Amethyst Stewart

Experience

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  Central Michigan University

  Aug 2016 - Jun 2020

  Curating social media posts for the Office of Student Success. This includes twitter and Instagram, analyzing student engagement, and developing graphics for office use. As an Academic Orientation Mentor, I welcome new students and their families to the CMU family. Mentors guide students through the process of selecting courses, finding involvements, and becoming acclimated to Central's campus. Mentors of family and guests guide them through questions about finances, campus life, and safety. Curated Family and Supporter programming for the 2019-2020 orientation season. Supervised and trained 15 student mentors.Developed supporter-specific "crash course" of achieving success at CMU. Collaborated with faculty and administrators establish a new standard for family and supporter education.

  • Social Media Coordinator

    Aug 2019 - Jun 2020

  • Academic Orientation Mentor

    Jan 2016 - Jun 2020

  • Front Counter Operations

    Oct 2017 - Nov 2019

  • Family Orientation Program Assistant

    Dec 2018 - Jun 2019

  • Front Desk Associate

    Aug 2016 - May 2017
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  Amani Johnson for Southfield School Board

  Jun 2020 - Feb 2021

  Campaign Manager

  Managing the event registration process in Mobilize America.Manage organic and paid social media strategy, including budget estimates, campaign optimization, and metrics reportingApproval of social media and print graphics created by interns and senior staff members. Collaboration with our Communications Director on writing language for and submitting endorsement questionnaires. Assisting the Candidate and Campaign Manager with planning and executing special events.Recruiting volunteers via various methods including virtual phone banks, connecting with community groups, social media, and other creative avenues.Other duties as assigned by the Candidate. Show less

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  The Guerrilla Politic

  Feb 2021 - May 2022

  Digital + Social Media Strategist

  Collaborated with account management, field strategy, and creative teams to design and execute integrated social media campaigns, aligning with client goals and delivering measurable results.Developed and executed multi-platform communication strategies tailored to client objectives, driving audience engagement and campaign success.Created detailed constituent and buyer personas for clients, leveraging insights to craft targeted messaging and align strategies with audience challenges, needs, and desires.Created campaign toolkits and branded materials, ensuring consistency across platforms and client teams. Show less

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  Turnkey Merchandise Programs, L.L.C.

  Dec 2021 - Feb 2022

  Digital Marketing Strategist

  Planned and executed multi-channel digital campaigns (web, SEO/SEM, email, social media, and display advertising) for Kellogg's, Just Born, and Case IH merchandise, driving brand visibility and customer engagement.Analyzed and reported campaign performance, delivering actionable insights on ROI and KPIs to optimize future strategies and improve effectiveness.Identified trends and opportunities to enhance digital marketing strategies, resulting in measurable improvements in campaign performance and user engagement.Partnered with cross-functional teams to design and refine landing pages, improving user experience and conversion rates.Collaborated with external agencies and vendor partners to align on strategy, ensure high-quality execution, and maintain brand consistency. Show less

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  Member Driven Technologies

  Feb 2022 - now

  Senior Marketing and Communications Specialist

  Direct digital marketing strategies, including content for the company website, emails, blogs, client portal, and social media, from concept to completionShowcase client success stories through case studies, including “Embracing Project Management Solutions for Long-Term Results”, highlighting the impact of MDT’s consulting solutions and contributing to a 20% increase in lead generation.Collaborate with the Product team to align partner marketing efforts, crafting differentiated messaging and go-to-market strategies that highlight partnerships, boost product visibility, and drive referrals.Develop core marketing and sales messaging for new products and solutions, including Project Management, MDT’s AI Bootcamp, and the MDT Compass App, aligning strategies with audience needs and business goals.Manage the development and execution of promotional marketing strategies for events, awards, products, services, and content in alignment with departmental and company goalsGuide the development of KPIs, synthesize campaign performance data, and provide insights for campaigns, reporting findings to the VP of Marketing and Communications for executive reviewDevelop thought leadership content in collaboration with internal SMEs, producing blogs such as “Bridging Project Management Gaps”, “Mastering Project Management”, and “A New Era of Cybersecurity for Credit Unions”, addressing key industry challenges, reinforcing MDT’s expertise, and strengthening client trust.Collaborate with Product, Consulting Solutions, and Client Relationship Management teams to define Ideal Customer Profiles (ICPs) and develop personas, ensuring targeted messaging and strategic market positioning.Create data-driven marketing briefs, communicating value proposition and promotional assets including copy and creative for web, email, social, and printLeverage performance-based insights to drive marketing plan improvements across channels, creative, copy, etc. Show less