Aditya Sharma

Experience

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  Info Edge India Ltd

  Feb 2011 - Jan 2017

  Area Sales Manager

  Dynamic Sales and Marketing Leader with expertise in digital marketing, market dynamics, and consumer behavior. Recognized for leadership in sales, business development, and client servicing. My approach optimizes campaign design on platforms like 99acres, ensuring resonance, engagement, and conversions.Professional Highlights:Consumer Behavior and Funneling Expertise:Leverage a profound understanding of consumer behavior to tailor campaigns, applying consumer psychology for impactful campaigns on 99acres. Utilize advanced funneling strategies to guide clients through the journey, aligning with 99acres products for maximum impact, visibility, and conversions.Sales & Business Development Leadership:Motivate teams to exceed revenue targets through effective weekly meetings.Provide leadership contributing to continuous improvement and innovative initiatives.Training & Development:Oversee comprehensive team training, ensuring target achievement.Build constructive relationships with promoters, builders, real estate agents, and media agencies.Client Servicing and Relationship Management:Play a crucial role in maintaining robust client relationships.Leverage market principles and consumer behavior for effective campaigns, especially on 99acres.MIS and Data Management:Effectively manage MIS and data for streamlined operations.Initiate area development, mapping opportunities via online property-based solutions.Sales Forecasting and Program Development:Ensure accurate sales forecasting for efficient planning.Develop and control sales and service programs aligned with company goals.Soft Skills:Demonstrate strong leadership qualities and effective communication.Emphasize customer-centric strategies, collaboration, and creative problem-solving.Combining digital marketing expertise with market dynamics and consumer behavior understanding, ensuring strategic alignment for optimal results on platforms like 99acres. Show less

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  Realty Mystics JPR

  Sept 2019 - Jun 2022

  Head Of Digital Marketing

  About Me:Experienced Digital Marketing Professional specializing in devising effective web-marketing strategies to elevate brands, generate leads, and boost profits in competitive markets. As the Head of Marketing at Realty Mystics, a leading digital marketing agency based in Jaipur, I played a pivotal role in driving successful campaigns and achieving tangible results.Core Competencies:Digital MarketingSearch Engine MarketingSocial Media Paid Campaign ManagementGoogle Ads (Search, Display, Discovery, Adds on Apps, YouTube)Facebook and Instagram AdvertisingEmail MarketingCampaign AnalyticsContent Strategy and DesignInternet Brand MarketingTeam ManagementProfessional Highlights:Developed web-marketing strategies that propelled brands to prominence, generating substantial leads and increasing profits.Conducted in-depth keyword research and competitor analysis to enhance online visibility and rankings.Ensured the success of Pay Per Click (PPC) lead generation, delivering robust profits and return on investment.Formulated marketing strategies for Facebook Paid Marketing Campaigns, Google Ads Optimization, and other social media platforms, significantly improving brand visibility and online positioning.Managed the development and optimization of landing pages Show less

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  Nfinity Financials

  Jun 2022 - now

  Head of Marketing

  As Nfinity Financials' Head of Marketing, my focus is on crafting seamless customer journeys for Australians. Through expertise in customer journey mapping, content strategy, data analysis, and CRM architecture, I drive marketing funnels that nurture leads and build lasting client relationships.Customer Journey Mapping & Targeting:Meticulously mapping the home buying process to create targeted campaigns for each stage.Resulting in measurable outcomes and engagement opportunities.Content & Email Nurturing Series:Collaborating on content tailored to different stages of the customer journey.Delivering blog posts, infographics, e-books, webinars, and personalized email nurture sequences.CRM Architect & Implementation:Leading CRM implementation, customizing Zoho CRM for streamlined lead management.Integrating with Marketing Automation to ensure a unified and personalized customer experience.Reporting & Data Analysis:Using advanced analytics to track KPIs and optimize marketing efforts.Providing daily reports to keep stakeholders informed of campaign performance.Building & Leading a High-Performing Team:Fostering a collaborative and growth-oriented environment.Offering ongoing coaching, mentorship, and active involvement in recruiting and onboarding.Training & Development:Committed to continuous learning, conducting internal training sessions on various marketing topics.Encouraging team members to attend industry events for the latest trends.Proven Track Record:Designing high-converting marketing funnels.Developing data-driven email nurturing campaigns.Successfully architecting Nfinity Financials' CRM for streamlined lead management.Organizing impactful webinars and fostering online community engagement.I bring valuable experience and skills to support any organization dedicated to enhancing the homeownership journey. Show less

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  Proowrx Knowledge Centre

  Dec 2022 - now

  Head of Marketing

  Passionate marketer with a proven track record of generating leads & driving conversions for Proowrx. I leverage expertise in customer journey mapping, content strategy, funnel optimization, retargeting, & CRM implementation to empower Australian mortgage professionals with access to Proowrx's innovative outsourcing solutions.My data-driven approach focuses on:Deep Audience Understanding: I conduct market research & competitor analysis to understand the challenges & needs of different mortgage professional segments. I then develop buyer personas to tailor content, messaging, and outreach strategies for each segment.Multi-Platform Strategy: I utilize a diverse mix of platforms, with LinkedIn as the cornerstone, to reach established and aspiring professionals. This includes targeted advertising, organic content creation, and active engagement in relevant groups.Content Tailored to Audience Needs: I collaborate with the marketing team to develop informative and engaging content that resonates with specific audience interests and challenges. This includes formats like blog posts, infographics, videos, and downloadable resources showcasing Proowrx's expertise.Data-Driven Optimization & Retargeting: I implement robust reporting systems to track KPIs and analyze data to identify areas for improvement. I then optimize content, refine targeting strategies, and utilize retargeting campaigns to maximize engagement and conversions.By combining my leadership skills, deep marketing expertise, and data-driven approach, I have consistently delivered impactful results for Proowrx. I am confident in my ability to develop effective audience-centric strategies and leverage technology to create a unified marketing ecosystem, making me a valuable asset to any organization. Show less