Lisa Sy

Experience

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  Alpha Kappa Psi

  Nov 2015 - Jan 2017

  Vice President of Marketing

  • Raised awareness of the fraternity by regularly updating social media, ordering apparel, and leading campus-wide professional or social events• Focused on recruitment process and promote and advertise our organization to potential new members • Interacted with other executive board members weekly to ensure development and growth of our chapter

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  PNC

  May 2016 - Aug 2016

  Quantitative Analyst Intern

  • Compiled existing campaign information for Home Equity Lines of Credit and Installment Loans and created a user-friendly Excel tool in which team members utilized for operations within the bank• Ran complex business performance, risk, and operational analytics on a daily basis• Collaborated with fellow interns to create a final capstone project to be presented to the Analytics & Portfolio Management team on how to further advance the department and its infrastructure

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  The Euro Wafel Bar

  Aug 2016 - May 2018

  Marketing Manager

  • Develop and execute the company's marketing strategy, including designing marketing materials on Adobe Photoshop, recommending product placement, and implementing design strategies within the restaurant for efficient user experience.• Develop the marketing strategy for the company and gather/analyze customer insight.• Create and publish all marketing materials in alignment with marketing strategies.• Manage all social media platforms and execute promotional campaigns.• Strengthen relationships with consumers to optimize messaging and the organization's positioning. Show less

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  Nielsen

  Jul 2017 - Mar 2020

  Advanced Analytics Manager - Pricing and Promotion

  • Presented pricing and promotions insights to C-suite executives, marketing, and brand teams, shaping go-to-market strategies for each fiscal year across 20+ consumer brands.• Led and managed multiple international project teams, each comprising up to 20 associates and suppliers, conducting analytical studies to inform effective data driven decision-making.• Drove up to 20x ROI for clients through client engagement, cross-departmental collaboration, and strategic analysis/consulting around possible revenue management alternatives.• Fostered San Francisco office engagement and culture by organizing team-wide events. Show less

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  LinkedIn

  Mar 2020 - now

  • Leveraging LinkedIn’s unique data to develop insights in a compelling story to address our tech clients' business challenges & enable better marketing decisions• Query databases to extract necessary data (SQL, Presto, Hive etc.), process that data into organized information and visualize findings in Excel, PowerPoint and Tableau• Act as a consultant to our sales partners and the wider business, creating compelling stories that create maximum business impact for our clients' marketing strategies• Work internally within the Insights team to provide scaled and more efficient solutions so our team can work most effectively• Serve as the lead of the team's Culture Committee, organizing events and sessions to further improve our key pillars of diversity, inclusion and belonging on our team Show less

  • Senior Insights Analyst, Global Strategic Accounts

    Mar 2022 - now

  • Insights Analyst, Regional Strategic Accounts

    Jul 2021 - Mar 2022

  • Enterprise Tech Insights Analyst, Marketing Solutions

    Mar 2020 - Jul 2021