Bashar R.

Experience

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  4d-Creative

  May 2003 - Oct 2006

  Design Director
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  Objects Advertising Agency

  Oct 2006 - Jul 2008

  Art Director
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  Self-employed

  Aug 2008 - Dec 2020

  Creative Communication & Mobile UX Design Consultant
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  Saatchi & Saatchi

  Aug 2008 - May 2009

  Art Director
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  REFLECTIONS strategic communication

  Jun 2009 - Aug 2010

  Art Director
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  VML

  Sept 2010 - Oct 2012

  Senior Art Director

  • Acting as the creative group head for art directors, copywriters and graphic designers• Provide creative, design leadership and mentoring to art directors from concept to execution• Creative lead on all digital and social media campaigns, interactive and digital related projects for clients such as Royal Jordanian Airways, Bank of Jordan, Cozmo Superstores, Nabil Food Products, Kasih Food industries and other leading brands.• Worked collaboratively with the strategy and senior technical team as lead creative/art direction on all client projects and pitch assignments.• Establish and help with thematic and concept creation for graphic, environmental, and media design• Worked on: Orange Telecom (Jordan), Royal Jordanian Airline, KIA Motors (Jordan & Iraq), Peugeot Cars, Hamleys Toy Shop (Jordan), Nabil Food products, Siniora Food Industries and many. عرض أقل

• 

  M&C SAATCHI MENA

  Oct 2012 - Mar 2013

  Head of Creative Dept.

  • Creative Lead, setting the creative vision for Orange telecom, according to the global brand guidelines and Orange's world class creative campaigns, achieving best launch for their product offer "Youth line" by creating 360 offline/ online campaign.• Pitch new business• Provide creative, design leadership and mentoring to art directors from creating concepts to execution• Worked on: Orange Telecom (Jordan), Trust Insurance, The King Abdullah II Design and Development Bureau (KABDD), TrustRE Insurance (Middle East) and many. عرض أقل

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  3points

  Apr 2013 - Dec 2015

  Integrated Creative Director

  Responsible for the creative output across the three branches of the agency, with oversight of the creative department (teams & processes); the ideation, presentation and execution of client branding and advertising communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, including: ♣ Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals♣ Delivering strategic communication campaigns that help the clients attain their marketing and communications objectives ♣ Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales ♣ Writing and presenting cohesive and persuasive rationales for campaign approaches ♣ Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities.♣ Pitching new business♣ Mentor, manage and inspire creative teams; writers, art directors, designers, animators, editors عرض أقل

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  THE Group (Cozmo, THE Department Store, Readers, Hamleys, Cozmo Home)

  Jan 2016 - Jun 2018

  Creative Director

  Responsible for the All the creative communication campaigns ATL, BTL, Online & In-store branding for the four brands (Cozmo, Hamleys, BHS & Readers) to ensure a unique and unmatched customer experience inside the four stores.

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  Memac Ogilvy

  Sept 2018 - Oct 2019

  Associate Creative Director
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  Fuse Integrated

  Oct 2019 - Oct 2022

  Integrated Creative Director
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  Javna

  Oct 2022 - now

  Marketing Director