
Dave Harris
National Sales Development Manager/Regional Sales Manager

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About me
Award winning Business Manager that takes companies to the next level in their sales processes.
Education

FUHS
1978 - 1982Activities and Societies: FFA, Auto Shop and ROTC for Professional Chef/restaurant business

Fullerton College
1979 - 1982Trade Courses AccountingStudied Accounting and Graphic Design
Experience
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ARLON ADHESIVES AND FILMS (owned by Flexcon)
Jan 1988 - Jan 1998National Sales Development Manager/Regional Sales ManagerHired in an entry level position as a Customer Service Representative. Within 2 weeks moved to Customer Service Specialist, acting as a liaison between customers and technical departments. Quickly advanced to an outside sales position covering a large territory in Texas. Subsequently earned a promotion to management with responsibility for leading regional sales and national sales training.Sold Arlon’s price-conscious brand of pressure sensitive products for the sign, screen print and digital markets to distributors across 8 states. Developed a highly successful sales program, educating distributors and outside sales reps on Arlon’s products.- Increased revenue from $330K to $3.5M- Expanded territory from 5 states to 8- Grew distribution 300%+- Won 6 Regional Sales Manager of the Year Awards and company’s 1st President’s Club Award Show less

Street Art Supply
Jan 1998 - Jan 2000Vice PresidentRecruited to manage and grow this privately held sign distributor with locations in Dallas and Houston. Initiated distribution of multiple brands from the same facility, contributing to the transformation of the industry. Created key partner relationships, restructured go-to-market strategies and maximized product availability.- Captured #1 market share- Dramatically increased annual sales volume- Won exclusive agreements with major vendors including 3M, Avery, Arlon and Oracal- Consolidated locations to cut costs, optimize efficiency and improve fulfillment- Spearheaded transition from low-profit will-call operation to high-production retail profit center Show less

AMERIBAN INC. (now Fellers Inc.)
Jan 2000 - Jan 2002Vice President, Business DevelopmentRetained by Ameriban’s President to forge alliances with big name manufacturers in post-acquisition environment. Repositioned company and replaced private label strategy with multiple name brands, updating sales tactics and training regional marketing managers and inside/outside account executives in support of new business model.Championed M&A integration, streamlined operations and solidified customer and vendor relationships. Collaborated with the C-suite on new corporate name, identity and branding strategy, fueling regional and national expansion as well as brand awareness. Drove product development, diversification and acquisition efforts to open untapped segments and establish a foothold in new markets. Led the effort to improve customer service as well as product positioning, pricing and promotions.- Initiated transition from private label to premium brands, reversing 5% sales downturn- Successfully negotiated agreements to represent top 2 manufacturers (3M and Avery Dennison) despite intense competition- Turned around 2 struggling territories for Avery Dennison, eventually taking on responsibility for 27 total territories Show less

Avery Dennison Graphics Division
Jan 2002 - Apr 2007Sales Manager, Western Region, Global Graphics and Reflectives DivisionRecruited by $6B+ Fortune 500 manufacturer and distributor to lead western regional sales. Spearheaded transition from manufacturers rep to direct sales force business model. Established startup division, spearheading consolidation of 2 newly acquired brands. Developed integrated brand strategy, incorporating high-quality, low-cost offerings into existing premium product portfolio to provide customers with a full suite of solutions. Designed supporting sales and marketing plans, building brand awareness and customer acceptance while positioning startup as industry frontrunner.Personally molded top-performing, customer-focused sales team, recruiting, training, managing and mentoring in-house sales professionals. Addressed market challenges, overcame influx of global competitors and renewed at-risk relationships; educated customers and end users to build demand in the market while simultaneously developing a strong distribution network.Key leader or participant on 15+ 100-day Horizon Growth projects (corporate-mandated projects staffed with personnel from diverse disciplines (production, management, finance, sales, etc) charged with creating plans to achieve aggressive growth objectives).- Generated 40%+ growth to $15M revenue - Earned 24 sales awards, including the Highest Achiever Award- More than doubled distribution from 39 to 98 locations- Seized business from top competitor, securing agreements with 3 leading west coast distributors - Won Vendor of the Year Award from company’s largest account Show less

RTape Corporation
Apr 2007 - Mar 2009Sales Director, North America West and Latin AmericaRecruited by company President to revitalize revenue across the western US, western Canada and Latin America for this $60M+ specialty manufacturer in the sign, screen printing and digital printing industry.Held full P&L responsibility for $25M in annual sales. Directed, recruited, trained and coached sales reps, instilling customer service focus across the sales organization. Managed relationships with 327 global distributors.Reshaped sales, go-to-market and customer care strategies to reverse slow growth despite a global recession. Led the territory as well as individual sales representatives to achieve the highest growth rates within the company.Solidified client relationships and developed custom solutions, rebuilding confidence within the marketplace. Cultivated partnerships with new accounts in the US and Latin America, winning business with some of the industry’s top players. Overcame objections to significant pricing increase despite market downturn and economic fears, maintaining nearly 100% of the client base to renew profitability.Partnered with the product development team, designing and launching 5+ new offerings to strengthen competitive position. Identified growth opportunities in the Asia-Pacific region, creating market entry strategies and pinpointing potential partners within the Asia market.- Leadership role in reversing 5% sales decline and generating $8M 2-year sales increase- Exceeded average company profit margins 25%+- Expanded distribution 35% and captured 40 new strategic accounts- Turned around stagnant Latin America territory, igniting 22% revenue gain and restoring profitability Show less

ImageOne Impact
Mar 2009 - Sept 2018Vice President/General ManagerP&L responsibility for jump-starting stalled 25-year-old hardware and tool company in the sign and graphics industry. Developed and implemented strategic plan and new organizational policies, transforming business from reactive to proactive and positioning company as premier solutions provider.Drove multiple process and profit improvement initiatives; introduced manufacturer drop-ship program, reshaped business and warehouse operations and renegotiated existing vendor and shipper agreements. Updated web presence, corporate messaging, catalog design, tradeshow participation and product packaging.Restructured marketing, branding, pricing, advertising and Internet strategies while simultaneously re-engineering customer service. Expanded national distribution network, establishing partnerships with OEM, private label and big brand manufacturers; cemented existing customer relationships while forging alliances with new clients.Dramatically increased sales pipeline and product offerings. Launched aggressive sales and training programs, marketing products directly to end users to drive business through the distribution network.Realigned and expanded team, building staff from 6 to 14 employees. Minimized employee turnover, implementing strategies to enhance accountability, morale, retention and efficiency; improved company benefits and launched new learning and development programs.- Grew revenue 300%- Restored profitability; delivered margins 50%+ above industry average- Instituted “pull” sales methodology- Added 350+ new products Show less

All Things Vehicle Films
Jan 2019 - nowChief Executive OfficerIf it has anything to do with the application, removal or care of Vehicle Films (Wrap, PPF, Tint, etc.) I am part of its growing movement, ever changing and developing business model and improving its successes. Representing quality brands selling into and through quality distribution. Contact me for any or all your Vehicle Film industry needs.

Industrial Heating Supplies
Nov 2019 - nowPresidentJoined this organization with no prior knowledge of its highly technical, engineered products or manufacturers. Quickly adapted and took on key responsibilities, managing sales, customer relationships, vendors, a regional sales team, and marketing efforts for MRO equipment across industries such as Plastics, Food, Metals, Oil & Gas, and Packaging. Product expertise includes die heaters, barrel heaters, bayonet adjustable thermocouples, temperature controls, pressure transducers, burst plugs, and industrial heating solutions, as well as water and chemical heaters, pressure sensors, temperature sensors, encoders, timers, counters, and position sensors.Navigated the challenges of the COVID-19 pandemic to achieve the highest dollar sales and profits in Q1, Q2, and Q3 of 2021. Promoted to President in Q3, overseeing both our Manufacturer’s Rep and Distribution companies. Led significant improvements in sales processes, customer messaging, and CRM system efficiency, enhancing sales flow and account closures. Additionally, trained both inside and outside sales teams while working directly with vendors to expand representation within our company. Show less
Licenses & Certifications

Discrimination & Retaliation Claims (including NLRA Violations
SHRMMar 2017
Volunteer Experience
Organizer and Donation Provider
Issued by Food Pantry of Rancho Santa Margarita on Jul 2012
Associated with Dave HarrisMember Board Of Directors
Issued by RSM Cares on Jul 2017
Associated with Dave Harris
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