Mariana Neves

Experience

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  Adidas Group

  Sept 2015 - May 2016

  Public Relations and Social Media Trainee

  - Support the PR team by coordinating PR activities: showroom, press requests, events and product seeding. - Manage relationship with key Brand Ambassadors (Pro Athletes - in Futbol, Atletism, Basketball field, etc., Models, Singers, Actors, Bloggers, Influencers, Youtubers)- Support PR and Brand Space plan & activities (on & off line).- Maintain the local warehouse (Showroom) & catalogue. - Support the PR team on Brand presentations (internally and externally). - Monitor daily Press Review newsletter through our supplier (digital agency) + prepare PR reports for Global / WE / Management/ Sales Force. - Other communication activities such as events & communication production with agencies.- Writing press releases and product mailings Show less

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  OLAmobile

  May 2016 - Mar 2018

  Managing a wide portfolio of Networks cooperating with Mobidea in order to maximize both-ends profitability, ensure maximum possible satisfaction, and assist in: - Responsible for developing and managing effective relationships with a portfolio of 25-40 global publishers (networks) that are important to our business due to either their geographical, strategic or revenue importance.- Coach and manage the relationship with mobile affiliates, providing them with advice and tips to help them grow;- Launch of new mobile campaigns and monitoring their performance;- Creating analytical performance reports and presenting them to the affiliate with solutions to increase their revenues.- Define and implement measurement strategies that align with partner’s objectives.- Manage relationships with other companies in the sector;- Research and recommend new partner-related opportunities.- Create customized performance analytical reports that generate added value to the partner, producing meaningful marketing strategies.- Ensure the partner’s compliance with the Company’s internal procedures;- Conduct optimization consultancy, with the aim of improve efficiency in the partner’s online marketing strategies and increase ROI.- Produce Affiliate Marketing-themed articles/tutorials and participate in assigned online communities and social networks in order to reinforce Mobidea's authority in the business and attract new partners. Show less

  • Networks Business Analyst & Developer @ Mobidea (OLA Mobile Group)

    Oct 2016 - Mar 2018

  • Spanish Market Mobile Support Representative

    May 2016 - Sept 2016
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  Hawkers Group

  Apr 2018 - Jul 2018

  Paid Social Media

  Responsible for building, executing and optimising the company social media strategy (focus on performance).- Analyse and optimize campaigns based on performance (daily, weekly and monthly level).- Create Ads with messaging, content and landing pages.- Identify new opportunities to apply (new targets, segments, markets to develop).- Testing and optimisation of results for social performance (based on ROI).- Collaborate with design to produce and identify best performing creatives for campaigns.- Be responsible for social media platforms such as Facebook, Instagram, Twitter...- Responsible for managing other media acquisition platforms such as Criteo Show less

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  AMC Networks

  Aug 2018 - Jan 2022

  Marketing assistant

  Assist in the implementation of the marketing strategy of 6 channels in the Portuguese territory - Odisseia, AMC, Canal História, Blaze, Crime + Investigation and SundanceTV and one OTT service (Acorn TV).- Assist the group manager in the implementation of the marketing plan as well as its supervision and execution - Management and implementation of digital and offline campaigns (OOH, print, billboards, TV)- Coordination between the international team, the different local teams, agencies and suppliers.- Control of marketing annual budget, billing and payments.- Supervision, creation and upload of contents for social media, blog, websites, newsletters and paid media- Supervision of CRM activities (clubs, contests, newsletters)- Implementation of TV cross promotions and barter agreements- Community management: answer to the needs and requests of the media and users in RRSS (Facebook, Instagram, Twitter, Youtube)- Internal reporting (campaign reports, social media and web analytics) - Assist in the organization of promotional events - traditional or digital and attend them to facilitate their success (TV Shows/series premieres, Comic Con Portugal) Show less

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  Zooplus

  Feb 2022 - now

  Leader of the cat category for Spain & Portugal to successfully deliver topline growth (Net Sales), bottom line (CM1), and ensure that shelves are sales optimized.- Define a holistic annual category strategy across key commercial dimensions to steer the CAT category, including a local campaigns and promo planning.- Work with respective Country/Cluster Head to tie category strategy into the broader country / cluster plan for the year (incl. BU process, LE Forecasting, Own Brands strategy and Promo Planning).- Collaborate with key central teams / departments (e.g., VM, Marketing, Pricing, CRM) to influence strategies and actions through local markets.- Deep understanding of category dynamics (Customers, Market, Competitors...), identifying growth opportunities and blockers.- Continuously analyze main business KPIs across Sales/Category/Customer/Product dimensions and plan correcting actions.- Adjustments of local prices on brand/product level from a defined global pricing strategy.- Create the full-year promo plan accounting for category dynamics and relevancy, and align local actions with central promotions team (complementary to global central campaign calendar) and Country / Cluster Head.- Actively monitor campaign / promo performance and track budget spend vs. local plan.- Contribute to the business strategy and requirements of the Product team, for product sorting in PLP / Search / Up-selling and Cross-selling results, in coordination with the rest of Category Managers.- Special focus on growth and Own Brands visibility.- Collaboration with Graphics and Shop Operations teams- Provide inputs for a continuous QA process to Shop Operations and signs-off anyadjustment in the category content. Show less - Manual and automated newsletters planning, product selection, mailing creation, target group definingPromoting special areas (loyalty tools, calendar, customer surveys) through direct marketing activities, including effectiveness analysis- Analysis of mailing KPIs and ongoing mailing optimization, A/B testing- Ongoing optimization of automated newsletter campaigns (for zooplus PT) including feedback to central team regarding concept- Execution of new automated newsletter campaigns based on KPIs- Applying customer segmentation for targeted activities- Push notification setup and analysis- Collaboration with graphic team & campaign/shop operations team - Development of new elements / e-mailing concept with Content team (eg videos, content, images, promotion mechanism)- Monitoring best practice & introducing new ideas from other companies- Alignment with other local DM-Managers / best practice sharing across countries- Updating central mailing plan Show less

  • Category Manager - Cat Spain & Portugal

    Oct 2024 - now

  • Direct Marketing Manager Portugal

    Feb 2022 - Sept 2024