Bashar R.

Bashar R.

Design Director

Followers of Bashar R.1000 followers
location of Bashar R.Amman, Jordan

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  • Timeline

  • About me

    Creative & Marketing Director @ Javna | Bridging Creativity, AI, and Marketing Technology for Innovative Brand Narratives

  • Education

    • Yarmouk University

      1997 - 2002
      Bachelor's degree in Design and Applied Arts Graphic Design Good

      Applied Arts - Graphic Design

  • Experience

    • 4d-Creative

      May 2003 - Oct 2006
      Design Director
    • Objects Advertising Agency

      Oct 2006 - Jul 2008
      Art Director
    • Self-employed

      Aug 2008 - Dec 2020
      Creative Communication & Mobile UX Design Consultant
    • Saatchi & Saatchi

      Aug 2008 - May 2009
      Art Director
    • REFLECTIONS strategic communication

      Jun 2009 - Aug 2010
      Art Director
    • VML

      Sept 2010 - Oct 2012
      Senior Art Director

      • Acting as the creative group head for art directors, copywriters and graphic designers• Provide creative, design leadership and mentoring to art directors from concept to execution• Creative lead on all digital and social media campaigns, interactive and digital related projects for clients such as Royal Jordanian Airways, Bank of Jordan, Cozmo Superstores, Nabil Food Products, Kasih Food industries and other leading brands.• Worked collaboratively with the strategy and senior technical team as lead creative/art direction on all client projects and pitch assignments.• Establish and help with thematic and concept creation for graphic, environmental, and media design• Worked on: Orange Telecom (Jordan), Royal Jordanian Airline, KIA Motors (Jordan & Iraq), Peugeot Cars, Hamleys Toy Shop (Jordan), Nabil Food products, Siniora Food Industries and many. عرض أقل

    • M&C SAATCHI MENA

      Oct 2012 - Mar 2013
      Head of Creative Dept.

      • Creative Lead, setting the creative vision for Orange telecom, according to the global brand guidelines and Orange's world class creative campaigns, achieving best launch for their product offer "Youth line" by creating 360 offline/ online campaign.• Pitch new business• Provide creative, design leadership and mentoring to art directors from creating concepts to execution• Worked on: Orange Telecom (Jordan), Trust Insurance, The King Abdullah II Design and Development Bureau (KABDD), TrustRE Insurance (Middle East) and many. عرض أقل

    • 3points

      Apr 2013 - Dec 2015
      Integrated Creative Director

      Responsible for the creative output across the three branches of the agency, with oversight of the creative department (teams & processes); the ideation, presentation and execution of client branding and advertising communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, including: ♣ Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals♣ Delivering strategic communication campaigns that help the clients attain their marketing and communications objectives ♣ Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales ♣ Writing and presenting cohesive and persuasive rationales for campaign approaches ♣ Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities.♣ Pitching new business♣ Mentor, manage and inspire creative teams; writers, art directors, designers, animators, editors عرض أقل

    • THE Group (Cozmo, THE Department Store, Readers, Hamleys, Cozmo Home)

      Jan 2016 - Jun 2018
      Creative Director

      Responsible for the All the creative communication campaigns ATL, BTL, Online & In-store branding for the four brands (Cozmo, Hamleys, BHS & Readers) to ensure a unique and unmatched customer experience inside the four stores.

    • Memac Ogilvy

      Sept 2018 - Oct 2019
      Associate Creative Director
    • Fuse Integrated

      Oct 2019 - Oct 2022
      Integrated Creative Director
    • Javna

      Oct 2022 - now
      Marketing Director
  • Licenses & Certifications

    • Strategic Leadership and Management

      Coursera
      Oct 2025
      View certificate certificate
    • E.L.I.T.E Program Enhance, Leadership, Influence & Team Engagement

      Dale Carnegie Training Jordan
      Oct 2023
    • SIMTeam Business Simulation Training

      Simdustry GmbH
      Oct 2023
  • Honors & Awards

    • Awarded to Bashar R.
      Bronze Award - Discover Jordan with Marriott Jordan Advertising Awards - IAA Sep 2007 Category: Hotels & Hotels OutletsClient: Marriott Hotel - Jordan
    • Awarded to Bashar R.
      Bronze Award - Wedding List Jordan Advertising Awards - IAA Sep 2007 Category: Household AppliancesClient: Zananiri Co.
    • Awarded to Bashar R.
      Gold Award - Avoid Duplicates Jordan Advertising Awards - IAA Sep 2007 Category: Household AppliancesClient: Zananiri Co.
    • Awarded to Bashar R.
      Gold Award - Mazaj FM Jordan Advertising Awards - IAA Sep 2007 Category: Media & LeisureClient: Mazaj FM
    • Awarded to Bashar R.
      Silver Award - Piano Lounge Menu Jordan Advertising Awards - IAA Sep 2007 Category: Restaurant Menus & PromotionsClient: Piano Lounge @ Marriott Hotel - Jordan
    • Awarded to Bashar R.
      Bronze Award - Take me there Jordan Advertising Awards - IAA Category: Outdoor CampaignClient: Tala Bay Resort