Reshu Shukla

Experience

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  Edelweiss Broking Ltd.

  Jan 2012 - Apr 2013

  HNI-relationship executive

  • Responsible for meeting sales targets, consistently achieving and surpassing Key Performance Indicators. • Business development for HNI clients• Cross Selling• Managing Relationships• Analyzing Wallet Share and Penetrating for Maximum Wallet Share• Making efforts across developing healthy working environment in the organization; also ensured optimum & effective utilization of resources and time.• Develop and implement new business plans thereby managing revenue for achieving growth in business. • Promoting the highest standards of customer satisfaction by providing personalized advisory services to the HNI clients.• Exploring and analyzing different segments for building retail business and also retaining the existing clients. Show less

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  Bajaj Finserv

  Apr 2013 - Jul 2014

  Sales Manager
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  Religare Finvest Limited (SME Loans)

  Mar 2015 - Jul 2018

  Sales Manager - SME
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  Kappsoft Systems Pvt Ltd

  Dec 2020 - May 2022

  Digital Marketing & Sales Manager

  • Everything related to Digital marketing, looking after all tasks since inception to it reaching its logical conclusion. Generation of task as per client requirements, handling clients, delegation of task to team, supervising workflow, generate ideas for best output, guiding team to get desired results, ensuring completion of work within time frame, getting approval from client and at last producing results. • Point of contact for clients to address any digital management queries or concerns/matters• Build strong, long-term client relationships and maintain frequent contact. • Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns • Oversee the development of e-marketing content and exploration of sales channels• Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website• Work jointly with internal team to drive campaign strategy & development• Determining client needs by conducting in-person or electronic meetings to outline their digital goals.• Incharge of facts and factors of all sales and marketing process and make sure they give up to the mark performance as we expected out of it.• Plan and execute all digital marketing, including SEO/SEM, marketing, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Identify trends and insights.• Brainstorm new and creative growth strategies• Ensure team follows proper procedure• Maintain proper workflow • Build, plan and implement the overall digital marketing strategy• Lead, supervise and motivate members of the digital marketing team • Supporting & Coordinating marketing initiatives.• Investigate and determine clients wants and needs• Recommend, design and implement digital projects to increase their ROI Show less

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  1Trooper

  May 2022 - Feb 2024

  Marketing Manager

  • Directly managed all digital marketing efforts and effectively increased quality lead conversions from all sources, including organic search, paid search, and social media marketing.• Spearheading the marketing team and devising content strategies across various digital platforms to drive organic traffic and generate inbound leads.• Utilizing the LinkedIn Sales Navigator tool and other research tools for market research and competitive analysis.• Managing account-based marketing for strategic accounts and designing client-centric marketing programs for key accounts in various regions.• Devising strategies to drive traffic and deliver ROI; managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.• Led a lean team of digital & social media marketers and expanded the portfolio of digital marketing stack while chasing performance, ROI, and efficiency.• Designing & setting up automated reports and measurement tools to allow result tracking at scale.• Planning & executing viral marketing campaigns across a range of social media platforms.• Optimizing the conversion funnel for specific traffic sources, campaigns, user segments, and so on.• Applying hands-on artificial intelligence techniques in digital marketing, leveraging advanced AI models to optimize campaign targeting, personalize customer interactions, and enhance overall marketing ROI. Show less

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  IIM SKILLS

  Aug 2022 - Dec 2022

  Guest Blogger