other applicable software to manage customer lists-Learned and developed various sales techniques and customer service skills Show less

  • Sr. Sales and Marketing Operations Manager

    Apr 2024 - Aug 2024

  • Head of Coach Relations

    Apr 2021 - Apr 2024

  • College Coach Relations Manager

    Sept 2016 - Apr 2021

  • Recruiting Scout

    Aug 2015 - Aug 2016
• 

  Small Business Benefits of Michigan

  Feb 2025 - now

  Healthcare Advisor