Imran Sheikh

Experience

• 

  Sales Officer Distribution

  Dec 2003 - Sept 2005

  Sales Officer Distribution

  Sales Officer Distribution – Central I Jun 2005 – Sep 2005Pakcom Ltd. (Instaphone) As SOD I had 7 territories in Central 1 and I was managing 8 Sale People & 4 Franchises in my Zone. Okara Sahiwal Pakpattan Arif Walla Qaboola Shareef Bahawalnager ChishtianRetailer Sale Officer Dec 2003 to May 2005Pakcom Ltd. (Instaphone)As RSO I have done my duty In Lahore but as Contractual Employee in Okara.Award: Announce as a winner of QSP 2 time. Show less

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  Zonal Manager Distribution

  Oct 2005 - Aug 2007

  Zonal Manager Distribution

  As Zonal Manager Distribution, the responsibilities cover handling the retail distribution network of Paktel prepaid cards brands. The job entails development of Distribution as well as implement of brand specific promotions and manages a sale force of 24 members with reporting to the Regional Manager Distribution.I served for 21 territories and 7 franchises during this tenure;1) Depalpur2) Hawaili Lakha3) Okara4) Gamber5) Sader Godera6) Hujra Shah Muqeem7) Sahiwal8) Harrapa9) Kassu wal10) Mian Channu11) Abdul Hakim12) Pakpattn13) Boonga Hayat14) Hotta15) Thana Purana16) Arif Wala17) Qaboola Shareef18) Bahawal Nager19) Chishtian20) Harron Abad21) Fort Abaas Show less

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  CMPak Limited

  Sept 2007 - now

   Responsible for all commercial functions of the region including Sales, Distribution, Marketing & Operations Target Setting with consultation of HQ and target monitoring through real time commercial reporting Efficiently managing and controlling regional budgets related to commercial operations Ensuring target achievement related to revenue, market share, channel expansion, terminal business, mobile commerce business, corporate sales and services.  Responsible for end to end operational planning, management and execution of regional trade promotions / trade marketing drives and as per HQ polices & processes.  Based upon the market intelligence research, responsible for taking complete control of localized Marketing Mix to develop the local market efficiently.  Under the HQ guidance proactively develop different channels and maximize the channel scale with value and improve the channel control. Based on CPC/NCVP model, responsible of developing channels to support segment strategy and sell multi-products.  Under the HQ guidance, responsible for local customer service centers’ daily operation, Customer Satisfaction Index (CSI), customer center profitability and sales target achievement.  Responsible to collect, analyze and give priority on local site coverage and capability expansion plan. Periodically meeting with local engineering teams regarding site profitability.  Managing the entire sales department, marketing unit, Govt. & corporate sales on a regional level as per the authority matrix defined between HQ & the region.  Ensuring that the commercial policies are in place and are followed within the region. Monitoring and ensuring adequate inventory balances are held to deal with the business requirements and protection against stock outs. Working on special projects assigned by company regarding commercial or cultural environment Effectively deploy human resources at all appropriate levels in the region Show less SupervisionEnforcing distribution policies and ensuring that the discipline is maintainedSupervising the ASMs in management of their teams and target achievementTo review list of all potential outlets along with: Number of shops, coverage, financial strength, logistic strength, brands/clients, reputation etc., provided by ASM’sTo ensure that the channel partners stay abreast with all the developments in terms of SOP’s, Targets and Trade PromotionsEnsure that the Sales team is fully trained and equipped with company product knowledgeOperationalDevelop an atmosphere which is fit for healthy business relations with all franchises, distributors and trade.Co-ordinate for the in time payment of incentives and commissions of franchises and trade.Ensure timely payment of sale incentives to all regional sales team.To ensure Franchises and retailers get commission established by the CompanyTo ensure that the latest POS materials are properly placed in outlets at all timesTo ensure that the channel partners follow Company’s Rule, Policies and Procedures at all times including acquisition of real customers, proper use and management of customers NIC.Attend to channel partners for their commission, payout and legal issues and queries to their utmost satisfaction Planning the sales operations and activities daily, weekly and on monthly basis keeping the assigned targets in mindDistribution of territorial targets into areas, based on the geography and the strength of franchise/retail network in different areasIdentification of various issues faced by the franchise & retail channels in the territory, and communicating them to the RD or relevant departmentFocus on individual franchises, support them in their issues and push them to achieve their individual targetsCoordinate with the Trade Marketing team regarding BTL activities, trade promotions, business development and special events in the territory Show less  Day to day reporting to RSM Utilization of analytical tools for efficiency enrichment Surprise visits to ensure BDO/ASM performance Conducting volunteer sales training Qualitative expansion of outlets Product knowledge related training to RSO/BDO/ASM to ensure updated info flow Excessive public relations within and outside the organization to smooth line the operations Customer centric approach – one to one customer relationships building Market visits for sales and trade marketing related tasks with regularity and punctuality Market intelligence and market knowledge Sales analysis and annually/semi-annually/monthly sales forecast Constant search for new areas/territories for improved organizational business Providing inputs to improve sales and profitability of the areaI served following territories during ASM tenure; 1) Pattoki, Habib2) Abad, Renala Khurd3) Okara4) Depalpur5) Hujra Shah Muqeem6) Hawaili Lakha7) Basir Pur8) Mandi Ahmad Abad9) Sader Gogera, and more than 60 Villages Show less

  • Regional Director Commercial

    Jun 2013 - now

  • Regional Sales Manager

    Mar 2010 - Jun 2014

  • Area Sales Manager

    Sept 2007 - Feb 2010