
Laura Barcellos
Owner and Jewelry Designer

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About me
Jewelry Designer @ Laura Barcellos | GIA, MBA, Rhinoceros, Multilingual
Education

Universidade Estácio de Sá- Petropolis
2014 - 2016Bachelor's degree Fashion/Apparel Design 4.0 GPAActivities and Societies: Coursework in handcrafted clothing with a focus on crochet and knitting; fashion styling; sustainability in the production of Jeanswear. Member of the organizing committee for the semiannual student fashion weeks, and the project manager of the first 2016 event. Negotiated venues and contracts for college events. Developed and taught workshops to promote the fashion program of the university.
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GIA (Gemological Institute of America)
-Colored Stones Essentials.webp)
GIA (Gemological Institute of America)
-Diamond Essentials
Estácio
-Executive MBA Business Administration and Management, GeneralThesis "ESG in the Jewelry Industry- Pandora Case Study"
Experience

Laurel Design
Dec 2016 - Aug 2017Owner and Jewelry DesignerAs the Owner and Jewelry Designer at Laurel Design, I specialized in creating hand-crafted, unique costume jewelry pieces with natural stones and high-quality gold plating. I implemented comprehensive business strategies to drive sales and brand recognition, devised effective marketing plans, and meticulously curated merchandise assortments. My entrepreneurial spirit thrived as I negotiated partnerships, expanding our product presence into three local businesses. Simultaneously, I orchestrated television and newspaper interviews to showcase Laurel Design, enhancing brand visibility. Show less

Tip Top Tux
Sept 2017 - Dec 2017Bridal and Tuxedo ConsultantListened to customer's formalwear needs and preferences to provideaccurate advice.Provided expert product information to clients and coworkers. Increased purchase totals by using stying techniques to recommendadditional items.Helped Spanish speaking and international clients.Answered incoming telephone calls with professional and knowledgeableresponses.Created attractive displays for the company's headquarters and forFacebook posts.

Hemming Plaza Jewelers
Jan 2018 - Dec 2018Jewelry Consultant and Designer• Demonstrated a strong ability to understand and interpret client preferences, leading to higher sales andincreased custom jewelry orders.• Streamlined workshop orders, reducing project lead times and improving overall customer experience.• Fostered a professional and supportive work environment through collaboration with sales andmanufacturing teams, enhancing teamwork and efficiency.• Executed rigorous quality control measures on repairs and custom jewelry, ensuring high standardsand minimizing customer returns and complaints. Show less

Laura Barcellos
Jan 2019 - nowJewelry Designer• Transformed client visions into custom-designed jewelry pieces, achieving high client satisfaction andrepeat business.• Managed end-to-end project lifecycles, from sourcing materials and gems to production and delivery.• Introduced innovative design techniques using Rhinoceros, improving design efficiency and reducingproject turnaround times.• Established e-commerce during the COVID pandemic and specialized in virtual appointments from thenforward.• Exceeded quality standards, resulting in positive customer reviews.• Established and maintained strategic partnerships with industry professionals and suppliers.• Spearheaded the creation of a signature bridal jewelry collection, boosting retail sales and establishingthe brand as a go-to for bridal accessories. Show less

Saks Fifth Avenue
Mar 2024 - nowLuxury Jewelry Advisor• Delivered an elevated jewelry shopping experience, transforming customers into loyal clients.• Utilized jewelry and gemology expertise to answer technical questions and manage repair inquiries.• Exceeded job expectations from week one, always striving to learn and grow the business.• Promoted to Repossi Brand Ambassador after only two months.

REPOSSI
May 2024 - nowBrand Ambassador• Promoted Repossi brand to customers and employees, increasing brand awareness and driving sales.• Achieved 70% of the sales target in just two months, despite starting halfway through the season.• Networked within the industry, sourced pieces from other Repossi and Saks locations, and managedpromotional projects and events.
Licenses & Certifications

3D Modeling for Jewelry
EALFI- Escuela Colombiana de Alta Joyeria
Wax Carving for Jewelry
EALFI- Escuela Colombiana de Alta Joyeria
Goldsmithing 1 / Ourivesaria Básica
Ebj - escola brasileira de joalheria
3D Modeling, Jewelry Creation, and Prototyping Certification
SENAI - Serviço Nacional de Aprendizagem IndustrialJun 2023
Goldsmithing 2/ Ourivesaria Intermediária
Ebj - escola brasileira de joalheria
Honors & Awards
- Awarded to Laura BarcellosFemale entrepreneurs leading the market Tribuna de Petrópolis May 2017 Newspaper article about women entrepreneurs highlighting my work at Laurel Design.http://tribunadepetropolis.com.br/mulheres-empreendedoras-lideram-mercado-petropolis
Volunteer Experience
Volunteer
Issued by Methodist Cathedral in Petropolis
Associated with Laura BarcellosVolunteer
Issued by Harvestime Church
Associated with Laura BarcellosMesária voluntária
Issued by Tribunal Regional Eleitoral do Rio de Janeiro on Oct 2014
Associated with Laura Barcellos
Languages
- enEnglish
- poPortuguese
- spSpanish
- itItalian
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